NBT Academy November 2019 Growth & Digital Marketing Courses and Training

Written by Asena Atilla Saunders

One of the main characteristics of the NBT spirit is lecturing about growth marketing with passion. In this regard, we made sure that we passed on our knowledge and passion through two events in İstanbul and London. Here is a recap of NBT Academy’s November events and workshops:

12.11, Endeavor Turkey, İstanbul

Our Growth Marketing Consultant, Ezgi Ada attended Endeavor Turkey’s Growth Marketing Workshop, where she talked about “How to Build and Plan an Effective Growth Marketing Strategy” Using real-life examples of growth tactics, she explained the key steps to consider when building personas and creating/ managing growth funnels.


27.11, London & Partners, London

Our founder, Eren Koçyiğit explained, “How to Build and Plan an Effective Growth Marketing Strategy” at London & Partners’ Growth Marketing Workshop. He talked about the importance of persona building, the essential points to consider when building funnels, and how to create growth tactics by associating each tactic with related funnels and personas.



About the Institutions


Endeavor Turkey

Endeavor Turkey is one of the branches of Endeavor – a leading global network that supports entrepreneurs and unites them with ‘thought leaders’ and business people. Since its foundation in 2006, Endeavor Turkey has aimed to help businesses in Turkey to overcome growth obstacles, promote the success stories of current entrepreneurs, and inspire the next generation of entrepreneurs by facilitating the execution of ideas. Endeavor Turkey provides financial and moral support to entrepreneurs through its network of mentors, consultants, and investors consisting of local and international ‘thought leaders.’


London & Partners

As the Mayor of London’s official promotional agency, London & Partners focuses on building up London’s international reputation and helping to retain and enhance London’s businesses through its Business Growth Programme.

The London & Partners Business Growth Programme: The programme helps businesses to grow by offering strategic solutions including mentoring, workshops, business growth advice, and opportunities across its London network.


About our Lecturers and Mentors


Ezgi Ada

Marketing Consultant— BS International Relations, MA Marketing Communication

After occupying the role of assistant regional manager at Yapıkredi, managing relations between banks from four continents on many fronts, ranging from the treasury to trade, finance, and payments, she switched to a career path in the field of marketing. At NBT, she gets to formulate growth marketing strategies to take visionary tech companies and FinTechs to the global stage, helping them to find the next big thing.

She is also a lecturer at Innogate, Endeavor Turkey, and Zorlu Holding.


Eren Koçyiğit

Marketing Professional – BA Economics, MA Finance, PhD Marketing, Founder of NBT (Next Big Thing)

Eren is a Marketing Lecturer at several universities such as Middlesex University, University of Birmingham, Istanbul Technical University, and Istanbul Bilgi University.

He is also a Mentor / Keynote Speaker / Lecturer at several institutions such as London & Partners, Startupbootcamp, Founder Institute, Innogate, Kworks, and SuCool. He has been offering mentorship and giving keynotes/lectures regarding growth marketing to startups and scaleups since 2013.

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