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Top 10 Master’s Degree Programs in Digital Marketing

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Written by Habibe Cikilioglu
01/06/2021
               

Top 10 Master’s Degree Programs in Digital Marketing

 

Our lifestyle and daily routines rapidly changing in line with the digital age we live in. With the pandemic that entered our lives last year, we witnessed how fast this transformation can take place. Digital tools and channels are now an integral part of our daily lives. As a result, it should not be surprising that the digital marketing industry is growing steadily. The key players in this transformation in the business world are undoubtedly digital marketers.

However, the rules of the industry are also changing with the evolving consumer needs and digital channels every day. Now, the key to sustainable success in the digital marketing industry is to be always ready for change by offering support through continuous professional development and training opportunities for employees to improve their skills and utilize their talents. For this purpose, digital marketers are looking for the best Master’s degree program in digital marketing as well as certification programs to develop their expertise. In this article, we have brought together the 10 best Master’s degree programs in marketing from Turkey and the world.

 

1. Trinity College Dublin - MSc in Digital Marketing Strategy

 

Ranking first in digital marketing education in Eduniversal's 2019 ranking, Trinity College Master's Program in Digital Marketing Strategy focuses on the skills that are needed to effectively plan, design, and implement strategies that add value to institutions. During the program, students also receive professional certifications such as Google AdWords and Google Analytics.

The annual fees of the one-year program for the academic year 2021/22 are €14,950 for EU citizens and €20,100 for non-EU students.

* Pricing is valid as of March 2021. For updated pricing, please visit the website.

 

2. Imperial College Business School - MSc Strategic Marketing

 

Imperial College Business School's MSc Strategic Marketing Program ranks 3rd in the 2021 QS Rankings. The program is run by world-class leading academic staff, as well as strategy, entrepreneurship, and technology leaders, and introduces students to the latest technology and developments in the digital world.

The program is divided into two educational models. In addition to a one-year full-time program on the London campus, there is also a part-time, two-year online program that offers the opportunity to pursue your studies from anywhere in the world.

The annual fee of £30,700 for both models is the same for prospective students from every country in the world.

* Pricing is valid as of March 2021. For updated pricing, please visit the website.

 

3. The University of Manchester - MSc Marketing

 

This Master's degree program ranks 3rd in the UK and 9th worldwide in the 2021 QS Business Masters Rankings. This program has everything it takes to improve your skills in the field of marketing and help you gain a critical perspective on the industry

Annual tuition fees for the academic year 2021/2022 are £14,500 for UK citizens and £25,000 for international students.

* Pricing is valid as of March 2021. For updated pricing, please visit the website.

 

4. DMI EXPERT - Certified Postgraduate Diploma in Digital Marketing

 

DMI EXPERT is a world-class graduate certification and training program analyzing important and relevant topics such as Digital Strategy & Planning, Customer Experience, E-commerce, and Social Media Marketing in great depth. The Digital Marketing Postgraduate Diploma offered by DMI EXPERT has SCQF Level 11 (equivalent to EQF Level 7) approval and credit score by the Scottish Qualifications Authority (SQA).

 

The program is designed for all marketers, professionals, and business leaders who want to pursue a Master's degree. It combines all the basic skills that must be possessed to work effectively, productively, and professionally in a collaborative business environment. The Digital Marketing Institute curriculum is created with insights from experts and industry leaders. In this way, it equips students with detailed information about trends, tools, insights, strategies, and new channels in the digital world. In addition, the training's practical and interactive course modules and innovative learning techniques enable you to practice in real life, allowing you to become a world-class expert in digital marketing.

The DMI EXPERT Postgraduate Diploma certificate has one of the easiest marketing graduate program admissions processes available and is recognized worldwide. The current price of the program, which is offered with flexible online training, is ₺28.000.

* Pricing is valid as of March 2021. For updated pricing, please visit the website.

 

5. Columbia University - MS in Marketing Science

 

Columbia University's MS in Marketing Science program has a two-semester curriculum focusing on data analytics in marketing. The program trains marketing researchers to work in industry, consulting firms, nonprofits, government, and other organizations where marketing analytics matters.

The fee for this full-time Master's degree program at Columbia Business School is $64,320.

* Pricing is valid as of March 2021. For updated pricing, please visit the website.

 

6. HEC Paris - MSc in Marketing

 

Ranked first in the 2020 QS Rankings, the HEC Paris MSc Marketing program trains future marketing leaders. The focus of the program is on the ability to think and make decisions as a strategist, an entrepreneur, a digital and data-driven analyst, and a sustainability-conscious manager.

This two-semester-long Master’s degree program has a competitive admission process with a tuition fee of €27,05. 

* Pricing is valid as of March 2021. For updated pricing, please visit the website.

 

7. Istanbul Bilgi University - Brand School / Marketing Communication MA

 

Students who complete the Master’s degree program at Brand School partnered with MediaCat will receive the Master of Marketing Communication (MA) degree. This school is affiliated with Bilgi University Faculty of Communication. In this program, students are offered the opportunity to develop their skills and gain new perspectives by meeting with industry experts and world-renowned consultants and speakers. The program with a project is completed in at least 2 semesters, while the thesis program lasts for at least 4 semesters.

The language of instruction of the Marketing Communication Master's Degree Program is Turkish. However, apart from most of the academic literature that constitutes the theoretical basis of marketing communication, there are also seminars conducted in English.

The current price of the program is ₺43,000.

* Pricing is valid as of March 2021. For updated pricing, please visit the website.

 

8. Istanbul Commerce University - Digital Economy and Marketing Master’s Degree Program

 

The Digital Economy and Marketing Master’s Degree Program has a multidisciplinary approach providing learners with the necessary knowledge and techniques to analyze the economic and social foundations of digital change from a theoretical and practical perspective and with skills to develop marketing strategies suitable for this change.

Marketing training is carried out in a practical way with the lectures given by the instructors who closely follow the digital transformation. The language of instruction is Turkish.

The cost of the program is ₺19,640 without a thesis and ₺23,380 with a thesis.

* Pricing is valid as of March 2021. For updated pricing, please visit the website.

 

9. Bahçeşehir University - Marketing Master's Degree Program

The marketing Master's degree program is offered by Bahçeşehir University in two different languages, English and Turkish. It aims to teach the participants about modern business and marketing practices while also supplying them with the knowledge and skills that will take their institutions a step ahead with a customer-oriented approach.

Marketing Master’s Degree Program is priced at ₺49.500 with a thesis and ₺45.000 without a thesis.

* Pricing is valid as of March 2021. For updated pricing, please visit the website.

 

10. Kadir Has University - New Media Master's Degree Program

 

The New Media Master's Degree Program at the Faculty of Communication at Kadir Has University aims to provide participants with practical knowledge and experience about the media, culture, and the communication sector. It also offers a curriculum that includes the latest developments in media and communication technologies.

The language of instruction is English. The price of the program is ₺64.528 with a thesis and ₺25.718 without a thesis.

* Pricing is valid as of March 2021. For updated pricing, please visit the website.

 

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