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Growth Marketing Test
Free Growth Marketing Test!
This basic Growth Marketing quiz allows you to test yourself on knowledge of growth marketing.
How strong are your growth marketing skills?
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Growth Marketing Test
Question 1 of 15:
Understanding the growth marketing phases is vital to creating content. At which phase should businesses create content for converting their leads into customers? Choose one of the following:
Reach and Attract
Engage and Convert
Nurture and Close
Retain
Please provide an answer
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Question 2 of 15:
Which one of the following isn’t an activity when you are conducting a competitor analysis?
Analysing your competitor’s target markets
Analysing your competitor’s website
Analysing your competitor’s active social media channels
Analysing your competitor’s paid media operations
Please provide an answer
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Question 3 of 15:
KPIs are quantifiable data points for measuring the performance of your marketing activities. Which one of the following isn’t an SEO KPI?
Email open rate
Keyword ranking
Organic Click Rate
Page Load Speed
Please provide an answer
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Question 4 of 15:
Which of the following is not one of the advantages of a PPC campaign?
You can pay per impression
You can measure your performance end-to-end
You can track how much you spend on which campaign in real-time
You can meet with your target audience at the right time in the right place
Please provide an answer
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Question 5 of 15:
Which one of the following describes the “Affinity” audience type in Google Ads?
It includes the criteria you choose in terms of lifestyle and passions.
It includes the audience who are interested in particular products or services.
It includes people who have interacted with your website
It includes people who have similar characteristics to the people who have interacted with your website
Please provide an answer
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Question 6 of 15:
Which one of the following is not a mobile app engagement tactic?
Designing a long onboarding process
Using push notifications & in-app messages
Offering loyalty programs
Remarketing your current users in paid channels
Please provide an answer
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Question 7 of 15:
Grouping your subscribers according to their similarities to send them relevant messages can be considered as what kind of an email tactic?
Segmentation
Automation
Timing
Personalization
Please provide an answer
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Question 8 of 15:
Which of the following is NOT considered as an Earned Media tactic?
Backlinking
Google Display Advertising
Influencer Marketing
Guest Posting
Please provide an answer
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Question 9 of 15:
Which of the following can NOT be considered as demographic information about a customer?
38 years old
Male
Works in the finance industry
Lives in London
Please provide an answer
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Question 10 of 15:
Which of the following can NOT be included in a B2C buyer persona interview?
Role
Demographics
Personal Info
Purchasing Preferences
Please provide an answer
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Question 11 of 15:
Which one of the following is not a brand awareness metric in social media monitoring?
Conversion
Impressions
Reach
Total Followers
Please provide an answer
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Question 12 of 15:
There are some major factors that affect SEO ranking. Which of the following is NOT one of them?
Paid traffic results
Domain related factors
Site-based factors
Backlink factors
Please provide an answer
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Question 13 of 15:
Which one of the following can be classified as evergreen content?
Tweets and other social media posts
Whitepaper
Short blog posts about a trendy topic
Memes
Please provide an answer
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Question 14 of 15:
What does Meta Title mean?
It’s the text that explains the content of the web page
It’s a group of words that users use to make search queries on search engines
It’s a link from another website
It’s the title of a web page where the subject and topic are stated
Please provide an answer
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Question 15 of 15:
KPIs are quantifiable data points for measuring the performance of the content marketing activities. Which one of the following isn’t a content marketing KPI?
Organic traffic
The average time and bounce rates on content pages
Backlinks and brand mentions on 3rd party websites
Cost per view
Please provide an answer
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