Gain an Expert-Level Certificate in Digital Marketing

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Under the guidance of Global Industry Advisory Champions including


This innovative and enhanced certification delivered online is the latest thinking in Digital Strategy, CX, Social Media, Search, Leadership & Management. Course modules are expansive, bite-size and interactive, with detailed study notes fully embedded. All learning materials are housed within an elegant and intuitive UX. This is a premium learning experience, perfectly suited to Marketing Professionals taking the next step in their career.

The DMI Expert-Level Certification in Digital Marketing is Aimed at:

  • Smart marketeers who may already play the digital game but see bigger and bolder opportunities
  • Ideas people, change makers; those who need to bring white-hot digital strategy into the mix at boardroom level and beyond
  • Entrepreneurs who want to be more entrepreneurial
  • IT Managers
  • Small Business Owners who may or may not want to stay small
  • People who want to take their career to an exciting new place and realise that Certification opens more and better doors
  • Graduates with no plans to wait around
  • Anyone in marketing or business who wants to show the world what they can do

The Expert-Level Certification in Digital Marketing is approved and credit rated by the Scottish Qualifications Authority (SQA) at SCQF Level 11 (equivalent to EQF Level 7). This continues to confirm the relevance of this industry-designed study programme.

Simple Admission Process

Application for this online expert-level marketing certification is easy. You simply have a brief session over the phone with one of our learning specialists who will walk you through your experience and suitability for the program. Next, we’ll send you an online form for completion and return. This is one of the simplest marketing graduate scheme admission processes available.


- Ongoing Enrollment
- Each cohort starts at the first of every month

Entry Advice

In order to ensure you will be able to successfully complete our Digital Marketing Expert program and achieve certification the below guidelines would be indicative of your suitability for the program:

  • Minimum second class honours Bachelor's degree in business / commerce / marketing plus a minimum of 1 years’ digital marketing experience
  • Minimum second class honours Bachelor's degree in any discipline plus a minimum of significant and rich 2 years’ digital marketing experience (to make-up for the lack of degree in the area)
  • If no formal third level education -significant digital marketing work experience of a minimum 4 years and acceptable level of responsibility would suffice for entry to the Expert program

*If English is not your first language, you would require a suitable proficiency in English. A score of IELTS 6.5 or equivalent would be appropriate.

Program Overview

In this practitioner-led course, you will learn about a compelling, responsive world, ultimately powered by the minds of billions of people, so we bring that sense of dynamism into the virtual classroom.

What Will I Learn?

We give you the thinking and tools to become a leading player on the digital stage. Create a powerful and dynamic digital strategy, and access modern, career-defining training covering all key digital marketing disciplines.

Strategy and Planning

Module Info & Overview

Gain all the key skills and practices associated with planning a successful digital strategy. Everything from digital channels, marketing automation, budgeting, analytics and digital leadership.

  • Digital Communications v Traditional Communications
  • Marketing Automation
  • Budget and Resourcing
  • Big Data & Analytics
  • Strategy Formulation and Plan
  • Digital Communications & Channels

Search and Digital Channels

Module Info & Overview

Plan, implement, refine and report on search marketing campaigns. Drive traffic across all digital channels.

  • SEO Setup & Content
  • SEO Workshop
  • Paid Search & Display Advertising
  • Measurement with Google Analytics
  • Email Marketing Strategy
  • Applied Email Marketing

Digital Selling

Module Info & Overview

Recognize the value of social selling and incorporate digital techniques to better engage with customers and prospects to drive increased conversion rates

  • Fundamentals of Social Selling
  • Finding & Targeting Prospects
  • Attracting Customers
  • Closing & Retaining
  • Increasing Engagement

CX, eCommerce and CRO

Module Info & Overview

Learn the key concepts underpinning website optimization, conversion rate optimization and effective e-commerce for every business requirement. Build highly effective user experiences for your customers.

  • Website Optimization
  • UX Research & Design
  • E-Commerce Strategy
  • Applied E-Commerce
  • Graphic Design Essentials for Marketers
  • CX Essentials

Social Media Marketing

Module Info & Overview

Learn how to create engaging content on social media and how to plan, execute, optimize and report on social media marketing campaigns across the key social platforms.

  • Social Research
  • Content Creation & Outreach
  • Facebook, Twitter, LinkedIn
  • Instagram & Snapchat
  • YouTube & Social Video
  • Social Customer Service
  • Strategy & Planning

Leadership and Management

Module Info & Overview

Develop practical skills and techniques that you can use to think strategically, build effective teams, deal with conflict and crisis and persuade and influence others.

  • Thinking Strategically
  • Building Effective Teams
  • Dealing with Conflicts and Crises
  • Persuading and Influencing

Essential Skills

Module Info & Overview

Gain all the essential skills all marketers, professionals and business leaders need to work effectively, productively and professionally in a collaborative business environment.

  • Project Planning
  • Creativity Skills
  • Personal Skills
  • Working With Others


Free DMI Membership


In addition to certification, we give you the tools you need to build and maintain your career. Throughout this program you can meet other members, share insights, and access a wealth of knowledge and resources. This doesn’t stop at graduation. Many of our graduates keep in touch, sharing job and industry information and new developments in this ever-changing field


MYDMI platform will enhance your learning experience


Reach all of the courses you have enrolled on DMI platform. The courses have bite-sized learning modules so you can take them whenever you want. While you are watching course videos, you can also access slides of the courses and additional resources just below the course videos.


Access DMI’s leading-edge premium content, articles, research, webinars, ebooks and more. This clear and accessible collection grows all the time.


Connect with other great players in a melting pot of ideas, tech, savvy and innovation. Find help, collaborators and opportunities on a global scale through the DMI Community counting over 130,000 members.

Continuous Professional Development (CPD)

When you are certified, you will be eligible for DMI’s Continuous Professional Development program. Get access to;

- Key-Skills Experts through DMI’s annual webinar portfolio

- In-platform bite-size learning activities

- CPD Accredited eBooks and Webinars

Over 130,000 Members trust DMI to power up their careers

Digital Marketing Institute has 130,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline

Globally Recognized Certification



of DMI members have said that DMI course has had a positive impact on their career


of DMI members have been promoted after completing one of DMI courses


of DMI members are working at senior or management level


With a support team on hand, we ensure that you are not alone during your online learning.

NBT consultants with Industry Experience

Our consultants are dedicated, knowledgeable and best of all, have up to date digital industry experience.

Support Team

Whatever it is, we’ve got it covered. This is 360 degree support. The team is right there when you need them.

We pride ourselves on providing full, compassionate and comprehensive support to all DMI students.


Studying online is more flexible and convenient. This qualification can be obtained without the same financial or time commitments as a full time, classroom-based program. This means you can:

  • Change your career or kick-start a career in digital marketing
  • Improve your digital marketing career prospects and increase your earning potential
  • Demonstrate advanced digital knowledge to prospective employers with a recognized and respected award

Over 80% of the DMI's Expert-Level Certificate in Digital Marketing students have realized their potential in a variety of digital roles, from Digital Marketing Manager and Marketing Research Manager to Head of E-Commerce and Head of Marketing.

DMI's Expert-Level Certificate in Digital Marketing costs £2400 to study online.

The fee includes all of the DMI Expert-Level Certificate in Digital Marketing course materials, as well as additional resources in the form of Sandbox accounts, Webinars, Online Tutorials, Podcasts, E-Books and much more.

Not necessarily. The DMI Expert-Level Certificate in Digital Marketing focuses on the commercial aspect of online marketing. Students of this qualification come from a wide range of sectors, including:

  • Traditional Marketing Professionals looking to add online to their marketing mix and get the most out of their Digital Marketing channels
  • Graduates of other disciplines seeking to boost their skills in an industry that is crying out for certified candidates
  • Sales Professionals who want to learn how to successfully utilize Digital Marketing for lead generation
  • Sole Traders and Small Business Owners who want to find out how online marketing channels can work for their business and how to implement a successful digital marketing strategy
  • CEOs of large companies who wish to gain the knowledge to make informed strategic decisions and lead the digital transformation in their organization

This course has been credit-rated by the Scottish Qualifications Authority. This allows you to take your certification with you, no matter where your exciting new digital career may take you.

The course requires the completion of two Digital Marketing assignments - in Digital Marketing Research and Digital Marketing Strategy. As part of your Digital Marketing Research paper you will undertake real world research (eg in the form of surveys, focus groups and/or interviews).

These assignments are designed to offer you the opportunity to produce meaningful and grounded Digital Marketing projects focused on your own digital career or business aspirations.

Application for this online expert-level marketing certification is easy. You simply have a brief session over the phone with one of our learning specialists who will walk you through your experience and suitability for the program. Next, we’ll send you an online form for completion and return. This is one of the simplest marketing graduate scheme admission processes available.