NBT Academy October 2020 Growth Marketing Courses

Written by Asena Atilla Saunders

This month, we influenced many businesses for sustainable growth by elaborating on how to build and manage a successful Growth Marketing Strategy in various workshops. 

And we have great news! After 8 successful months of our partnership with the Digital Marketing Institute (DMI), we're proud to announce that we are granted the exclusive rights to provide DMI’s globally accredited certification courses in Turkey. You can check out the widely recognised digital marketing courses here.

Here is a recap of NBT Academy’s October Growth & Digital Marketing Courses and Training:


20.10., ITU MAGNET Workshop

As one of the mentors in the ITU Magnet's Accelerator Program, our Growth Marketing Consultant Ezgi Ada gave a Growth Marketing Workshop to ITU Magnet brands. She covered the check-up, planning, end-to-end funnel management, monitoring, and optimisation phases of a successful growth marketing strategy.


22.10., Webrazzi Summit

Our founder Dr. Eren Kocyigit was one of the speakers in Webrazzi Summit- Turkey's most influential internet conference. The online event included many panel discussions, workshops, conferences, with 89 international speakers. Eren talked about the key concepts of building a successful Growth Marketing Strategy for entrepreneurs.  


About the Institutions



Webrazzi is the leading tech media company in Turkey, which provides a wide range of news and analysis, from new website initiatives to investments in this field. Followed by the greatest influencers of the sector on a daily basis, Webrazzi announces news and developments related to investment & startup ecosystems in Turkey, and around the globe through Webrazzi English

In addition to its single-day (thematic) conferences regarding e-commerce, mobile, digital, financial services, and entrepreneurship, Webrazzi also organises influential internet conferences called Webrazzi Summits, in Turkey and nearby regions. Webrazzi Summits host hundreds of guest speakers and attract thousands of domestic and foreign guests.



ITU MAGNET aims to offer services and an environment that will support the advanced level entrepreneurs and startups that have already turned their ideas into products. Furthermore, the “Advanced Level Entrepreneurship Center” brings together the experts and investors with the startups and entrepreneurs and contributes to the development of new technologies that will open up from Turkey to the world with the synergy emerging from this cooperation.


About our Lecturers and Mentors


Dr. Eren Kocyigit

Marketing Professional - BA Economics, MA Finance, Ph.D. Marketing, Founder of NBT (Next Big Thing)

Eren is a Marketing Lecturer at several universities such as Middlesex University, University of Birmingham, Istanbul Technical University, and Istanbul Bilgi University.

He is also a Mentor / Keynote Speaker / Lecturer at several institutions such as London & Partners, Startupbootcamp, Founder Institute, Innogate, Kworks, and SuCool. He has been offering mentorship and giving keynotes/lectures regarding growth marketing to startups and scaleups since 2013.


Ezgi Ada

Marketing Consultant— BS International Relations, MA Marketing Communication, Certified Digital Marketing Professional (Digital Marketing Institute)

After occupying the role of assistant regional manager at Yapıkredi, managing relations between banks from four continents on many fronts, ranging from the treasury to trade finance and payments, she switched to a career path in the field of marketing. At NBT, she gets to formulate growth marketing strategies to take visionary tech companies and FinTechs to the global stage, helping them to find the next big thing.

She is also a lecturer at the European Institute of Applied Science and Management, Innogate, Ulukaya Girişim, Zorlu Holding, and a mentor at Now Sprint and Endeavor Turkey.