Digital Growth Readiness & Activation Sprint
Build the Foundations to Grow Beyond Your Existing Network
Build the messaging, sales assets and digital activity needed to reach and convert customers beyond referrals, relationships and offline sales.
The sprint combines website and search readiness with hands-on delivery across landing pages, sales materials, Google Search, LinkedIn and content.
Indicative timeline
12 weeks
Focus
One priority market, one core offer and one primary audience
Trusted by Leading Organizations
Since 2015, thousands of startups, enterprises, accelerators, VCs, government institutions, and universities worldwide have trusted NBT to deliver growth, innovation, and ecosystem programs.
What This Module Covers
Value Proposition & Messaging
Refine the offer’s value proposition for the priority audience, defining the messages that will guide digital campaigns, content and sales materials.
Website Conversion Readiness
Review the existing website for messaging, content and conversion gaps, with prioritised recommendations to help turn digital visits into enquiries.
Website SEO & Search Readiness
Assess how easily search engines can find and understand the website, identifying technical, content and authority gaps with prioritised recommendations to improve visibility.
Core Solution Landing Page
Create the structure, copy and design for one solution landing page with a clear conversion action, delivered as a launch-ready Lovable page or a design and content package for implementation.
Sales Deck
Develop or refine one sales deck of up to 15 slides, covering the narrative, copy and design needed to explain the offer to prospective customers.
Customer Case Study
Turn one relevant customer story into a written and designed case study, with key proof points adapted for the landing page and sales deck.
Google Search Campaigns
Launch and manage up to three Google Search campaigns targeting relevant commercial searches, including ad copy, tracking and initial optimisation.
LinkedIn Advertising
Launch and manage up to two LinkedIn campaigns to build visibility among the selected audience or target companies, including ad copy, static creative, tracking and initial optimisation.
LinkedIn Company-Page Content
Plan, write, design and publish eight LinkedIn posts across two activation months, introducing the offer and building a consistent company-page presence.
Search-Led Content Creation
Research and write three long-form content assets around priority topics, prepared for publishing and structured to support visibility across search engines and AI-driven search.
Digital Growth Review & Next-Step Roadmap
Review the completed foundations and early acquisition, engagement and conversion results in a final report and review session, identifying priorities for continued digital growth.
How the Sprint Works
Define the Digital Priorities
The sprint begins by clarifying the offer and audience through the Growth Paths input process. The proposition, website and search readiness are reviewed to identify what digital acquisition needs to succeed.
Prepare the Foundations
The landing page, sales deck, case study and content are developed around the agreed direction. Website and search recommendations are prioritised, and paid campaigns are prepared for launch.
Activate and Review
Google Search and LinkedIn advertising go live alongside company-page content. Campaigns are monitored and refined, with a final review bringing together readiness findings and early performance results to guide the next priorities.
What You’ll Have at the End
A clear proposition, prioritised website and search recommendations, completed sales and conversion assets, active paid campaigns, eight published LinkedIn posts and three publishing-ready content assets, supported by a roadmap for continued digital acquisition.
Related Growth Modules
Paid Media Management
Continue managing and optimising paid campaigns after the initial activation.
Explore ModuleSearch-Led Content Creation Sprint
Build on the initial content with a structured programme supporting search visibility and relevant audience demand.
Explore ModuleAccount-Based Marketing Sprint
Extend digital acquisition with targeted account research and coordinated prospecting.
Explore ModuleFrequently Asked Questions
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