The Growth Marketing Bootcamp
Learning How to Execute Growth and Digital Marketing via our Tool and Proven Methodology Based ‘Hands-on’ Approach.

Join one of our Growth Marketing Bootcamp cohorts and learn how to execute Growth and Digital Marketing through our in-class workshop and Growth Marketing Hub platform.
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Who Is This Bootcamp For?
Startup &
Scaleup Founders


who want to learn about Growth and Digital Marketing Strategy Creation, planning, execution and monitoring to grow their businesses.

Growth - Digital - Marketing Related Roles


professionals who have experience as product managers, brand managers, marketers, designers, or those looking to accelerate their knowledge about growth and digital marketing.

Entry Levels


who are looking for their first growth or digital marketing roles.

Career Switching


those who are ready for a career change and want to get into the Growth and Digital Marketing world.

CEOs / CXOs / VPs
of Enterprises


who want to learn about the latest transformation in the marketing world.

Consultants / Agencies


who want to enhance their growth and digital marketing knowledge in order to accelerate their clients’ growth.

What the Growth Marketing Bootcamp Experience Looks Like

In-Class Workshop through Growth Marketing Hub (8 Hours)

Learning How to Execute Growth and Digital Marketing via our Tool and Proven Methodology Based ‘Hands-on’ Approach.

Join one of our Growth Marketing Bootcamp cohorts and learn how to execute Growth and Digital Marketing through our in-class workshop and Growth Marketing Hub platform.

1- Growth Strategy Creation:

In this part of the workshop, we cover the following topics:

How to Execute a Growth Marketing Checkup, including:
– An Internal Checkup
– Competitive Research Methods
– Customer Research Methods

How to Create a Growth Marketing Strategy, including:

– Persona Creation
– Brand Positioning and Value Proposition Development
– Growth Funnel Architecture Creation
– Goal Setting w/ Essential Growth Metrics

2- Growth-Driven Marketing Plan Creation

In this part of the workshop, we show you how to build the following growth-driven marketing plans through the Growth Marketing Hub platform:

Website/App Engagement Plans
Content Marketing Plans
Email Marketing Plans
Social Media Plans
Paid Media – PPC Plans
Earned Media Plans

While creating Growth-Driven Marketing Plans, you can also use proven and recommended Growth Tactics that are embedded in the Growth Marketing Hub in 4 growth areas:

Reach/Attract – Tactics for brand building, creating brand awareness and reputation. The main goal of these tactics is converting strangers into visitors.
Engage/Convert – Tactics for lead generation (if you generate leads through marketing efforts. The main goal of these tactics is converting visitors into leads. If you generate revenue via online sales then recommended tactics will cover customer/revenue generation tactics with the aim of converting visitors into customers.
Nurture/Close – Tactics for lead nurturing and customer generation activities with the aim of converting leads into customers.
Retain/Grow – Tactics for keeping existing customers, expanding revenue through existing customers, and converting customers into promoters.

3- Growth Marketing Monitoring

In this part of the workshop, we show you how you can monitor growth through the following reports:

Traffic Overview Metrics – in order to analyze the sources of website visitors
Social Media Metrics – to analyze social media reach and engagement metrics on social media platforms
Google Organic Search Metrics – to analyze impression and traffic metrics per each keyword and landing page
SEO Audit and Keyword Reports – the website’s audit report and keyword rankings among competitors
Paid Media Metrics – to analyze impression, click, and conversion metrics regarding paid campaigns
Email Marketing Metrics – to analyze key metrics of email marketing campaigns
Conversion Overview – to analyze the sources of conversions on the website
Lead & Customer Acquisition Reports – to check the details of the Generated Leads, Acquired Customers and Generated
Sales Volume in terms of associated Growth Funnels, Persona(s), Product(s), Landing Pages, Sources, Campaigns, Countries, Lead Status, and Lead Quality
Growth Funnel Reports – to check and compare the performance of growth funnels according to positioning, the landing page, source, and country.

CONTINUOUS LEARNING AND PRACTICING THROUGH THE GROWTH MARKETING HUB

Your learning experience will continue after the workshop through the Growth Marketing Hub

All participants get 1-year access to the Growth Marketing Hub.
A platform for learning how to execute Growth and Digital Marketing via Embedded Growth Tactics, Guides & Templates, How-to Videos, Exclusive Resources, and Industry Insights & Tools.

We will help you set up your Growth Marketing Platform during the in-class workshop.

Why NBT Academy?
A Growth-Focused
Digital Marketing Academy
2000+
Participants since 2015
Cooperated w/ 50+
Brands & Accelerators & Universities
References & Strategic Partners
Latest Courses & Workshops & Keynotes
Global Marketing Keynote - Webrazzi E-Commerce 2019 (Turkish)
B2B Growth Marketing Webinar (Turkish)
Content Marketing Keynote at Webrazzi Digital 2018 (Turkish)
What Our Alumni and Partners Say About Us
Meet our Bootcamp Trainers and Mentors
Eren Kocyigit, PhD

Founder of NBT (Next Big Thing)

Eren is a marketing lecturer at several universities such as Middlesex University, University of Birmingham, Istanbul Technical University, and Istanbul Bilgi University.
He is also a Mentor / Keynote Speaker / Lecturer at several institutions such as London & Partners, Endeavour, Startupbootcamp, Founder Institute, Innogate, Kworks, and SuCool.
Çiğdem Çetinbaş

Managing Director at NBT (Next Big Thing)

Çiğdem is a digital marketing executive, experienced in startup/scaleup marketing strategy building and implementation. She has expertise in VAS Management, Product Management, and Operations Management in the telecommunication sector.
She is also a lecturer and mentor at several institutions such as INNOGATE, SUCooL, and KADIGER.
Asena Atilla Saunders

Content Marketing Director at NBT (Next Big Thing)

Asena is a marketing director with 17 years of experience in digital marketing, business development, and copywriting in various sectors. She also has expertise in developing and executing content marketing strategies on behalf of global brands.

She is a Content Marketing mentor and a lecturer at several accelerators such as London & Partners and UK Basecamp.
Fatih Alper Özen

Performance Marketing Director at NBT (Next Big Thing)

Fatih is a digital marketer and expert in performance marketing, strategy building, and executing. He is also experienced in mobile marketing, search engine optimization, and paid media management.

He is a mentor and a lecturer at several institutions such as INNOGATE and SUCooL.
Ezgi Ada

Growth Marketing Consultant at NBT (Next Big Thing)

BS International Relations, MA Marketing Communication After occupying the role of assistant regional manager at Yapıkredi, managing relations between banks from four continents on many fronts, ranging from the treasury to trade, finance and payments, she switched to a career path in the field of marketing. At NBT, she gets to formulate growth marketing strategies to take visionary tech companies and FinTechs to the global stage, helping them to find the next big thing.

She is also a lecturer and mentor at several institutions such as INNOGATE and Endeavour.
Taylan Kaymakcı

Growth Marketing Director at NBT (Next Big Thing)

After working for both local and global companies in a marketing capacity in the sectors of retail, engineering, and finance, he began working in marketing consultancy and rule marketing strategies at NBT, where he consults start-ups & scale-ups.

He is also a lecturer and mentor at INNOGATE.
Next Available Growth Marketing Cohorts
7 December
Growth Marketing Bootcamp
10.00-18.00
£590
 
11 March
Growth Marketing Bootcamp
10.00-18.00
£590
9 Seats Left
18 April
Growth Marketing Bootcamp
10.00-18.00
£590
11 Seats Left
25 May
Growth Marketing Bootcamp
10.00-18.00
£590
12 Seats Left
Our Workshop Location
LONDON
Foundry Building
2 Smiths Square
77 Fulham Palace Road
London W6 8AF
The Growth Marketing Bootcamp
Learning How to Execute Growth and Digital Marketing via our Tool and Proven Methodology Based ‘Hands-on’ Approach.

Join one of our Growth Marketing Bootcamp cohorts and learn how to execute Growth and Digital Marketing through our in-class workshop and Growth Marketing Hub platform.
Share on facebook
Share on twitter
Share on linkedin
Share on whatsapp
Share on email
Who Is This Bootcamp For?
Startup &
Scaleup Founders


who want to learn about Growth and Digital Marketing Strategy Creation, planning, execution and monitoring to grow their businesses.

Growth - Digital - Marketing Related Roles


professionals who have experience as product managers, brand managers, marketers, designers, or those looking to accelerate their knowledge about growth and digital marketing.

Entry Levels


who are looking for their first growth or digital marketing roles.

Career Switching


those who are ready for a career change and want to get into the Growth and Digital Marketing world.

CEOs / CXOs / VPs
of Enterprises


who want to learn about the latest transformation in the marketing world.

Consultants / Agencies


who want to enhance their growth and digital marketing knowledge in order to accelerate their clients’ growth.

What the Growth Marketing Bootcamp Experience Looks Like

In-Class Workshop through Growth Marketing Hub(8 Hours)​

Learning How to Execute Growth and Digital Marketing via our Tool and Proven Methodology Based ‘Hands-on’ Approach.

Join one of our Growth Marketing Bootcamp cohorts and learn how to execute Growth and Digital Marketing through our in-class workshop and Growth Marketing Hub platform.

1- Growth Strategy Creation:

In this part of the workshop, we cover the following topics:

How to Execute a Growth Marketing Checkup, including:
– An Internal Checkup
– Competitive Research Methods
– Customer Research Methods

How to Create a Growth Marketing Strategy, including:

– Persona Creation
– Brand Positioning and Value Proposition Development
– Growth Funnel Architecture Creation
– Goal Setting w/ Essential Growth Metrics

2- Growth-Driven Marketing Plan Creation

In this part of the workshop, we show you how to build the following growth-driven marketing plans through the Growth Marketing Hub platform:

Website/App Engagement Plans
Content Marketing Plans
Email Marketing Plans
Social Media Plans
Paid Media – PPC Plans
Earned Media Plans

While creating Growth-Driven Marketing Plans, you can also use proven and recommended Growth Tactics that are embedded in the Growth Marketing Hub in 4 growth areas:

Reach/Attract – Tactics for brand building, creating brand awareness and reputation. The main goal of these tactics is converting strangers into visitors.
Engage/Convert – Tactics for lead generation (if you generate leads through marketing efforts. The main goal of these tactics is converting visitors into leads. If you generate revenue via online sales then recommended tactics will cover customer/revenue generation tactics with the aim of converting visitors into customers.
Nurture/Close – Tactics for lead nurturing and customer generation activities with the aim of converting leads into customers.
Retain/Grow – Tactics for keeping existing customers, expanding revenue through existing customers, and converting customers into promoters.

3- Growth Marketing Monitoring

In this part of the workshop, we show you how you can monitor growth through the following reports:

Traffic Overview Metrics – in order to analyze the sources of website visitors
Social Media Metrics – to analyze social media reach and engagement metrics on social media platforms
Google Organic Search Metrics – to analyze impression and traffic metrics per each keyword and landing page
SEO Audit and Keyword Reports – the website’s audit report and keyword rankings among competitors
Paid Media Metrics – to analyze impression, click, and conversion metrics regarding paid campaigns
Email Marketing Metrics – to analyze key metrics of email marketing campaigns
Conversion Overview – to analyze the sources of conversions on the website
Lead & Customer Acquisition Reports – to check the details of the Generated Leads, Acquired Customers and Generated
Sales Volume in terms of associated Growth Funnels, Persona(s), Product(s), Landing Pages, Sources, Campaigns, Countries, Lead Status, and Lead Quality
Growth Funnel Reports – to check and compare the performance of growth funnels according to positioning, the landing page, source, and country.

CONTINUOUS LEARNING AND PRACTICING THROUGH THE GROWTH MARKETING HUB

Your learning experience will continue after the workshop through the Growth Marketing Hub

All participants get 1-year access to the Growth Marketing Hub.
A platform for learning how to execute Growth and Digital Marketing via Embedded Growth Tactics, Guides & Templates, How-to Videos, Exclusive Resources, and Industry Insights & Tools.

We will help you set up your Growth Marketing Platform during the in-class workshop.

Why NBT Academy?
A Growth-Focused Marketing Academy
Why NBT Academy?
2000+ Participants since 2015
Why NBT Academy?
Cooperated w/ 50+ Brands & Accelerators & Universities
Previous
Next
References & Strategic Partners
Global Marketing Keynote - Webrazzi E-Commerce 2019 (Turkish)
B2B Growth Marketing Webinar (Turkish)
Content Marketing Keynote at Webrazzi Digital 2018 (Turkish)
What Our Alumni and Partners Say About Us
Meet our Bootcamp Trainers and Mentors
Eren Kocyigit, PhD

Founder of NBT (Next Big Thing)

Eren is a marketing lecturer at several universities such as Middlesex University, University of Birmingham, Istanbul Technical University, and Istanbul Bilgi University.
He is also a Mentor / Keynote Speaker / Lecturer at several institutions such as London & Partners, Endeavour, Startupbootcamp, Founder Institute, Innogate, Kworks, and SuCool.
Çiğdem Çetinbaş

Managing Director at NBT (Next Big Thing)

Çiğdem is a digital marketing executive, experienced in startup/scaleup marketing strategy building and implementation. She has expertise in VAS Management, Product Management, and Operations Management in the telecommunication sector.
She is also a lecturer and mentor at several institutions such as INNOGATE, SUCooL, and KADIGER.
Asena Atilla Saunders

Content Marketing Director at NBT (Next Big Thing)

Asena is a marketing director with 17 years of experience in digital marketing, business development, and copywriting in various sectors. She also has expertise in developing and executing content marketing strategies on behalf of global brands.

She is a Content Marketing mentor and a lecturer at several accelerators such as London & Partners and UK Basecamp.
Fatih Alper Özen

Performance Marketing Director at NBT (Next Big Thing)

Fatih is a digital marketer and expert in performance marketing, strategy building, and executing. He is also experienced in mobile marketing, search engine optimization, and paid media management.

He is a mentor and a lecturer at several institutions such as INNOGATE and SUCooL.
Ezgi Ada

Growth Marketing Consultant at NBT (Next Big Thing)

BS International Relations, MA Marketing Communication After occupying the role of assistant regional manager at Yapıkredi, managing relations between banks from four continents on many fronts, ranging from the treasury to trade, finance and payments, she switched to a career path in the field of marketing. At NBT, she gets to formulate growth marketing strategies to take visionary tech companies and FinTechs to the global stage, helping them to find the next big thing.

She is also a lecturer and mentor at several institutions such as INNOGATE and Endeavour.
Taylan Kaymakcı

Growth Marketing Director at NBT (Next Big Thing)

After working for both local and global companies in a marketing capacity in the sectors of retail, engineering, and finance, he began working in marketing consultancy and rule marketing strategies at NBT, where he consults start-ups & scale-ups.

He is also a lecturer and mentor at INNOGATE.
Next Available Growth Marketing Cohorts
7 December
Growth Marketing Bootcamp
10.00-18.00
£590
 
11 March
Growth Marketing Bootcamp
10.00-18.00
£590
9 Seats Left
18 April
Growth Marketing Bootcamp
10.00-18.00
£590​
11 Seats Left
25 May
Growth Marketing Bootcamp
10.00-18.00​
£590​
12 Seats Left
Our Workshop Location
LONDON
Foundry Building
2 Smiths Square
77 Fulham Palace Road
London W6 8AF