Our lifestyle and daily routines are rapidly changing in line with the digital age we live in. With the pandemic, we witnessed how fast this transformation can take place. Digital tools and channels are now an integral part of our daily lives. As a result, it should not be surprising that the digital marketing industry is growing steadily. The key players in this transformation of the business world are undoubtedly digital marketers.
However, the industry's rules are also changing with evolving consumer needs and digital channels every day. Now, the key to sustainable success in the digital marketing industry is to always be ready for change. Through continuous professional development and training opportunities, employees can improve their skills and utilise their talents. For this purpose, digital marketers are looking for the best master’s degree programs, as well as certification programs, in digital marketing to develop their expertise.
In this article, we have brought together the 10 best master’s degree programs in marketing.
Ranking first in digital marketing education in Eduniversal's 2021 ranking, Trinity College Master's Program in Digital Marketing Strategy focuses on the skills that are needed to plan effectively, design, and implement strategies that add value to institutions. Throughout the program, students have the opportunity to master leading digital marketing tools, such as Google Adwords, Analytics, Facebook Insights, and HubSpot tools.
The annual fee of the one-year program for the academic year 2023/24 is €16,250 for EU citizens and €21,500 for non-EU students.
* Pricing is valid as of September 2022. For updated pricing, please visit the website.
Imperial College Business School's MSc Strategic Marketing Program ranks 3rd in the 2022 QS Rankings. The program is run by world-class academic staff, as well as strategy, entrepreneurship, and technology leaders. It introduces students to the latest technology and developments in the digital world.
The program is divided into two educational models. In addition to a one-year full-time program on the London campus, there is also a part-time, two-year online program that offers the opportunity to pursue your studies from anywhere in the world.
The annual fee of £31,800 for both models is the same for prospective students from every country worldwide.
* Pricing is valid as of September 2022. For updated pricing, please visit the website.
This master's degree program ranks 3rd in the UK and 12th worldwide in the 2022 QS Business Masters Rankings. This program has everything it takes to improve your skills in the field of marketing and help you gain a critical perspective on the industry.
Annual tuition fees for the academic year 2022/2023 are £15,000 for UK citizens and £26,000 for international students.
* Pricing is valid as of September 2022. For updated pricing, please visit the website.
DMI EXPERT is a world-class graduate certification and training program analysing important and relevant topics, such as Digital Strategy & Planning, Customer Experience, E-Commerce and Social Media Marketing in great depth. The Digital Marketing Postgraduate Diploma offered by DMI EXPERT has SCQF Level 11 (equivalent to EQF Level 7) approval and a credit ranking from the Scottish Qualifications Authority (SQA).
The program is designed for all marketers, professionals, and business leaders who want to pursue a master's degree. It combines all the basic skills that must be possessed to work effectively, productively, and professionally in a collaborative business environment.
The Digital Marketing Institute curriculum is created with insights from experts and industry leaders. In this way, it equips students with detailed information about trends, tools, insights, strategies, and new channels in the digital world. In addition, the training's practical and interactive course modules and innovative learning techniques enable you to practice in real life, allowing you to become a world-class expert in digital marketing.
This advanced certification has one of the easiest marketing graduate program admissions processes available and is recognized worldwide. The current price of the program, which is offered with flexible online training, is £ 2.400 + VAT.
* Pricing is valid as of September 2022. For updated pricing, please visit the website.
Columbia University's MS in Marketing Science program has a two-semester curriculum focusing on data analytics in marketing. The program trains marketing researchers to work in industry, consulting firms, nonprofits, government, and other organisations where marketing analytics matters.
The fee for this full-time master's degree program at Columbia Business School is $70,316.
* Pricing is valid as of September 2022. For updated pricing, please visit the website.
Ranked 1st in the 2022 QS Rankings, the HEC Paris MSc Marketing program trains future marketing leaders. The focus of the program is on the ability to think and make decisions as a strategist, entrepreneur, digital and data-driven analyst, and sustainability-conscious manager.
This two-semester master’s degree program has a competitive admission process with a tuition fee of €30,650.
* Pricing is valid as of September 2022. For updated pricing, please visit the website.
Warwick Business School’s Marketing & Strategy program ranks 2nd in the UK and 7th worldwide in the 2022 QS Business Masters Rankings. This program aims to provide the theoretical background to make critical marketing decisions at the end of a strategic thinking process and then apply this theoretical knowledge to real-life exercises by combining the two core disciplines.
The current price of this 1-year, full-time program is £25,750 for UK citizens and £30,750 for international students.
* Pricing is valid as of September 2022. For updated pricing, please visit the website.
This master's program aims to develop strategic decision-making and management skills, as well as core competencies, in the field of marketing. It also allows you to master statistical analysis tools, such as 'R Analytics', helping you develop a solid technical knowledge pool.
Students complete the program at the end of a 1-year, full-time study and earn their Master of Science title.
The current price of this 1-year, full-time program is £13,000 for UK citizens and £25,000 for international students..
* Pricing is valid as of September 2022. For updated pricing, please visit the website.
Esade's Marketing Management master's program is ranked 6th in the 2022 QS Business Masters Rankings.
This program blends theoretical marketing education with real-life examples that will prepare students for daily and long-term marketing challenges.
The institution, which sees being socially responsible as one of its most essential values, aims to train students to adapt to the changing dynamics of the sector.
The Marketing Master’s Degree Program is priced at €33,500.
* Pricing is valid as of September 2022. For updated pricing, please visit the website.
One of the most important educational institutions in Austria, WU Vienna University's marketing master's program ranks 10th in the 2022 QS Business Masters Rankings.
The program combines holistic and detailed theoretical education content with a practice-oriented approach and aims to provide its students with effective industrial knowledge to transform them into leading figures.
The program continues for 4 semesters, and students select one of 3 specialisations in the 2nd semester.
The teaching language of instruction is English. The tuition fee is €363.36 per semester for EU and EEA Citizens and €726.72 per semester for Non-EU and Non-EEA Citizens.
* Pricing is valid as of September 2022. For updated pricing, please visit the website.
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