Paid Media Management
Keep Your Paid Campaigns Focused, Managed and Improving
Reach relevant audiences through paid campaigns aligned with your offer, business priorities and available budget.
The engagement combines campaign direction with hands-on management, testing and optimisation across agreed Google Search, LinkedIn and Meta campaigns.
Engagement
Ongoing, with a minimum three-month commitment
Focus
One priority market, one core offer and one primary audience
Trusted by Leading Organizations
Since 2015, thousands of startups, enterprises, accelerators, VCs, government institutions, and universities worldwide have trusted NBT to deliver growth, innovation, and ecosystem programs.
What This Module Covers
Positioning & Campaign Direction
Define or refine the proposition, messaging and campaign direction around your business objective, offer and audience, clarifying the proof points, calls to action and role of each paid channel.
Google Search Management
Set up, restructure and manage up to four active Google Search campaigns, covering keywords, search terms, exclusions, ad copy, budgets, bidding, tracking checks and ongoing optimisation.
LinkedIn Advertising Management
Set up, restructure and manage up to two active LinkedIn campaigns, covering audience targeting, ad copy, static creative, budgets, bidding, tracking checks and ongoing optimisation.
Meta Testing & Remarketing
Set up, restructure and manage up to two active Meta campaigns for testing or remarketing, with audience targeting, ad copy, static creative and ongoing performance optimisation.
Monthly Performance Review
Review campaign performance, budget usage and completed optimisation actions across the managed channels, delivering a monthly report and prioritised actions for the following month.
How the Engagement Works
Set the Campaign Direction
The business objective, offer, audience and budget shape the positioning and channel priorities. Messaging, conversion destinations and campaign direction are agreed before setup or restructuring begins.
Launch, Manage and Test
The agreed campaigns are set up or refined, with tracking and configuration checked. Live activity is monitored and optimised through changes to targeting, copy, creative, bids and budget allocation.
Review and Refine
Monthly reporting brings together performance findings, budget usage and completed changes. These insights guide the next round of improvements and tests.
What You’ll Have in Place
An agreed paid-media direction, actively managed campaigns across the selected channels, and monthly reporting that connects performance findings with the next optimisation priorities.
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