NBT Academy February 2019 Growth & Digital Marketing Courses and Training

Written by Asena Atilla Saunders

This month, we continued supporting brands in full force! Some events in February were about ‘Globalisation,’ which excites us the most because our main objective is supporting brands on their global growth. Here is the recap of our February 2019 growth and digital marketing courses, keynote, and training:

12.02- INNOGATE, İstanbul

Our Managing Director, Çiğdem Çetinbaş talked about “How to Develop Growth and Digital Marketing Strategy for Globalisation” at the INNOGATE Growth and Digital Marketing Course. She discussed the steps necessary to execute an effective growth marketing strategy and what to consider in order to implement a successful global strategy.

19.02- INNOGATE, İstanbul

Our Founder, Eren Kocyigit, and Performance Marketing Director, Fatih Alper Özen talked about “How to Build Growth-Driven Owned, Paid & Earned Media Plans” at the INNOGATE Growth and Digital Marketing Course. They covered the key points to consider when building owned, paid, and earned media plans. Using real case studies, they also discussed how to execute an effective Paid Media Plan, and how to build growth funnels and important key metrics.


20.02- Webrazzi, İstanbul

Eren Kocyigit participated in “Webrazzi E-Commerce 2019”- the leading e-commerce conference in Turkey, gathering major players and global representatives in the e-commerce industry. He talked about “Growth Marketing Mindsets for Globalisation,” and discussed how local brands can increase engagement and revenue, and create and execute a successful global marketing strategy.

If you missed it, you can find the whole presentation below (it’s in Turkish).


22.02- INNOGATE, İstanbul

Eren Kocyigit attended the 1-1 Growth Marketing Mentoring Sessions at INNOGATE Growth Marketing Workshop, where he was able to share his expertise more efficiently through personalized consultancy.

22.02- Fikir Küpü, İstanbul

Eren Kocyigit joined tech entrepreneurs at Fikir Küpü and covered the key steps to executing a successful growth marketing strategy. He discussed what to consider when building personas, creating growth funnels, and optimizing growth marketing tactics.


About the Institutions



INNOGATE is an international accelerator supported by the Turkish Ministry of Development and Istanbul Development Agency. It provides a holistic program granting attendees access to international connections, and opportunities in the fields of strategy development, market penetration, and business modeling. INNOGATE’s acceleration programs offer mentorship, training, counseling, and networking opportunities to help attendees access the right connections. The INNOGATE Program provides office spaces to its participants at the ITU ARI Teknokent facilities in San Francisco, Chicago 1871, and New York Galvanize.



Webrazzi is the leading tech media company in Turkey, which provides a wide range of news and analysis, from new website initiatives to investments in this field. Followed by the greatest influencers of the sector on a daily basis, Webrazzi announces news and developments related to investment & startup ecosystems in Turkey, and around the globe through Webrazzi English.

In addition to its single-day (thematic) conferences regarding e-commerce, mobile, digital, financial services, and entrepreneurship, Webrazzi also organizes influential internet conferences called Webrazzi Summits, in Turkey and nearby regions. Webrazzi Summits host hundreds of guest speakers and attract thousands of domestic and foreign guests.


Fikir Küpü

Fikir Küpü is a business incubator with an ecosystem where entrepreneurs and investors with innovative and technology-based business ideas meet common goals.

Its Incubation Center supports entrepreneurs in prominent technology areas such as Unmanned and Autonomous Systems, Advanced Material Technologies, Robot Technologies, Internet of Things, Artificial Intelligence, and Wearable Technologies. Fikir Küpü offers various opportunities to entrepreneurs such as mentorship sessions, infrastructure support, access to investment and funds, intellectual-property management, and an R&D fund pool.


About our Lecturers and Mentors


Eren Kocyigit, PhD

Marketing Professional – BA Economics, MA Finance, PhD Marketing, Founder of NBT (Next Big Thing)

Eren is a Marketing Lecturer at several universities such as Middlesex University, University of Birmingham, Istanbul Technical University, and Istanbul Bilgi University.

He is also a Mentor / Keynote Speaker / Lecturer at several institutions such as London & Partners, Startupbootcamp, Founder Institute, Innogate, Kworks, and SuCool. He has been offering mentorship and giving keynotes/lectures regarding growth marketing to startups and scaleups since 2013.


Çiğdem Çetinbaş

Managing Director at NBT (Next Big Thing)

Çiğdem is a digital marketing executive, experienced in startup/scaleup marketing strategy building and implementation. She has expertise in VAS Management, Product Management, and Operations Management in the telecommunication sector.

She is also a lecturer and mentor at several institutions such as INNOGATE, SUCooL, and KADIGER.


Fatih Alper Özen

Performance Marketing Director at NBT (Next Big Thing)

Fatih is a digital marketer and expert in performance marketing, strategy building, and executing. He is also experienced in mobile marketing, search engine optimization, and paid media management.

He is a mentor and a lecturer at several institutions such as INNOGATE and SUCooL.

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