NBT Growth Marketer Program
Learn to Build Growth as a Connected System
An always-on, project-based program for professionals, marketers and founders who want to connect growth strategy with practical marketing and sales application.
Apply NBT's growth methodology to your organisation, business, idea or an approved case project. Progress through defined stages, receive personalised feedback and build a complete Growth Strategy, GTM Plan and Applied Growth Portfolio.
Participants who complete the required work and meet the assessment standard earn the NBT Certified Growth Marketer credential.
Always-On Entry
Apply and start throughout the year
Typically 16 Weeks
Complete the program within an agreed 12 to 20-week window
6 to 8 Hours per Week
Combine guided learning, project work and personalised feedback
Project-Based
Turn learning into practical growth assets and activities
Trusted by Leading Organizations
Since 2015, thousands of startups, enterprises, accelerators, VCs, government institutions, and universities worldwide have trusted NBT to deliver growth, innovation, and ecosystem programs.
From Growth Strategy to Applied Growth Work
Growth marketing is not a collection of disconnected channels.
The NBT Growth Marketer Program helps you understand how customer research, positioning, funnels, websites, content, search, paid media, lifecycle marketing, sales enablement and experimentation work together within one growth system.
You will learn the complete system, then apply the areas most relevant to your project, audience, market and available resources.
What You Will Build
Growth Strategy
Define your goals, audiences, market context, positioning, customer journey and growth priorities.
GTM Plan
Turn your strategy into a practical plan covering channels, tactics, activities, measurement and next actions.
Applied Growth Portfolio
Create selected landing pages, content assets, search plans, campaign concepts, lifecycle communications or sales enablement materials relevant to your project.
Evidence and Learning
Apply selected growth work, collect available evidence and determine what should be improved, continued or stopped.
Who the Program Is For
The NBT Growth Marketer Program is designed for:
- Marketing professionals who want to move beyond individual channels
- Marketing specialists who want to understand the wider growth system
- Professionals moving into growth marketing responsibilities
- Founders and operators responsible for customer acquisition or go-to-market
- Sales, product and customer professionals who want to work more effectively with marketing
- Freelancers and consultants who want to strengthen their strategic and applied capabilities
- Career starters who are ready to build a substantial applied project
You do not need to be an expert in every marketing channel. You must be prepared to work consistently, apply what you learn and complete the required project work.
One Program, Applied to Your Context
Every participant follows the same program stages and assessment standards.
The project itself can be based on:
- Your current organisation
- Your own business or startup
- A new business idea
- A client project where appropriate permission is available
- An approved case project provided or accepted by NBT
The tactics you apply will reflect the needs of your selected project. Not every business needs the same channels, assets or activities.
How the Program Works
Start with the Right Growth Project
NBT reviews your background, goals and proposed project.
Once accepted, you agree your project scope, start date and completion deadline with NBT.
Application → Project Definition → Agreed Start Date → Program Begins
Understand What Should Drive Growth
Build the customer, market and strategic foundations behind your project.
You will cover:
- Growth goals
- Growth Marketing Check-Up
- Market and competitor research
- Audience and persona development
- Customer needs and motivations
- Value proposition
- Positioning and messaging
- Customer journey
- Funnel structure
- KPIs and measurement priorities
Connect Strategy with Channels and Assets
Develop a practical understanding of the principal marketing and sales areas that can support a connected growth system.
Website and Landing Page Creation
Understand how websites and landing pages support acquisition and conversion.
Applied work can include page structure, messaging, calls to action, conversion journeys, tracking requirements and the creation or improvement of a selected page.
SEO and GEO
Learn how people and AI-powered discovery systems find, understand and recommend content.
Applied work can include search research, topic selection, content structure, on-page optimisation and an SEO and GEO content brief.
Content and Social Media
Connect content decisions to audiences, positioning and the customer journey.
Applied work can include content themes, channel selection, an editorial plan, distribution and selected content assets.
Paid Media Test and Learn
Learn how to design, prepare and evaluate a paid acquisition test.
Applied work can include campaign objectives, audiences, channel selection, creative concepts, messaging, budget assumptions and measurement. Running a live paid campaign depends on project suitability, platform access and an appropriate media budget.
Email and Lifecycle Marketing
Understand how leads and customers progress after initial acquisition.
Applied work can include lifecycle stages, lead-nurturing sequences, onboarding communication, retention activity, behavioural triggers and automation planning.
Sales Enablement and Account-Based Marketing
Connect growth marketing with sales activity in relevant B2B contexts.
Applied work can include ideal customer profiles, target-account criteria, buying committees, prospecting messages, sales collateral and lead-handover processes.
Turn Selected Growth Work into Evidence
Select the two or three areas most relevant to your project and take them further.
You will:
- Define a specific growth question
- Select the relevant tactics
- Prepare the required assets
- Establish the measurement approach
- Implement or launch the work where practical
- Collect available evidence
- Document findings and limitations
- Recommend what should happen next
You are assessed on the quality of your decisions, application and learning. Certification does not depend on producing a positive commercial result.
Present Your Complete Growth System
Bring the previous stages together into a final Growth Strategy and GTM Plan.
Your final work should demonstrate:
- Customer and market understanding
- Clear positioning and messaging
- A connected customer journey and funnel
- Appropriate channel and tactic selection
- Practical growth assets
- A credible measurement approach
- Evidence from selected application
- Clear priorities for what should happen next
You will present your final project to NBT Partners and respond to questions about your research, decisions, execution and learning.
How You Progress
The program does not follow a shared cohort calendar.
Applications are reviewed year-round. Once accepted, you agree your individual start date and completion deadline with NBT.
You progress by completing the work required at each stage. Feedback and progression reviews help you identify what is ready, what needs further development and what should happen next.
Always-on does not mean open-ended. Participants are expected to remain engaged and complete the program within their agreed dates.
Engagement and Support
Individual Onboarding
Define your project, starting point, program dates and intended outcome with NBT.
Guided Stage Learning
Access the relevant lessons, explanations and examples as each program stage becomes active.
Personalised Project Feedback
Receive feedback on key submissions and the reasoning behind your growth decisions.
Four Project Reviews
Review your progress at defined points across the program and prepare for the next stage.
Challenge-Based Office Hours
Access up to two specialist office hours for specific questions or challenges connected to your active project. Before an office hour, you will provide the relevant context, what you have already considered or attempted and the input you need.
Final Presentation to NBT Partners
Present and defend your completed Growth Strategy, GTM Plan and Applied Growth Portfolio.
Revision Opportunity
If your first submission does not meet the required standard, you will receive feedback and one opportunity to revise and resubmit your work.
Earn the NBT Certified Growth Marketer Credential
The credential is earned through completed work and demonstrated understanding, not attendance alone.
To earn the credential, you must:
- Complete every required program stage
- Submit the required project outputs
- Respond to feedback and complete required revisions
- Submit a complete Growth Strategy, GTM Plan and Applied Growth Portfolio
- Present your final project to NBT Partners
- Meet NBT's assessment standard
What NBT Assesses
Your work will be assessed across:
- Customer and market understanding
- Strategic coherence
- Positioning and messaging
- Funnel and customer journey logic
- Channel and tactic selection
- Quality of applied work
- Measurement and experimentation
- Evidence-based learning
- Communication of your decisions
The NBT Certified Growth Marketer credential is issued and assessed by NBT. It is not a university degree or regulated professional qualification.
What You Leave With
A Connected Understanding of Growth
Understand how strategic, marketing and sales decisions work together instead of treating channels as isolated activities.
A Complete Growth Strategy
Document the research, audiences, positioning, funnel and priorities behind your project.
A Practical GTM Plan
Define the channels, tactics, activities, resources and measurement approach needed to move forward.
An Applied Growth Portfolio
Demonstrate how you translated strategic decisions into practical growth assets, activities and tests.
An Earned NBT Credential
Show that you completed the required project work and met NBT's assessment standard.
Continue Your Journey Through the NBT Ecosystem
Graduation can be the beginning of a longer relationship with NBT. Depending on your goals, experience and future plans, you can stay connected to relevant opportunities across NBT programs and the wider startup ecosystem.
Apply to Fuel
If you are building or planning a startup, you can apply to Fuel, NBT's equity-free, always-on growth accelerator. Fuel helps selected startup teams turn Growth Goals into Growth Paths and execute focused, test-and-learn Growth Sprints.
Explore FuelExplore the Growth Navigator Program
Graduates with relevant professional or entrepreneurial experience may apply to support startups through NBT's Growth Navigator Program. Growth Navigators contribute through mentorship, office hours, workshops and relevant functional, sector or market expertise.
Explore the Growth Navigator ProgramStay Visible to the NBT Ecosystem
Graduates can choose to receive relevant roles, projects and collaboration opportunities shared by NBT, Fuel startups, program alumni and ecosystem partners. Opportunities depend on what participating organisations require and may include full-time roles, part-time roles, freelance projects or specialist collaborations.
Join the NBT Talent NetworkParticipation does not guarantee admission to another NBT program, mentorship opportunities, introductions, interviews or employment. Each opportunity is subject to its own requirements, selection process and availability.
What NBT Learners Say
Feedback from professionals who have developed and applied their growth capabilities through NBT learning programs.
"The program helped me build a growth mindset, I started to not just feel but see the difference from day one."
Bozoklar, A.
NBT Graduate
"Comprehensive, structured, and practical, the learning experience gave me a new perspective on digital strategy and innovation."
Şaplak, G.
NBT Graduate
"Being able to apply what I learned in real projects made this the most valuable learning experience I've had in my career."
Altın, K.
NBT Graduate
"The growth program helped me understand marketing through a new lens, structured, measurable, and scalable."
Fırat, K.
NBT Graduate
Frequently Asked Questions
Interested in Becoming an NBT Certified Growth Marketer?
Tell us about your background, goals and the type of project you would like to develop.