The Growth Marketing Bootcamp
Learning How to Execute Growth and Digital Marketing via our Tool and Proven Methodology Based ‘Hands-on’ Approach.
Join one of our Growth Marketing Bootcamp cohorts and learn how to execute Growth and Digital Marketing through our in-class workshop and Growth Marketing Hub platform.
Join one of our Growth Marketing Bootcamp cohorts and learn how to execute Growth and Digital Marketing through our in-class workshop and Growth Marketing Hub platform.
Share on facebook
Share on twitter
Share on linkedin
Share on whatsapp
Share on email
Who Is This Bootcamp For?
Startup - Scaleup Founders
and Team Members
Accelerator & VC Teams,
Cohorts and Alumni
Marketing & Product & Sales
Teams of Enterprise Brands
Agencies
What the Growth Marketing Bootcamp Experience Looks Like
In-Class Workshop through Growth Marketing Hub (8 Hours)
Learning How to Execute Growth and Digital Marketing via our Tool and Proven Methodology Based ‘Hands-on’ Approach. Join one of our Growth Marketing Bootcamp cohorts and learn how to execute Growth and Digital Marketing through our in-class workshop and Growth Marketing Hub platform.1- Growth Strategy Creation:
In this part of the workshop, we cover the following topics: How to Execute a Growth Marketing Checkup, including: – An Internal Checkup – Competitive Research Methods – Customer Research Methods How to Create a Growth Marketing Strategy, including: – Persona Creation – Brand Positioning and Value Proposition Development – Growth Funnel Architecture Creation – Goal Setting w/ Essential Growth Metrics2- Growth-Driven Marketing Plan Creation
In this part of the workshop, we show you how to build the following growth-driven marketing plans through the Growth Marketing Hub platform: Website/App Engagement Plans Content Marketing Plans Email Marketing Plans Social Media Plans Paid Media – PPC Plans Earned Media Plans While creating Growth-Driven Marketing Plans, you can also use proven and recommended Growth Tactics that are embedded in the Growth Marketing Hub in 4 growth areas: Reach/Attract – Tactics for brand building, creating brand awareness and reputation. The main goal of these tactics is converting strangers into visitors. Engage/Convert – Tactics for lead generation (if you generate leads through marketing efforts. The main goal of these tactics is converting visitors into leads. If you generate revenue via online sales then recommended tactics will cover customer/revenue generation tactics with the aim of converting visitors into customers. Nurture/Close – Tactics for lead nurturing and customer generation activities with the aim of converting leads into customers. Retain/Grow – Tactics for keeping existing customers, expanding revenue through existing customers, and converting customers into promoters.3- Growth Marketing Monitoring
In this part of the workshop, we show you how you can monitor growth through the following reports: Traffic Overview Metrics – in order to analyze the sources of website visitors Social Media Metrics – to analyze social media reach and engagement metrics on social media platforms Google Organic Search Metrics – to analyze impression and traffic metrics per each keyword and landing page SEO Audit and Keyword Reports – the website’s audit report and keyword rankings among competitors Paid Media Metrics – to analyze impression, click, and conversion metrics regarding paid campaigns Email Marketing Metrics – to analyze key metrics of email marketing campaigns Conversion Overview – to analyze the sources of conversions on the website Lead & Customer Acquisition Reports – to check the details of the Generated Leads, Acquired Customers and Generated Sales Volume in terms of associated Growth Funnels, Persona(s), Product(s), Landing Pages, Sources, Campaigns, Countries, Lead Status, and Lead Quality Growth Funnel Reports – to check and compare the performance of growth funnels according to positioning, the landing page, source, and country.CONTINUOUS LEARNING AND PRACTICING THROUGH THE GROWTH MARKETING HUB
Your learning experience will continue after the workshop through the Growth Marketing Hub All participants get 1-year access to the Growth Marketing Hub. A platform for learning how to execute Growth and Digital Marketing via Embedded Growth Tactics, Guides & Templates, How-to Videos, Exclusive Resources, and Industry Insights & Tools. We will help you set up your Growth Marketing Platform during the in-class workshop.
Why NBT Academy?
A Growth-Focused
Digital Marketing Academy
2000+
Participants since 2015
Cooperated w/ 50+
Brands & Accelerators & Universities
Our Partners
References
Latest Courses & Workshops & Keynotes
Global Marketing Keynote - Webrazzi E-Commerce 2019 (Turkish)
B2B Growth Marketing Webinar (Turkish)
Content Marketing Keynote at Webrazzi Digital 2018 (Turkish)
What Our Alumni and Partners Say About Us
I had a chance to attend a digital marketing course from by NBT Academy in Turkey, where we discussed & explored the strategy in the age of disruptive digital. It was an inspiring course that explained how to turn the digital threats into opportunities and it gave me a fresh perspective on how to lead a consumer journey within complex personas and put them all in structured funnel to create competitive advantage and as well as to drive business. That disruptive digital thinking is helped me a lot not only to achieve business goals but also took my journey to the next level to manage Gulf Region's digital marketing for mobile business. Thanks NBT!
At tesa, we always believe in new developments in various fields and keep our team members up to date with a wide range of workshops, in order to stay ahead of the competition. NBT Academy's Contemporary Approaches in Digital Marketing workshop enlightened us in regards to the importance of digital marketing for sustainable growth. Presentation was very clear with explanatory examples and content.
The course with NBT Academy has layed out the often missed out basics in growth and digital marketing, before going into details and specific channels. It helped us to understand how to apply growth and digital marketing to different types of scenarios, businesses and clients which made the discussion about specific channels much clearer. You could see the audience quickly grasping and using the knowledge from previous slides during the tasks and presentations.
We have been working with NBT on the Business Growth Programme for over two years and have thoroughly enjoyed engaging with NBT team. They are extremely professional and enthusiastic and have consistently gone above and beyond to support our programme and clients. NBT Digital created a bespoke offer to engage our portfolio and has delivered a variety of engaging and informative workshops and mentoring sessions for the businesses and founders on our programme, all of which have received brilliant feedback. We look forward to working with the team moving forward and growing our Partnership.
NBT has been very supportive to us with its growth and digital marketing workshops for our ScaleUp Program, where we accept 25 initiatives in each cohort and provide mentorship sessions for both the founders and unit managers for 6 months. NBT provided our tech initiatives which began to face the challenges of scaling with various Growth and Digital Marketing training and mentorship sessions. The NBT team was very successful in conveying that marketing is an important engine for growing startups with concrete examples and content. Many thanks to Eren and his team for supporting us in this program!
We had the opportunity to work together with NBT for 7 cohorts. NBT integrates the global rules of marketing into the strategies of companies who are aiming to grow in global markets by creating scalable products. NBT seminars and workshops show the big picture to the initiatives and show the tips of systematically producing qualified content to global customers as well as generating leads through a data-driven approach. NBT is a company that should be consulted when building a growth strategy- at every step of becoming a global brand. With the support of NBT, we were able to plan the strategies of our 56 companies before entering the US market.
Previous
Next
Our Trainers and Mentors
Dr. Eren Kocyigit
Founder of NBT
Eren is a marketing lecturer at several universities such as Middlesex University, University of Birmingham, Istanbul Technical University, and Istanbul Bilgi University. He is also a Mentor / Keynote Speaker / Lecturer at several institutions such as London & Partners, Endeavour, Startupbootcamp, Founder Institute, Innogate, Kworks, and SuCool.
Cigdem Cetinbas
Managing Director at NBT
Çigdem is a digital marketing executive, experienced in startup/scaleup marketing strategy building and implementation. She has expertise in VAS Management, Product Management, and Operations Management in the telecommunication sector. She is also a lecturer and mentor at several institutions such as INNOGATE, SUCooL, and KADIGER.
Asena Atilla Saunders
Content Marketing Director at NBT
Asena is a marketing director with 17 years of experience in digital marketing, business development, and copywriting in various sectors. She also has expertise in developing and executing content marketing strategies on behalf of global brands. She is a Content Marketing mentor and a lecturer at several accelerators such as London & Partners and UK Basecamp.
Fatih Alper Ozen
Performance Marketing Director at NBT
Fatih is a digital marketer and expert in performance marketing, strategy building, and executing. He is also experienced in mobile marketing, search engine optimization, and paid media management. He is a mentor and a lecturer at several institutions such as INNOGATE and SUCooL.
Ezgi Ada
Growth Marketing Consultant at NBT
BS International Relations, MA Marketing Communication After occupying the role of assistant regional manager at Yapı Kredi, managing relations between banks from four continents. At NBT, she gets to formulate growth marketing strategies to take visionary tech companies and FinTechs to the global stage, helping them to find the next big thing. She is also a lecturer and mentor at several institutions such as INNOGATE and Endeavour.
Taylan Kaymakcı
Growth Marketing Director at NBT
After working for both local and global companies in a marketing capacity in the sectors of retail, engineering, and finance, he began working in marketing consultancy and rule marketing strategies at NBT, where he consults start-ups & scale-ups. He is also a lecturer and mentor at INNOGATE.
Baris Erkol
Design Director at NBT
Baris is providing UX & UI consultancy and design services to local and global brands, advertising agencies, start-up and scale-up companies in various sectors, and managed the design teams in those institutions. The projects he actively participated in have won important Awards such as Webby, Kristal Elma and Altın Örümcek. He continues to provide consultancy and UX / UI Design services to the digital products and services of the companies who are on their way to digital transformation.
Furkan Cevizci
Senior Performance Marketing Specialist at NBT
After graduating from Marmara University, Department of Economics, Furkan started his career in 2016 in the digital marketing industry. He is specialised in performance marketing and works in the areas of running & optimizing brands' digital advertising campaigns, building & managing search engine optimization strategies, and website management.
Burcin Genc
Content Marketing Manager at NBT
Burcin started her career in a strategic consulting firm while she was in college. After graduating from Advertising, she specialised in both Strategy and Copywriting (ATL, BTL, Digital) areas by working in global advertising agencies. With more than 10 years of experience in creative agencies, now she supports brands on building strong digital assets as a Content Marketing Manager in NBT.
Yagmur Nur Dolek
Senior Growth Marketing Specialist at NBT
Yagmur started her career in the digital marketing field while she was studying at the university. After her graduation, she gained experience in the manufacturing and the banking sectors and developed herself in different fields. Later in her career, she noticed the challenges and opportunities of the rapidly-changing global and unpredictable business world and decided to continue her business career in the digital sector. By gaining experience in all areas from performance marketing to strategic management, today she helps companies grow in line with their business goals.
CONTACT US
Drop us an email at info@nbtdigital.com or leave your details to get further information about our growth and digital marketing courses and training
Our Offices
NBT Istanbul Office
Suadiye Mahallesi Bagdat Cad. NO:467 D:4
Kadiköy, Istanbul, Turkey
Kadiköy, Istanbul, Turkey
NBT LONDON Office
Foundry Building
2 Smiths Square
77 Fulham Palace Road
London W6 8AF
London W6 8AF
The Growth
Marketing Bootcamp
Marketing Bootcamp
Learning How to Execute Growth and Digital Marketing via our Tool and Proven Methodology Based ‘Hands-on’ Approach.
Join one of our Growth Marketing Bootcamp cohorts and learn how to execute Growth and Digital Marketing through our in-class workshop and Growth Marketing Hub platform.
Join one of our Growth Marketing Bootcamp cohorts and learn how to execute Growth and Digital Marketing through our in-class workshop and Growth Marketing Hub platform.
Share on facebook
Share on twitter
Share on linkedin
Share on whatsapp
Share on email
Who Is This Bootcamp For?
Startup - Scaleup Founders and Team Members
Startup - Scaleup Founders and Team Members
Marketing & Product & Sales Teams of Enterprise Brands
Agencies
What the Growth Marketing Bootcamp Experience Looks Like
In-Class Workshop through Growth Marketing Hub (8 Hours)
Learning How to Execute Growth and Digital Marketing via our Tool and Proven Methodology Based ‘Hands-on’ Approach. Join one of our Growth Marketing Bootcamp cohorts and learn how to execute Growth and Digital Marketing through our in-class workshop and Growth Marketing Hub platform.1- Growth Strategy Creation:
In this part of the workshop, we cover the following topics: How to Execute a Growth Marketing Checkup, including: – An Internal Checkup – Competitive Research Methods – Customer Research Methods How to Create a Growth Marketing Strategy, including: – Persona Creation – Brand Positioning and Value Proposition Development – Growth Funnel Architecture Creation – Goal Setting w/ Essential Growth Metrics2- Growth-Driven Marketing Plan Creation
In this part of the workshop, we show you how to build the following growth-driven marketing plans through the Growth Marketing Hub platform: Website/App Engagement Plans Content Marketing Plans Email Marketing Plans Social Media Plans Paid Media – PPC Plans Earned Media Plans While creating Growth-Driven Marketing Plans, you can also use proven and recommended Growth Tactics that are embedded in the Growth Marketing Hub in 4 growth areas: Reach/Attract – Tactics for brand building, creating brand awareness and reputation. The main goal of these tactics is converting strangers into visitors. Engage/Convert – Tactics for lead generation (if you generate leads through marketing efforts. The main goal of these tactics is converting visitors into leads. If you generate revenue via online sales then recommended tactics will cover customer/revenue generation tactics with the aim of converting visitors into customers. Nurture/Close – Tactics for lead nurturing and customer generation activities with the aim of converting leads into customers. Retain/Grow – Tactics for keeping existing customers, expanding revenue through existing customers, and converting customers into promoters.3- Growth Marketing Monitoring
In this part of the workshop, we show you how you can monitor growth through the following reports: Traffic Overview Metrics – in order to analyze the sources of website visitors Social Media Metrics – to analyze social media reach and engagement metrics on social media platforms Google Organic Search Metrics – to analyze impression and traffic metrics per each keyword and landing page SEO Audit and Keyword Reports – the website’s audit report and keyword rankings among competitors Paid Media Metrics – to analyze impression, click, and conversion metrics regarding paid campaigns Email Marketing Metrics – to analyze key metrics of email marketing campaigns Conversion Overview – to analyze the sources of conversions on the website Lead & Customer Acquisition Reports – to check the details of the Generated Leads, Acquired Customers and Generated Sales Volume in terms of associated Growth Funnels, Persona(s), Product(s), Landing Pages, Sources, Campaigns, Countries, Lead Status, and Lead Quality Growth Funnel Reports – to check and compare the performance of growth funnels according to positioning, the landing page, source, and country.CONTINUOUS LEARNING AND PRACTICING THROUGH THE GROWTH MARKETING HUB
Your learning experience will continue after the workshop through the Growth Marketing Hub All participants get 1-year access to the Growth Marketing Hub. A platform for learning how to execute Growth and Digital Marketing via Embedded Growth Tactics, Guides & Templates, How-to Videos, Exclusive Resources, and Industry Insights & Tools. We will help you set up your Growth Marketing Platform during the in-class workshop.
Our Partners
References
Latest Courses & Workshops & Keynotes
Global Marketing Keynote - Webrazzi E-Commerce 2019 (Turkish)
B2B Growth Marketing Webinar (Turkish)
Content Marketing Keynote at Webrazzi Digital 2018 (Turkish)
What Our Alumni and Partners Say About Us
I had a chance to attend a digital marketing course from by NBT Academy in Turkey, where we discussed & explored the strategy in the age of disruptive digital. It was an inspiring course that explained how to turn the digital threats into opportunities and it gave me a fresh perspective on how to lead a consumer journey within complex personas and put them all in structured funnel to create competitive advantage and as well as to drive business. That disruptive digital thinking is helped me a lot not only to achieve business goals but also took my journey to the next level to manage Gulf Region's digital marketing for mobile business. Thanks NBT!
At tesa, we always believe in new developments in various fields and keep our team members up to date with a wide range of workshops, in order to stay ahead of the competition. NBT Academy's Contemporary Approaches in Digital Marketing workshop enlightened us in regards to the importance of digital marketing for sustainable growth. Presentation was very clear with explanatory examples and content.
The course with NBT Academy has layed out the often missed out basics in growth and digital marketing, before going into details and specific channels. It helped us to understand how to apply growth and digital marketing to different types of scenarios, businesses and clients which made the discussion about specific channels much clearer. You could see the audience quickly grasping and using the knowledge from previous slides during the tasks and presentations.
We have been working with NBT Digital on the Business Growth Programme for over two years and have thoroughly enjoyed engaging with Eren and the team. They are extremely professional and enthusiastic and have consistently gone above and beyond to support our programme and clients. NBT Digital created a bespoke offer to engage our SME portfolio and has delivered a variety of engaging and informative workshops and mentoring sessions for the businesses and founders on our programme, all of which have received brilliant feedback. We look forward to working with the team moving forward and growing our Partnership.
NBT has been very supportive to us with its growth marketing workshops for our ScaleUp Program, where we accept 25 initiatives in each cohort and provide mentorship sessions for both the founders and unit managers for 6 months. NBT provided our tech initiatives -which began to face the challenges of scaling- with various Growth Marketing training and mentorship sessions. The NBT team was very successful in conveying that marketing is an important engine for growing startups with concrete examples and content. Many thanks to Eren and his team for supporting us in this program!
We had the opportunity to work together with NBT for 7 cohorts. NBT integrates the global rules of marketing into the strategies of companies who are aiming to grow in global markets by creating scalable products. NBT seminars and workshops show the big picture to the initiatives and show the tips of systematically producing qualified content to global customers as well as generating leads through a data-driven approach. NBT is a company that should be consulted when building a growth strategy- at every step of becoming a global brand. With the support of NBT, we were able to plan the strategies of our 56 companies before entering the US market.
Previous
Next
Our Trainers and Mentors
Eren is a marketing lecturer at several universities such as Middlesex University, University of Birmingham, Istanbul Technical University, and Istanbul Bilgi University.
He is also a Mentor / Keynote Speaker / Lecturer at several institutions such as London & Partners, Endeavour, Startupbootcamp, Founder Institute, Innogate, Kworks, and SuCool.
Dr. Eren Kocyigit Founder of NBT
Çiğdem is a digital marketing executive, experienced in startup/scaleup marketing strategy building and implementation. She has expertise in VAS Management, Product Management, and Operations Management in the telecommunication sector.
She is also a lecturer and mentor at several institutions such as INNOGATE, SUCooL, and KADIGER.
Cigdem CetinbasManaging Director at NBT
Asena is a marketing director with 17 years of experience in digital marketing, business development, and copywriting in various sectors. She also has expertise in developing and executing content marketing strategies on behalf of global brands.
She is a Content Marketing mentor and a lecturer at several accelerators such as London & Partners and UK Basecamp.
Asena Atilla SaundersContent Marketing Director at NBT She is a Content Marketing mentor and a lecturer at several accelerators such as London & Partners and UK Basecamp.
Fatih is a digital marketer and expert in performance marketing, strategy building, and executing. He is also experienced in mobile marketing, search engine optimization, and paid media management.
He is a mentor and a lecturer at several institutions such as INNOGATE and SUCooL.
Fatih Alper OzenPerformance Marketing Director at NBT He is a mentor and a lecturer at several institutions such as INNOGATE and SUCooL.
BS International Relations, MA Marketing Communication
After occupying the role of assistant regional manager at Yapı Kredi, managing relations between banks from four continents. At NBT, she gets to formulate growth marketing strategies to take visionary tech companies and FinTechs to the global stage, helping them to find the next big thing.
She is also a lecturer and mentor at several institutions such as INNOGATE and Endeavour.
Ezgi AdaGrowth Marketing Consultant at NBT She is also a lecturer and mentor at several institutions such as INNOGATE and Endeavour.
After working for both local and global companies in a marketing capacity in the sectors of retail, engineering, and finance, he began working in marketing consultancy and rule marketing strategies at NBT, where he consults start-ups & scale-ups.
He is also a lecturer and mentor at INNOGATE.
Taylan Kaymakcı Growth Marketing Director at NBT He is also a lecturer and mentor at INNOGATE.
Baris is providing UX & UI consultancy and design services to local and global brands, advertising agencies, start-up and scale-up companies in various sectors, and managed the design teams in those institutions. The projects he actively participated in have won important Awards such as Webby, Kristal Elma and Altın Örümcek. He continues to provide consultancy and UX / UI Design services to the digital products and services of the companies who are on their way to digital transformation.
Baris ErkolDesign Director at NBT
After graduating from Marmara University, Department of Economics, Furkan started his career in 2016 in the digital marketing industry. He is specialised in performance marketing and works in the areas of running & optimizing brands' digital advertising campaigns, building & managing search engine optimization strategies, and website management.
Furkan CevizciSenior Performance Marketing Specialist at NBT
Burcin started her career in a strategic consulting firm while she was in college. After graduating from Advertising, she specialised in both Strategy and Copywriting (ATL, BTL, Digital) areas by working in global advertising agencies. With more than 10 years of experience in creative agencies, now she supports brands on building strong digital assets as a Content Marketing Manager in NBT.
Burcin GencContent Marketing Manager at NBT
Yagmur started her career in the digital marketing field while she was studying at the university. After her graduation, she gained experience in the manufacturing and the banking sectors and developed herself in different fields. Later in her career, she noticed the challenges and opportunities of the rapidly-changing global and unpredictable business world and decided to continue her business career in the digital sector. By gaining experience in all areas from performance marketing to strategic management, today she helps companies grow in line with their business goals.
Yagmur Nur DolekSenior Growth Marketing Specialist at NBT
Previous
Next
Our Offices
NBT Istanbul Office
Suadiye Mahallesi Bagdat
Cad. NO:467 D:4 Kadikoy,
Istanbul, Turkey
NBT LONDON Office
Foundry Building
2 Smiths Square
77 Fulham Palace Road
London W6 8AF