2018 Last Quarter Growth & Digital Marketing Courses and Training

Written by Asena Atilla Saunders

In the last quarter of the year, we had the pleasure of managing a very proactive process with many start-ups and scale-ups once again, as in previous months. At NBT Academy, we will continue to explain the benefits of Growth Marketing to businesses, lead the growth journey of businesses, and work side by side with them. Because it’s all about Growth!


09.10, ITU, Istanbul

Our Performance Director Fatih Alper Özen mentored at ITU Innogate Growth Marketing workshop and talked about the importance of Landing Pages and giving tips on the most effective “Landing Page Creation” to optimize start-ups’ and scale-ups’ marketing/sales funnels.

17.10, ITU Çekirdek, Istanbul

Our founder Dr. Eren Kocyigit attended the Innogate Growth Marketing Workshop at ITU Çekirdek, lecturing about marketing with passion. He delivered keynotes about Growth Funnel Management, explaining how to implement brands’ marketing activities into their sales funnels on persona basis.

19.10, KWORKS, Istanbul

This time it was a 1-1 experience. At the mentorship sessions, our founder Eren Koçyiğit delivered keynotes about Growth Marketing to each participant at KWORKS on the 19th of October. It was a pleasure to share our know-how with promising visionary business holders and having the opportunity to establish close contact. 

23.10, Innogate, Istanbul

Our founder, Dr. Eren Kocyigit, the leading Growth marketing professional in the industry, gave 1-1 mentoring for start-ups and scale-ups to support them in structuring their marketing strategies in order to accelerate growth. Such a pleasure and inspiration to work with innovative entrepreneurs.

24.10, ITU Magnet, Istanbul

Driving global growth always excites the NBT team. One of the Innogate mentors, Eren Koçyiğit, shared his experiences in Growth Marketing and answered inspiring questions on Growth Strategies during the Global Markets Seminar.

25-29.10 Runway East, London

We continued to make sure that start-ups and scale-ups understand the importance of integrating Growth Marketing into their businesses. We mentored all of the precious Runway East attendees about “How to establish a growth base and how to manage owned-paid-earned channels for growth driven mindsets”. 




20.11, Startupbootcamp, Istanbul

Our founder Eren Kocyigit was proud to be one of the mentors in the Startupbootcamp IoT London. He talked about “Growth Marketing for IoT” and shared significant tips on the Growth Marketing strategies to guide IoT start-ups and scale-ups on their way to success.

22.11, Runway East, London

Growth Marketing plays a huge role in determining sustainable strategies for brands. Our aim is to make sure that brands in London understand that. Our founder Eren Kocyigit, one of the most creative Growth Marketing professionals in the industry, gave 1-1 Growth Marketing mentorships for Runwayeast members to spread this vision.

28.11, UKBasecamp, London

Mentorships continue in London! Eren Kocyigit delivered Growth Marketing Keynotes as 1-1 Mentorship on Growth Marketing and our Head of Content Asena Atilla Saunders talked about “How to Build and Execute an Effective Content Marketing Strategy” at the UK Basecamp Workshop. 



05.12, London & Partners, London

We are thrilled to meet new, passionate start-ups and scale-ups and get inspired while inspiring them on their growth. It was a pleasure to support London’s Growing Businesses by sharing our Growth Marketing know-how.


About the Institutions



INNOGATE is an international accelerator supported by the Turkish Ministry of Development and Istanbul Development Agency. It provides a holistic program granting attendees access to international connections, and opportunities in the fields of strategy development, market penetration, and business modeling. INNOGATE’s acceleration programs offer mentorship, training, counseling, and networking opportunities to help attendees access the right connections. The INNOGATE Program provides office spaces to its participants at the ITU ARI Teknokent facilities in San Francisco, Chicago 1871, and New York Galvanize.


ITU Çekirdek

ITU Çekirdek is an Early-Stage Incubation Centre that supports start-ups that bring science, technology, and design together to turn their innovative business ideas into commercial activities. It is a wide entrepreneurship platform that brings its stakeholders together with entrepreneurs, companies, angel investors, and professionals. ITU Çekirdek offers various opportunities for entrepreneurs such as open office, entrepreneur training, investor meetings, access to ITU seed Prototyping Laboratories, mentorship sessions, infrastructure support, networking, an R&D fund pool, and performance follow-ups.



KWORKS is the Koç University incubation center that provides entrepreneurs with a technology-based idea or business model, one-to-one mentoring, access to investors, and workspace support. KWORKS, the meeting point of the entrepreneurship ecosystem, supports entrepreneurs to start sustainable and scalable technology initiatives.


Runway East

Runway East is a UK-based coworking space, providing brands (especially start-ups), not only office space and meeting rooms but also networking opportunities and events. They organize a wide range of workshops, training, and events for various industries and companies, helping their members to grow their businesses.



Founded in 2010 in Copenhagen with a core mission of supporting the world’s best entrepreneurs through all stages of their growth, Startupbootcamp supports early-stage tech founders to rapidly scale their companies by providing direct access to an international network of the most relevant mentors, partners, and investors in their industry.



UKBasecamp is an acceleration & business development program supporting technology companies to find customers, partners, and investors and expand/grow in the UK and internationally. The company also provides investment opportunities, market/ financial check-up, and pre-investment due diligence to investors.

UKBasecamp brings the professionals together through technology immersion tours, events, acceleration services, showcases, and demo days.


London & Partners

As the Mayor of London’s official promotional agency, London & Partners focuses on building up London’s international reputation and helping to retain and enhance London’s businesses through its Business Growth Programme.

The London & Partners Business Growth Programme: The programme helps businesses to grow by offering strategic solutions, including mentoring, workshops, business growth advice, and opportunities across its London network.


About our Lecturers and Mentors


Dr. Eren Kocyigit

Marketing Professional – BA Economics, MA Finance, PhD Marketing, Founder of NBT (Next Big Thing)

Eren is a Marketing Lecturer at several universities such as Middlesex University, University of Birmingham, Istanbul Technical University, and Istanbul Bilgi University.

He is also a Mentor / Keynote Speaker / Lecturer at several institutions such as London & Partners, Startupbootcamp, Founder Institute, Innogate, Kworks, and SuCool. He has been offering mentorship and giving keynotes/lectures regarding growth marketing to start-ups and scale-ups since 2013.


Fatih Alper Özen

Performance Marketing Director at NBT (Next Big Thing)

Fatih is a digital marketer and expert in performance marketing, strategy building, and execution. He is also experienced in mobile marketing, search engine optimization, and paid media management.

He is a mentor and a lecturer at several institutions such as INNOGATE and SUCooL.


Asena Atilla Saunders

Content Marketing Director at NBT (Next Big Thing)

Asena is a marketing director with 17 years of experience in digital marketing, business development, and copywriting in various sectors. She also has expertise in developing and executing content marketing strategies on behalf of global brands.

She is a Content Marketing mentor and a lecturer at several accelerators such as London & Partners and UK Basecamp. 

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