The Growth Marketing Bootcamp

Learning How to Execute Growth and Digital Marketing via our Tool and Proven Methodology Based ‘Hands-on’ Approach.

Join one of our Growth Marketing Bootcamp cohorts and learn how to execute Growth and Digital Marketing through our in-class workshop and Growth Marketing Hub platform.
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Who Is This Bootcamp For?

Startup - Scaleup Founders
and Team Members

Accelerator & VC Teams,
Cohorts and Alumni

Marketing & Product & Sales
Teams of Enterprise Brands

Agencies
What the Growth Marketing Bootcamp Experience Looks Like

In-Class Workshop through Growth Marketing Hub (8 Hours)

Learning How to Execute Growth and Digital Marketing via our Tool and Proven Methodology Based ‘Hands-on’ Approach. Join one of our Growth Marketing Bootcamp cohorts and learn how to execute Growth and Digital Marketing through our in-class workshop and Growth Marketing Hub platform.

1- Growth Strategy Creation:

In this part of the workshop, we cover the following topics: How to Execute a Growth Marketing Checkup, including: – An Internal Checkup – Competitive Research Methods – Customer Research Methods How to Create a Growth Marketing Strategy, including: – Persona Creation – Brand Positioning and Value Proposition Development – Growth Funnel Architecture Creation – Goal Setting w/ Essential Growth Metrics

2- Growth-Driven Marketing Plan Creation

In this part of the workshop, we show you how to build the following growth-driven marketing plans through the Growth Marketing Hub platform: Website/App Engagement Plans Content Marketing Plans Email Marketing Plans Social Media Plans Paid Media – PPC Plans Earned Media Plans While creating Growth-Driven Marketing Plans, you can also use proven and recommended Growth Tactics that are embedded in the Growth Marketing Hub in 4 growth areas: Reach/Attract – Tactics for brand building, creating brand awareness and reputation. The main goal of these tactics is converting strangers into visitors. Engage/Convert – Tactics for lead generation (if you generate leads through marketing efforts. The main goal of these tactics is converting visitors into leads. If you generate revenue via online sales then recommended tactics will cover customer/revenue generation tactics with the aim of converting visitors into customers. Nurture/Close – Tactics for lead nurturing and customer generation activities with the aim of converting leads into customers. Retain/Grow – Tactics for keeping existing customers, expanding revenue through existing customers, and converting customers into promoters.

3- Growth Marketing Monitoring

In this part of the workshop, we show you how you can monitor growth through the following reports: Traffic Overview Metrics – in order to analyze the sources of website visitors Social Media Metrics – to analyze social media reach and engagement metrics on social media platforms Google Organic Search Metrics – to analyze impression and traffic metrics per each keyword and landing page SEO Audit and Keyword Reports – the website’s audit report and keyword rankings among competitors Paid Media Metrics – to analyze impression, click, and conversion metrics regarding paid campaigns Email Marketing Metrics – to analyze key metrics of email marketing campaigns Conversion Overview – to analyze the sources of conversions on the website Lead & Customer Acquisition Reports – to check the details of the Generated Leads, Acquired Customers and Generated Sales Volume in terms of associated Growth Funnels, Persona(s), Product(s), Landing Pages, Sources, Campaigns, Countries, Lead Status, and Lead Quality Growth Funnel Reports – to check and compare the performance of growth funnels according to positioning, the landing page, source, and country.

CONTINUOUS LEARNING AND PRACTICING THROUGH THE GROWTH MARKETING HUB

Your learning experience will continue after the workshop through the Growth Marketing Hub All participants get 1-year access to the Growth Marketing Hub. A platform for learning how to execute Growth and Digital Marketing via Embedded Growth Tactics, Guides & Templates, How-to Videos, Exclusive Resources, and Industry Insights & Tools. We will help you set up your Growth Marketing Platform during the in-class workshop. Digital Marketing Course
Why NBT Academy?
A Growth-Focused
Digital Marketing Academy
2000+
Participants since 2015
Cooperated w/ 50+
Brands & Accelerators & Universities
Our Partners
References
What Our Alumni and Partners Say About Us
Our Trainers and Mentors

Dr. Eren Kocyigit
Founder of NBT

Eren is a marketing lecturer at several universities such as Middlesex University, University of Birmingham, Istanbul Technical University, and Istanbul Bilgi University. He is also a Mentor / Keynote Speaker / Lecturer at several institutions such as London & Partners, Endeavour, Startupbootcamp, Founder Institute, Innogate, Kworks, and SuCool.

Cigdem Cetinbas
Managing Director at NBT

Çigdem is a digital marketing executive, experienced in startup/scaleup marketing strategy building and implementation. She has expertise in VAS Management, Product Management, and Operations Management in the telecommunication sector. She is also a lecturer and mentor at several institutions such as INNOGATE, SUCooL, and KADIGER.

Asena Atilla Saunders
Content Marketing Director at NBT

Asena is a marketing director with 17 years of experience in digital marketing, business development, and copywriting in various sectors. She also has expertise in developing and executing content marketing strategies on behalf of global brands. She is a Content Marketing mentor and a lecturer at several accelerators such as London & Partners and UK Basecamp.

Fatih Alper Ozen
Performance Marketing Director at NBT

Fatih is a digital marketer and expert in performance marketing, strategy building, and executing. He is also experienced in mobile marketing, search engine optimization, and paid media management. He is a mentor and a lecturer at several institutions such as INNOGATE and SUCooL.

Ezgi Ada
Growth Marketing Consultant at NBT

BS International Relations, MA Marketing Communication After occupying the role of assistant regional manager at Yapı Kredi, managing relations between banks from four continents. At NBT, she gets to formulate growth marketing strategies to take visionary tech companies and FinTechs to the global stage, helping them to find the next big thing. She is also a lecturer and mentor at several institutions such as INNOGATE and Endeavour.

Taylan Kaymakcı
Growth Marketing Director at NBT

After working for both local and global companies in a marketing capacity in the sectors of retail, engineering, and finance, he began working in marketing consultancy and rule marketing strategies at NBT, where he consults start-ups & scale-ups. He is also a lecturer and mentor at INNOGATE.

Baris Erkol
Design Director at NBT

Baris is providing UX & UI consultancy and design services to local and global brands, advertising agencies, start-up and scale-up companies in various sectors, and managed the design teams in those institutions. The projects he actively participated in have won important Awards such as Webby, Kristal Elma and Altın Örümcek. He continues to provide consultancy and UX / UI Design services to the digital products and services of the companies who are on their way to digital transformation.

Furkan Cevizci
Senior Performance Marketing Specialist at NBT

After graduating from Marmara University, Department of Economics, Furkan started his career in 2016 in the digital marketing industry. He is specialised in performance marketing and works in the areas of running & optimizing brands' digital advertising campaigns, building & managing search engine optimization strategies, and website management.

Burcin Genc
Content Marketing Manager at NBT

Burcin started her career in a strategic consulting firm while she was in college. After graduating from Advertising, she specialised in both Strategy and Copywriting (ATL, BTL, Digital) areas by working in global advertising agencies. With more than 10 years of experience in creative agencies, now she supports brands on building strong digital assets as a Content Marketing Manager in NBT.

Yagmur Nur Dolek
Senior Growth Marketing Specialist at NBT

Yagmur started her career in the digital marketing field while she was studying at the university. After her graduation, she gained experience in the manufacturing and the banking sectors and developed herself in different fields. Later in her career, she noticed the challenges and opportunities of the rapidly-changing global and unpredictable business world and decided to continue her business career in the digital sector. By gaining experience in all areas from performance marketing to strategic management, today she helps companies grow in line with their business goals.

CONTACT US
Drop us an email at info@nbtdigital.com or leave your details to get further information about our growth and digital marketing courses and training

Our Offices
NBT Istanbul Office
Suadiye Mahallesi Bagdat Cad. NO:467 D:4
Kadiköy, Istanbul, Turkey
NBT LONDON Office
Foundry Building 2 Smiths Square 77 Fulham Palace Road
London W6 8AF
The Growth
Marketing Bootcamp
Learning How to Execute Growth and Digital Marketing via our Tool and Proven Methodology Based ‘Hands-on’ Approach.

Join one of our Growth Marketing Bootcamp cohorts and learn how to execute Growth and Digital Marketing through our in-class workshop and Growth Marketing Hub platform.
Share on facebook
Share on twitter
Share on linkedin
Share on whatsapp
Share on email
Who Is This Bootcamp For?
Startup - Scaleup Founders and Team Members
Startup - Scaleup Founders and Team Members
Marketing & Product & Sales Teams of Enterprise Brands
Agencies
What the Growth Marketing Bootcamp Experience Looks Like

In-Class Workshop through Growth Marketing Hub (8 Hours)​

Learning How to Execute Growth and Digital Marketing via our Tool and Proven Methodology Based ‘Hands-on’ Approach. Join one of our Growth Marketing Bootcamp cohorts and learn how to execute Growth and Digital Marketing through our in-class workshop and Growth Marketing Hub platform.

1- Growth Strategy Creation:

In this part of the workshop, we cover the following topics: How to Execute a Growth Marketing Checkup, including: – An Internal Checkup – Competitive Research Methods – Customer Research Methods How to Create a Growth Marketing Strategy, including: – Persona Creation – Brand Positioning and Value Proposition Development – Growth Funnel Architecture Creation – Goal Setting w/ Essential Growth Metrics

2- Growth-Driven Marketing Plan Creation

In this part of the workshop, we show you how to build the following growth-driven marketing plans through the Growth Marketing Hub platform: Website/App Engagement Plans Content Marketing Plans Email Marketing Plans Social Media Plans Paid Media – PPC Plans Earned Media Plans While creating Growth-Driven Marketing Plans, you can also use proven and recommended Growth Tactics that are embedded in the Growth Marketing Hub in 4 growth areas: Reach/Attract – Tactics for brand building, creating brand awareness and reputation. The main goal of these tactics is converting strangers into visitors. Engage/Convert – Tactics for lead generation (if you generate leads through marketing efforts. The main goal of these tactics is converting visitors into leads. If you generate revenue via online sales then recommended tactics will cover customer/revenue generation tactics with the aim of converting visitors into customers. Nurture/Close – Tactics for lead nurturing and customer generation activities with the aim of converting leads into customers. Retain/Grow – Tactics for keeping existing customers, expanding revenue through existing customers, and converting customers into promoters.

3- Growth Marketing Monitoring

In this part of the workshop, we show you how you can monitor growth through the following reports: Traffic Overview Metrics – in order to analyze the sources of website visitors Social Media Metrics – to analyze social media reach and engagement metrics on social media platforms Google Organic Search Metrics – to analyze impression and traffic metrics per each keyword and landing page SEO Audit and Keyword Reports – the website’s audit report and keyword rankings among competitors Paid Media Metrics – to analyze impression, click, and conversion metrics regarding paid campaigns Email Marketing Metrics – to analyze key metrics of email marketing campaigns Conversion Overview – to analyze the sources of conversions on the website Lead & Customer Acquisition Reports – to check the details of the Generated Leads, Acquired Customers and Generated Sales Volume in terms of associated Growth Funnels, Persona(s), Product(s), Landing Pages, Sources, Campaigns, Countries, Lead Status, and Lead Quality Growth Funnel Reports – to check and compare the performance of growth funnels according to positioning, the landing page, source, and country.

CONTINUOUS LEARNING AND PRACTICING THROUGH THE GROWTH MARKETING HUB

Your learning experience will continue after the workshop through the Growth Marketing Hub All participants get 1-year access to the Growth Marketing Hub. A platform for learning how to execute Growth and Digital Marketing via Embedded Growth Tactics, Guides & Templates, How-to Videos, Exclusive Resources, and Industry Insights & Tools. We will help you set up your Growth Marketing Platform during the in-class workshop. Digital Marketing Course
Why NBT Academy?
A Growth-Focused Marketing Academy
Why NBT Academy?
2000+ Participants since 2015
Why NBT Academy?
Cooperated w/ 50+ Brands & Accelerators & Universities
Our Partners
References
Global Marketing Keynote - Webrazzi E-Commerce 2019 (Turkish)
B2B Growth Marketing Webinar (Turkish)
Content Marketing Keynote at Webrazzi Digital 2018 (Turkish)
What Our Alumni and Partners Say About Us
Our Trainers and Mentors
Our Offices
NBT Istanbul Office
Suadiye Mahallesi Bagdat Cad. NO:467 D:4 Kadikoy, Istanbul, Turkey
NBT LONDON Office
Foundry Building 2 Smiths Square 77 Fulham Palace Road London W6 8AF