Managed Growth
Your Full-Stack Growth Team, Managed End to End
An ongoing growth partnership for businesses whose growth priorities span multiple capabilities and evolve over time.
NBT works as an extension of your team, combining strategic direction with hands-on delivery across marketing, sales enablement and go-to-market.
Trusted by Leading Organizations
Since 2015, thousands of startups, enterprises, accelerators, VCs, government institutions, and universities worldwide have trusted NBT to deliver growth, innovation, and ecosystem programs.
How Managed Growth Works
Managed Growth starts by defining how growth should happen, then turns that direction into a continuously managed execution cycle.
Map the Growth System
The process begins with a Growth Checkup designed to understand the business, define its strategic growth priorities and turn them into clear paths for execution.
Define the Strategic Growth Pillars
The Growth Checkup identifies the markets, solutions, audiences and commercial priorities that will shape the company's growth strategy.
Build and Map the Priority Growth Paths
Priority solutions are connected with their target companies and decision-makers to identify the Growth Paths that matter most. Each path is then mapped from initial visibility through to conversion and sales.
Assess Growth Readiness
Each funnel is assessed against the assets, activities, channels, data and processes it requires, revealing readiness gaps and bringing the findings together in one growth strategy.
Outcome: A clear growth strategy built around prioritised Growth Paths, mapped funnels and identified readiness gaps.
Turn Strategy Into Execution
The next step turns the strategy into a management system that connects strategic priorities to day-to-day execution.
Set the Objectives and Measures
Quarterly growth OKRs and supporting KPIs define success, measure progress and connect each initiative to a clear business objective.
Prioritise the Growth Backlog
Initiatives identified during the Growth Checkup are evaluated by expected impact, urgency, dependencies and readiness, helping determine what should be executed first.
Build the Execution Plan
The highest-priority initiatives move into a delivery plan with clear scope, ownership, client inputs, approval points and expected outputs.
Outcome: Clear growth OKRs, a prioritised backlog and a delivery plan connecting day-to-day execution to business objectives.
Run, Learn and Improve
The growth system stays active through a continuous cycle of execution, performance review and reprioritisation.
Execute the Priorities
Agreed initiatives are delivered across the relevant Growth Paths and funnel stages, connecting campaigns, content, digital assets, sales enablement and CRM improvements to the wider growth strategy.
Measure Performance and Capture Learning
Progress is reviewed against the agreed OKRs and KPIs, showing what has been delivered, what is working, where friction remains and which assumptions need further testing.
Reprioritise and Improve
Performance insights, commercial changes and new opportunities feed back into the growth backlog, revealing what should be improved, expanded, stopped or tested next.
Outcome: A growth system that keeps execution aligned with performance, learning and changing business priorities.
The Capabilities Behind Managed Growth
A systemized, full-funnel growth architecture connecting strategy, marketing, sales and automation in one scalable system.
Strategy
Clear direction on where growth should come from, who the business needs to reach and what is required to turn that audience into customers. Covers setting priorities, mapping the journey from first touch to sale, identifying gaps, defining measurable goals and planning execution.
Paid Media
Paid campaigns designed to reach the right audiences and support measurable business goals, from building awareness to generating qualified leads. Covers campaign strategy, management and optimisation across relevant paid channels, including Google, LinkedIn and Meta.
Content & Social Marketing
Content designed to build visibility, authority and demand through narrative-led marketing. Covers inbound SEO/GEO strategy, long-form content, thought leadership, customer stories and consistent distribution across relevant social channels.
CRM & Automation
Systems designed to keep customer data organised and move leads smoothly from first contact to sale and beyond. Covers CRM setup and management, email marketing, lead nurturing, segmentation and workflow automation.
Owned Media
Performance-first digital properties, from websites to landing pages, designed to explain the offer clearly and turn visits into measurable action. Covers website strategy, user journeys, analytics and conversion optimisation.
Sales Enablement
Sales materials and tools designed to help teams communicate value clearly and move opportunities forward. Covers value propositions, sales decks, case studies, outreach messaging and practical sales playbooks.
HubSpot Platinum Partner
Certified implementation and optimisation support for HubSpot-powered growth.
Managed Growth in Action
See how startups and teams transformed their marketing from ad hoc to always-on with the NBT Growth Model.
"Built our growth strategy from the ground up — results came fast."
Vakar, O.
Globit
"Keeps the entire marketing and sales lifecycle aligned toward growth."
Ferreira, N.
Medianova
"Best-in-class growth partner — proactive, communicative, and adaptable."
Hancock, G.
Octaipipe
"Helped us maximise the value of our growth investments through tailored strategy."
Arıcı, F.
ForInvest
"Implementation was perfectly tailored to our needs and delivered measurable long-term results."
Shah, V.
LSOS
"Helped us establish the fundamentals of growth before jumping into tactics — clarity from day one."
Szydlowski, F.
Embargo App
"Simplifies growth into understandable, actionable steps — and gives time back to the business."
Eades, R.
Flairbox
"Expert execution from analytics to acquisition — results you can measure."
Durmaz, T.
Logsign
"Experienced, innovative, and always on top of best practices."
Sunar, A.
Fora
"After NBT, we saw qualified leads from brand-new accounts."
Jesse, M.
RISQ