This month NBT Academy covered a wide range of topics within digital and growth marketing from content marketing to creating personas and PPC. Here’s a recap of our June 2018 Growth & Digital Marketing Courses and Training:
We attended the Digital Marketing Workshop hosted by UKBasecamp & Tech London Advocates. Our content manager Asena Atilla Saunders explained “How to Build and Execute an Effective Content Marketing Strategy” and talked about the key points to consider when creating content, choosing the right content types according to businesses and customer journey.
Our General Manager Çiğdem Çetinbaş participated in 1-1 mentorship sessions with Innogate scaleups. She supported the brands on building their personas and value propositions and she explained how to build effective landing pages according to personas.
Our performance director and ‘PPC guru’ Fatih Özen participated in mentorship sessions with Innogate Scaleups, where he talked about the details and tips on how to build an effective one-pager for attracting an international audience.
UKBasecamp is an acceleration & business development program supporting technology companies to find customers, partners, and investors and expand/grow in the UK and internationally. The company also brings investors investment opportunities, market/ financial check-up, and pre-investment due diligence.
UKBasecamp brings the professionals together through technology immersion tours, events, acceleration services, showcases, and demo days.
Tech London Advocates is a collection of more than 9000 tech experts, leaders, entrepreneurs, and investors. Uniting to form the most influential group in tech, Tech London Advocates is part of Global Tech Advocates and the network is active across the UK and in over 50 countries worldwide.
INNOGATE is an international accelerator supported by the Turkish Ministry of Development and Istanbul Development Agency. It provides a holistic program granting attendees access to international connections, and opportunities in the fields of strategy development, market penetration, and business modeling. INNOGATE’s acceleration programs offer mentorship, training, counseling, and networking opportunities to help attendees access the right connections. The INNOGATE Program provides office spaces to its participants at the ITU ARI Teknokent facilities in San Francisco, Chicago 1871, and New York Galvanize.
Asena Atilla Saunders
Asena is a marketing director with 18 years of experience in digital marketing, business development, and copywriting in various sectors. She also has expertise in developing and executing content marketing strategies on behalf of global brands.
She is a Content Marketing mentor and a lecturer at several accelerators such as London & Partners and UK Basecamp.
Çiğdem is a digital marketing executive, experienced in startup/scaleup marketing strategy building and implementation. She has expertise in VAS Management, Product Management, and Operations Management in the telecommunication sector.
She is also a lecturer and mentor at several institutions such as INNOGATE, SUCooL, and KADIGER.
Fatih Alper Özen
Fatih is a digital marketer and expert in performance marketing, strategy building, and executing. He is also experienced in mobile marketing, search engine optimization, and paid media management.
He is a mentor and a lecturer at several institutions such as INNOGATE and SUCooL.