For a couple of years now, the world of marketing has been dominated by Gen Zers with 8 second-attention spans pushing advertisers and marketers toward creating short, attractive, and fun viral ad campaigns and the rest of the world seemed to like it.
So it is not surprising that TikTok pulled ahead of Twitter, Linkedin, Facebook, and Instagram in recent years and secured its place as one of the most powerful advertising platforms for marketers.
In fact, Kantar Global Ad Equity Survey ranked TikTok as the number one platform in the market for the second time. This means that both marketers and consumers have strong confidence in TikTok marketing.
But what makes TikTok marketing so important? Why are TikTok ad campaigns all over the internet? What are the secrets of creating a viral ad on TikTok? If you need these questions to be answered, get ready to be inspired by the best TikTok ads of 2022! Buckle up, we are starting!
Before diving into the best TikTok ads of 2022 and get inspired by them, let’s break down the hows and whys of TikTok marketing.
Right now, TikTok has one billion active users in 154 countries. This means it is one of the most influential and popular social media platforms of all time, not just an addictive scrolling machine.
The importance of TikTok comes from the features of its platform. The social media platform offers a variety of easy-to-use features for advertisers to create authentic, likable, shareable, fun, and even viral TikTok video ads.
With its ad types, like branded hashtag challenges, infeed videos, and influencer marketing ads, it's all about going creative and experimental.
So as one of the fastest growing social media platforms, TikTok is an advertisement heaven for marketers.
To be more precise, let’s explain how TikTok marketing changed the way brands and companies advertise around the world with some interesting statistics. After the following part, you might feel an urge to check your business’s TikTok account. Don’t worry, it's normal.
Here are the most interesting TikTok marketing statistics every marketer needs to know:
Until now, we have learned what makes TikTok marketing special and why it is important for brands and marketers. Now, it is time to get inspired by the most influential and successful TikTok ads of 2022.
Seeing all these successful TikTok ads from the biggest companies might make you think that creating a viral TikTok ad is only for the big players. Well, that’s not true. To create a successful and viral TikTok ad for your company or brand, all you need is a phone, a TikTok account, and a creative TikTok marketing strategy.
Omballs is a new and quirky product from one of the best-known retailers, Marks and Spencer’s sub-food brand. Over the last years, Marks and Spencer entertained audiences with successful TikTok ad campaigns and Omballs Party is the most recent one.
For the Omballs campaign, the brand set its campaign objective as increasing reach and creating a fun video to keep attention until the end of the TikTok video.
Over the first week, the Omballs Party ad received 17.2 likes, 606 comments, and 176 shares. Creating a strategy that focused on attention span and using CTRs in the right moments brought this success to the brand.
Coconut Lane is a London-based fashion and lifestyle accessory eCommerce store producing trendy, must-have tech and lifestyle accessories for Millennials and Gen Zers. The brand recently launched its sub-brand, Cocogym, and preferred TikTok ads to increase brand awareness.
With the TikTok ad campaign, Coconut Lane focused on driving sales to Cocogym by targeting sportive Millennial and Gen Z followers.
The brand used behavioral targeting with TikTok In Feed Ads and promoted the campaign directly in users’ “For You” feed. The TikTok ad included a call to action directing users to Cocogym’s Shopify website.
Coconutgym’s TikTok ad received 595,00 impressions, 5,000 clicks, and 2,200 likes and became one of the most successful TikTok ad campaigns the brand had ever made.
Typically, BMW’s target audience includes middle-aged customers from upper-class social backgrounds with high incomes. However, the brand might have realised that promoting innovative vehicles to younger audiences is a need.
For the last couple of years, the brand has used TikTok Marketing as an essential part of its marketing strategy.
The company created a brand awareness campaign for its latest vehicle, BMW IX, and published a 25-second TikTok video ad to capture the attention of a younger audience. They intertwined GB athletes to show innovative features of the vehicle.
For this ad campaign, BMW used top view ads and TikTok in feed ads aiming to reach organic engagement and increased awareness. As a result, the TikTok ad became one of the best ads in 2022 by receiving 27 million impressions and a 16.08% click-through rate.
Nestle’s sub-brand Curiously Cinnamon, with its former name Cinnamon Grahams, aimed to raise brand awareness hugely with TikTok ads and created a screen-dominating Top View ad and engagement-boosting In Feed ad.
The brand published an 11-second fun TikTok video ad animated by two Curiously Cinnamon squares. The ad was short enough to make people smile and the brand easily recognizable
Until now, the Curiously Cinnamon TikTok has brought over 9.8 million views, 2.4 million clicks, and a 15.65% engagement rate.
Duolingo’s success on TikTok is one of the most inspiring TikTok campaigns ever. The brand was already using TikTok for how-to and reaction to trends videos. They realised that the most performing ads were always including the company mascot duo.
Duo's mascot became viral with its menacing behavior, Dua Lipa obsession, and ability to hop on trends quickly. Now, Duolingo's TikTok account has 4.7 million followers and reaches around 92.4 million likes.
Pepsi is one of the most active brands on TikTok. After completing the former TikTok ad campaign #PepsiChallenge, the brand decided to move on to the #ThatsWhatILike challenge to spread its message.
Pepsi used a branded hashtag challenge campaign to both get people talking about the brand and encourage them to unapologetically do what they enjoy.
Pepsi’s TikTok ads included interesting and fun scenes from silly videos that usually included Pepsi in some way. The results were not surprising–the TikTok ad campaign resulted in 13 billion views.
It is clear that Netflix uses all social media channels effectively. As one of the biggest streaming services in the world, Netflix creates social media ads specifically for its markets.
The brand aimed to promote the Tribes of Europe in Germany and created one of the best examples of special branded effects.
Netflix worked with 10 TikTok creators from Germany who used Netflix’s custom Branded Effect and the Tribes Challenge hashtag, in addition to TopView and feed ads. To put it shortly, it reached 1.5 billion video views.
Now you know everything about the best-performing TikTok ads in 2022. We hope that these ads and ad campaigns can inspire you to create the most authentic, fun, engaging, and creative TikTok ads for your brand and company. Don’t forget that all you need to do is think a bit strategically and have fun while doing it! Good luck!
