NBT Academy April 2019 Growth & Digital Marketing Courses and Training

Written by Asena Atilla Saunders

April was a busy month for us, full of growth and digital marketing courses and mentorships in a wide range of locations. It is so fulfilling for us to see the significant interest of the attendees and how we actually contribute to many businesses’ global growth. Let’s see the summary of our April 2019 courses and workshops:

01.04, Runway East, London

Our founder, Eren Kocyigit talked about “How to Establish an Effective Growth and Digital Marketing Strategy” to startups and scaleups who need to structure their marketing strategies in order to accelerate growth.

12.04, London Bridge Project, London

Eren Kocyigit talked about “How to Improve Sales Performance in the UK Through Growth Marketing” at the London Bridge Project Growth and Digital Marketing Keynote. He discussed how local brands can increase engagement as well as build and execute a global marketing strategy, especially in the UK market.

16.04, Endeavour Turkey, İstanbul

Eren Kocyigit delivered a keynote about “Growth-Focused Marketing” to Endeavor members. He covered the fundamentals of executing a successful growth and digital marketing strategy, containing persona building, growth funnel creation, and management with real-life examples of growth tactics and analysis.

17.04, INNOGATE, İstanbul

Eren Kocyigit delivered the “Growth Marketing Keynote” this time to Innogate brands. He discussed the steps necessary to execute a successful growth and digital marketing strategy and what to consider in order to implement an effective global strategy.



About the Institutions


Runway East

Runway East is a UK-based coworking space, providing brands- especially startups- not only office space and meeting rooms but also networking opportunities and events. They organize a wide range of workshops, training, and events for various industries and companies, helping their members to grow their businesses.


London Bridge Project

London Bridge Project (LBP), is an end-to-end sales management and consultancy company, providing services for brands to enter the UK market. With its 6 offices, LBP offers online (E-commerce and Marketplaces) and offline (Direct/Field Sales) sales services for both B2B and B2C. They also offer local offices, mentorship sessions, events, and workshops for their international clients and members.


Endeavor Turkey

Endeavor Turkey is one of the branches of Endeavor – the leading global network that supports entrepreneurs and unites them with thought leaders and business people. Since its foundation in 2006, Endeavor Turkey aims to help businesses in Turkey to overcome growth obstacles, promote the success stories of current entrepreneurs to inspire the next generation of entrepreneurs, and facilitate the execution of ideas. Endeavor Turkey provides financial and moral support to entrepreneurs through its network of mentors, consultants, and investors consisting of local and international ‘thought leaders’.



INNOGATE is an international accelerator supported by the Turkish Ministry of Development and Istanbul Development Agency. It provides a holistic program granting attendees access to international connections, and opportunities in the fields of strategy development, market penetration, and business modeling. INNOGATE’s acceleration programs offer mentorship, training, counseling, and networking opportunities to help attendees access the right connections. The INNOGATE Program provides office spaces to its participants at the ITU ARI Teknokent facilities in San Francisco, Chicago 1871, and New York Galvanize.


About our Lecturers and Mentors


Eren Kocyigit, PhD

Marketing Professional – BA Economics, MA Finance, PhD Marketing, Founder of NBT (Next Big Thing)

Eren is a Marketing Lecturer at several universities such as Middlesex University, University of Birmingham, Istanbul Technical University, and Istanbul Bilgi University.

He is also a Mentor / Keynote Speaker / Lecturer at several institutions such as London & Partners, Startupbootcamp, Founder Institute, Innogate, Kworks, and SuCool. He has been offering mentorship and giving keynotes/lectures regarding growth and digital marketing to startups and scaleups since 2013.

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