Top Email Marketing Tools
June 4, 2020
Today, email marketing is still one of the most powerful ways of communicating that works in conjunction with other marketing channels. Because, while using email marketing, you build your own audience to make greater engagement by using email marketing tools’ personalization and segmentation capabilities to create brand loyalty and impress your audience’s buying decisions. In fact, research by HubSpot shows that using personalized messages while creating campaigns provides almost 760% increase in revenue.

It is very important to continue communication after reaching and attracting the customer. Email marketing comes into play here, helping to engage, convert and retain potential customers. So MOFU – the middle of the funnel – and BOFU – the bottom of the funnel – are very valuable in their processes. So, before you take a look at the email marketing tools, make sure you have a strong foundation regarding email marketing. In order to build and execute an effective email marketing strategy, first you need to outline your goals according to many factors. Here’s our Email Marketing Planning Guide for you to have an understanding of how to create an email marketing plan, the main email types and some tactics for you to use in your email marketing activities. Moreover, here’s our tool for Email Marketing Planning for you to practice and exercise on how to create new plans and track them.

After understanding all fundamentals of email marketing, it’s the right time to choose an email marketing tool to start your email marketing strategy to grow your business. Also, if you think that your email marketing strategy seems not self-effective, you should first analyze the metrics and then evaluate the capabilities of the email marketing tool of the tool you use, which may fail to satisfy your business needs further on.

There are lots of email marketing tools with which you can manage audiences and send them campaigns. These tools have some common features like drag and drop editor, ready made templates, split testing to ease your work, but each tool comes forward with a feature depending on the size and needs of your business.

How to Choose an Email Marketing Tool?

  • Your Company Size – to specify your marketing automation needs

You should foresee the size of your monthly email sendings to specify your needs which depend on your company size. If the size of your monthly email sending is huge, it also affects the pricing evaluation while choosing the tool, and campaign effectiveness in terms of email marketing tools’ automation workflow capabilities.

Marketing automation provides sending event-based triggered emails, and it is more effective to tackle relevant information. You can send messages such as welcome series, birthday wishes to create personal touch or blog updates or seasonal promotions to nurture your leads.

  • Tools’ Integration Capability – to track the customers’ behaviours easily

All email marketing tools can just provide sending  campaigns, but it is important to track your audience engagement to get efficient results by email marketing strategies. At this point, the integration of your email marketing tool with your CRM or e-commerce platform comes to the front. If you integrate your CRM or e-commerce platform, your audience data gives you insights into one platform about how to engage with them without any manual analysis.

Marketing automation works better in this way to grow your business revenue, and your contacts’ behaviours enable you to send them event-based relevant messages. So, be sure the integration capability of your chosen email marketing tool can serve you a good service to track all subscribers’ data.

  • Tools’ Responsiveness 

In a world where user experience is getting more and more important, sending responsive emails is crucial to your customers and sales prospecting, because you want to reach potential customers as well.

Your emails should be responsive, which looks which fits all screen sizes and all devices . Note that a responsive email provides your campaigns with readability in mobile presence which eliminates worries about whether your email campaign is efficient.

Let’s have a look at top email marketing tools one by one.

 

All-In-One Email Marketing Tools for All Business Sizes

Some all-in-one marketing tools which are best-known in industry are listed below, which provide advanced solutions with their advanced reporting capabilities.

Even though they are also suitable for small businesses, it is preferred mostly by large businesses. Since these all-in-one tools provide solutions more than email marketing related to your needs, such as customer relations management, landing page creation, social media marketing and etc., you should have a good idea of what you are looking for.

Is it an all-in-one digital marketing solution or just an email marketing solution?

1. Zoho Campaigns

Zoho Campaigns, which has countless attributions, is an all-in-all email marketing platform to actualize the email marketing strategy. It is one of Zoho’s SaaS applications for Sales and Marketing.

In addition , Zoho Campaigns helps to ease email campaign design with its numerous collections of templates which are suitable for all businesses, and it is known for its conversion capability in industry. Zoho CRM, which is another SaaS app, can be integrated into Zoho Campaigns to make greater engagement with your customers and drive your sales funnel.

There are some unique features such as having more autoresponder scenarios and more detailed reporting capability. One of the most catchy features of Zoho Campaigns is the drag-and-drop workflow builder, which eases creating email journeys for all of your sales funnels.

It is possible to connect your everyday applications to over 1500 apps (including Shopify, Salesforce, WordPress and more) such as e-commerce sites with Zoho Campaigns to track leads and get better ROI with the help of automation scenarios like abandoned cart reminders and more. 

Pricing:

It is free to send 12,000 emails per month to up to 2,000 subscribers. Zoho Campaigns’ subscriber-based paid plan starts from $5 for 1-500 subscribers. If you need a custom plan for your business to send a huge-amount of email campaigns, it is possible to contact support teams to get a quote.

We suggest you check the pricing as there may be changes in paid plans.

 

2. HubSpot 

HubSpot email marketing software would be very useful if you want to gain more favor in one tool because of its extendable marketing and sales solutions. It is suitable for all business sizes but effective for ones that  are looking for more than an email marketing tool.

Consider your business needs, and check whether it requires all-in-one inbound marketing solutions from driving traffic to your pages to tracking entire marketing and sales funnels rather than focusing on finding an effective email marketing software. When you want to benefit from other features of Hubspot, you can easily expand the features you use on the tool.

From this point of view, Hubspot should be considered more like a CRM and its email marketing solution is just a tool which is covered in HubSpot’s Marketing Hub. 

It is possible to create a sustainable email marketing plan, personalize your messages to boost key analytics like open rates, and optimize the campaigns according to advanced analytics and A/B testing. 

Pricing: 

It is free to send 2,000 emails per month and starts from $50 to upgrade it to Marketing Hub. 

We suggest you check the pricing as there may be changes in paid plans.

 

3. Sendinblue

Sendinblue is a sales and marketing tool that offers communication via email, SMS, landing pages, sign-up forms, and more to follow customer journeys in one platform. 

As an email marketing tool, it offers drag-and-drop builders to design your message, personalize to deliver a more engageable content, and send the message with A/B testing to find the best way of sending it. As an additional advantage , there is a time optimization feature of sendinblue to send the messages to your audience at their best click time.

Sendinblue’s marketing automation capabilities work great in terms of deliverability of your messages. The set of actions in a workflow serve as a good service for you to automatically send campaigns because there are both basic automation workflows and advanced automation workflows that fit your needs.

Also, one tip for you, from  personal experience: It is important to remember that it is a very sensitive tool to GDPR compliance, make sure you examine the steps Sendinblue takes to secure user rights.

Pricing: 

It is free to send 300 emails to unlimited subscribers per day, and the paid plan startsfrom $25 for 40,000 emails to unlimited subscribers.

We suggest you check the pricing as there may be changes in paid plans.

4. ActiveCampaign 

ActiveCampaign is a tool with which you can create a customer journey with its email marketing, CRM, messaging and more features. Unlike all-in-one marketing automation tools we mentioned above, ActiveCampaign is mostly preferred by small businesses because we can say that the analytics feature is more advanced for a huge audience than for smaller ones.

As an email marketing tool, besides its segmentation and tagging capabilities, you can send triggered emails by setting goals such as visiting a website, making a purchase etc. Its marketing automation capability is great for small businesses to send optimized messages. A/B testing works together with marketing automation and tool capabilities to let you automatically send optimized content to your audience.

ActiveCampaign can be integrated with more than 250 websites and e-commerce stores like Zapier, WooCommerce, Unbounce, and Facebook, that you have been already using, in an easy way.

You can build a sign-up form for your website to start a journey and create an automation, analyze the campaign’s performance by split testing to deliver your audience personalized content, and track their moves to learn what they want. All this is for creating a sustainable email marketing strategy.

Pricing:

ActiveCampaign does not offer a free plan, its paid plan starts at $15 to up to 500 contacts to send unlimited messages. 

We suggest you check the pricing as there may be changes in paid plans.

 

Email Marketing Automation Tools for SMEs

Some of the best-known marketing automation tools are listed below. If you are looking for an email marketing platform and do not need any other marketing solutions such as customer relationship management, these tools can fit your business needs to automate your emails.

These tools are a bit different from the all-in-one marketing platforms in terms of capabilities and advanced reporting features. That is why we have listed some of these email marketing automation tools for small and medium enterprises .

 

5. Mailchimp 

Mailchimp is another helpful email marketing tool for all business sizes even for beginners with its user-friendly simple interfaces, but note that it is mostly preferred by small and medium enterprises.

It has lots of required capabilities like drag-and-drop builders, ready-made email automation scenarios and real-time analytics. It is suitable for e-commerce and retail, mobile and web apps, startups, agencies, and more.

The most prominent feature of it is simplicity: You can build professional-looking email marketing campaigns easily to reach new customers by sending them personalized messages. Automation scenarios are suitable for sending  welcome emails and  event-based automation for example when triggered by visiting a web page and more.  Mailchimp can integrate tools you already use such as your e-commerce site; WooCommerce can easily integrate with Mailchimp to get more sales and be more engaged by automated emails such as abandoned cart reminders, product recommendations etc. Pricing: It is free to send 10,000 emails per month to up to 2,000 subscribers and starts from $9,99 for 1-500 subscribers.  We suggest you check the pricing as there may be changes in paid plans.

  6. Constant Contact   Constant Contact is mostly preferred by small enterprises to easily create email campaigns with mobile-optimized templates and drag-and-drop editors. It is suitable for small businesses and nonprofits to start their email marketing journey to get more engaged with their audience.
It is possible to create well-designed email content which can help with conducting  surveys, collecting donations and promoting events through its integration with enterprises like Eventbrite, SurveyMonkey and etc. If you are interested in these types of niche features such as event announcement and fundraising, Constant Contact will fit  your needs. Constant Contact provides simple automation features also, like creating sequences, but note that there are no advanced features on it in terms of automating the messages.  Pricing: It is free to send emails for the first month and starts from $20 to upgrade it to the paid plan. All free and paid plans’ prices are based on the number of contacts. However, you should be in contact with them to get detailed information.  We suggest you check the pricing as there may be changes in paid plans.    

7. GetResponse

  GetResponse is another more than email marketing tool and it has many advantages . GetReponses’s Webinar Solution can fit businesses to run webinar and webinar practices to perform it on  one platform with emailing activities. 

It is possible to create sales funnels to see the whole customer journey by taking advantage of the start from creating landing pages to generate some traffic.

GetResponse’s drag-and-drop builders, free templates, and autoresponders work better than other tools for SMEs. In addition, its “Perfect Timing” feature helps to send emails tailored to each subscriber’s optimum time by running real-time analysis. 

It can help to track more and more detailed analytics to grow a business for small-medium enterprises, and it has enough analytics to get valuable insights to create sustainable personalized email campaigns. 

Pricing:

It is free to send unlimited emails to up to 1,000 contacts and try its all landing page, marketing automation, webinar, and funnel solutions for 1 month. 

Paid plan (Basic) starts from $15 for 1-1,000 contacts, but the features included differ from the basic plan to the enterprise plan.

We suggest you check the pricing as there may be changes in paid plans.

 

Email Marketing Automation Tools for Beginners

If you are looking for an easy-to-use tool that does not require any technical details for developing your personal brand, some of the best-known marketing automation tools for their easy-to-use user interfaces are listed below.

 

8. MailerLite

MailerLite, which is an email marketing tool, says “Manage, concour, create, automate, personalize, optimize” email marketing your way. MailerLite fits your needs if you are developing your personal project and looking for an easy-to-use tool to send emails. 

It serves creating landing pages, email campaigns, pop-ups, targeting and segmentation opportunities to engage with your audience and send them personalized messages. And it also highlights an embedded survey to send it to your audiences to get valuable feedback from them to optimize email marketing tactics and repeat the best working tactics.

Pricing:

It is free to send 12,000 emails to up to 1,000 subscribers per month and starts from $10 to send unlimited messages.

We suggest you check the pricing as there may be changes in paid plans.

 

9. Sender

Sender has lots of drag-and-drop elements to deliver the best content. It’s Product Wizard makes it easier to show your product details if you have an e-commerce site. 

Your best tools like Magento, WooCommerce, WordPress can integrate Sender easily. Audience management, creating campaigns and tracking analytics are practical to manage in Sender even for beginners, and sending automated emails is visible in a workflow as well. You can easily send welcome emails, abandoned cart emails, happy birthday cards.

 

Pricing:

15,000 emails to up to 2,500 subscribers per month, and the paid plan starts from $9 for60,000 emails to up to 5,000 subscribers.

We suggest you check the pricing as there may be changes in paid plans.

 

10. AWeber

AWeber lets its customers concentrate on a business even if they are technology-challenged because it is an easy-to-use email marketing tool to connect with the audience. It is suitable for entrepreneurs and small businesses to start their email marketing strategy.

AWeber has sufficient features to use in all marketing activities for small businesses to be engaged with your prospects or customers. Drag-and-drop design ability, ready to use templates, automation scenarios, A/B test capability and analytics help to create effective email campaigns and grow your business. 

You can also create sign-up forms to collect email addresses for your database. It can be published on your website if it is WordPress or on your Facebook page to provide your social network with a chance to subscribe.

Pricing: 

It is free just for 30 days to send unlimited messages. AWeber’s paid plans start from $19 per month for 0-500 subscribers with the chance of using all features of it.

We suggest you check the pricing as there may be changes in paid plans.

Bonus: Email Marketing Tactics

Here’s a wide range of Email Marketing tactics we have prepared for you to implement to your growth marketing activities. You can choose the tactics according to your main goals (Brand awareness + traffic generation, conversion and retention) as well as the difficulty level (beginner, intermediate, advanced).

Wrap-Up 

Besides following the headlines to find the fitted email marketing tools for your business size, we recommend you to use free plans before upgrading it to see how much the tool meets your needs and requirements. – Note that all the email marketing tools we mentioned above have free plans, except for one.

Let’s start your email marketing journey!

Related content:

Growth-Driven Marketing Planning Guides – Email Marketing Planning: Learn how to create an email marketing plan step-by-step.

Growth-Driven Marketing Planning Tools – Email Marketing Planning: Practice how to create an email marketing plan and execute your plan with our easy-to-use tool.

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Related Insights
Top Email Marketing Tools
June 4, 2020
Today, email marketing is still one of the most powerful ways of communicating that works in conjunction with other marketing channels. Because, while using email marketing, you build your own audience to make greater engagement by using email marketing tools’ personalization and segmentation capabilities to create brand loyalty and impress your audience’s buying decisions. In fact, research by HubSpot shows that using personalized messages while creating campaigns provides almost 760% increase in revenue.

It is very important to continue communication after reaching and attracting the customer. Email marketing comes into play here, helping to engage, convert and retain potential customers. So MOFU – the middle of the funnel – and BOFU – the bottom of the funnel – are very valuable in their processes. So, before you take a look at the email marketing tools, make sure you have a strong foundation regarding email marketing. In order to build and execute an effective email marketing strategy, first you need to outline your goals according to many factors. Here’s our Email Marketing Planning Guide for you to have an understanding of how to create an email marketing plan, the main email types and some tactics for you to use in your email marketing activities. Moreover, here’s our tool for Email Marketing Planning for you to practice and exercise on how to create new plans and track them.

After understanding all fundamentals of email marketing, it’s the right time to choose an email marketing tool to start your email marketing strategy to grow your business. Also, if you think that your email marketing strategy seems not self-effective, you should first analyze the metrics and then evaluate the capabilities of the email marketing tool of the tool you use, which may fail to satisfy your business needs further on.

There are lots of email marketing tools with which you can manage audiences and send them campaigns. These tools have some common features like drag and drop editor, ready made templates, split testing to ease your work, but each tool comes forward with a feature depending on the size and needs of your business.

 

How to Choose an Email Marketing Tool?

  • Your Company Size – to specify your marketing automation needs

You should foresee the size of your monthly email sendings to specify your needs which depend on your company size. If the size of your monthly email sending is huge, it also affects the pricing evaluation while choosing the tool, and campaign effectiveness in terms of email marketing tools’ automation workflow capabilities.

Marketing automation provides sending event-based triggered emails, and it is more effective to tackle relevant information. You can send messages such as welcome series, birthday wishes to create personal touch or blog updates or seasonal promotions to nurture your leads.

  • Tools’ Integration Capability – to track the customers’ behaviours easily

All email marketing tools can just provide sending  campaigns, but it is important to track your audience engagement to get efficient results by email marketing strategies. At this point, the integration of your email marketing tool with your CRM or e-commerce platform comes to the front. If you integrate your CRM or e-commerce platform, your audience data gives you insights into one platform about how to engage with them without any manual analysis.

Marketing automation works better in this way to grow your business revenue, and your contacts’ behaviours enable you to send them event-based relevant messages. So, be sure the integration capability of your chosen email marketing tool can serve you a good service to track all subscribers’ data.

  • Tools’ Responsiveness 

In a world where user experience is getting more and more important, sending responsive emails is crucial to your customers and sales prospecting, because you want to reach potential customers as well.

Your emails should be responsive, which looks which fits all screen sizes and all devices . Note that a responsive email provides your campaigns with readability in mobile presence which eliminates worries about whether your email campaign is efficient.

Let’s have a look at top email marketing tools one by one.

 

All-In-One Email Marketing Tools for All Business Sizes

Some all-in-one marketing tools which are best-known in industry are listed below, which provide advanced solutions with their advanced reporting capabilities.

Even though they are also suitable for small businesses, it is preferred mostly by large businesses. Since these all-in-one tools provide solutions more than email marketing related to your needs, such as customer relations management, landing page creation, social media marketing and etc., you should have a good idea of what you are looking for.

Is it an all-in-one digital marketing solution or just an email marketing solution?

 

1. Zoho Campaigns

Zoho Campaigns, which has countless attributions, is an all-in-all email marketing platform to actualize the email marketing strategy. It is one of Zoho’s SaaS applications for Sales and Marketing.

In addition , Zoho Campaigns helps to ease email campaign design with its numerous collections of templates which are suitable for all businesses, and it is known for its conversion capability in industry. Zoho CRM, which is another SaaS app, can be integrated into Zoho Campaigns to make greater engagement with your customers and drive your sales funnel.

There are some unique features such as having more autoresponder scenarios and more detailed reporting capability. One of the most catchy features of Zoho Campaigns is the drag-and-drop workflow builder, which eases creating email journeys for all of your sales funnels.

It is possible to connect your everyday applications to over 1500 apps (including Shopify, Salesforce, WordPress and more) such as e-commerce sites with Zoho Campaigns to track leads and get better ROI with the help of automation scenarios like abandoned cart reminders and more. 

Pricing:

It is free to send 12,000 emails per month to up to 2,000 subscribers. Zoho Campaigns’ subscriber-based paid plan starts from $5 for 1-500 subscribers. If you need a custom plan for your business to send a huge-amount of email campaigns, it is possible to contact support teams to get a quote.

We suggest you check the pricing as there may be changes in paid plans.

 

2. HubSpot 

HubSpot email marketing software would be very useful if you want to gain more favor in one tool because of its extendable marketing and sales solutions. It is suitable for all business sizes but effective for ones that  are looking for more than an email marketing tool.

Consider your business needs, and check whether it requires all-in-one inbound marketing solutions from driving traffic to your pages to tracking entire marketing and sales funnels rather than focusing on finding an effective email marketing software. When you want to benefit from other features of Hubspot, you can easily expand the features you use on the tool.

From this point of view, Hubspot should be considered more like a CRM and its email marketing solution is just a tool which is covered in HubSpot’s Marketing Hub. 

It is possible to create a sustainable email marketing plan, personalize your messages to boost key analytics like open rates, and optimize the campaigns according to advanced analytics and A/B testing. 

Pricing: 

It is free to send 2,000 emails per month and starts from $50 to upgrade it to Marketing Hub. 

We suggest you check the pricing as there may be changes in paid plans.

 

3. Sendinblue

Sendinblue is a sales and marketing tool that offers communication via email, SMS, landing pages, sign-up forms, and more to follow customer journeys in one platform. 

As an email marketing tool, it offers drag-and-drop builders to design your message, personalize to deliver a more engageable content, and send the message with A/B testing to find the best way of sending it. As an additional advantage , there is a time optimization feature of sendinblue to send the messages to your audience at their best click time.

Sendinblue’s marketing automation capabilities work great in terms of deliverability of your messages. The set of actions in a workflow serve as a good service for you to automatically send campaigns because there are both basic automation workflows and advanced automation workflows that fit your needs.

Also, one tip for you, from  personal experience: It is important to remember that it is a very sensitive tool to GDPR compliance, make sure you examine the steps Sendinblue takes to secure user rights.

Pricing: 

It is free to send 300 emails to unlimited subscribers per day, and the paid plan starts from $25 for 40,000 emails to unlimited subscribers.

We suggest you check the pricing as there may be changes in paid plans.

 

 

 4. ActiveCampaign 

 

ActiveCampaign is a tool with which you can create a customer journey with its email marketing, CRM, messaging and more features. Unlike all-in-one marketing automation tools we mentioned above, ActiveCampaign is mostly preferred by small businesses because we can say that the analytics feature is more advanced for a huge audience than for smaller ones.

As an email marketing tool, besides its segmentation and tagging capabilities, you can send triggered emails by setting goals such as visiting a website, making a purchase etc. Its marketing automation capability is great for small businesses to send optimized messages. A/B testing works together with marketing automation and tool capabilities to let you automatically send optimized content to your audience.

ActiveCampaign can be integrated with more than 250 websites and e-commerce stores like Zapier, WooCommerce, Unbounce, and Facebook, that you have been already using, in an easy way. 

You can build a sign-up form for your website to start a journey and create an automation, analyze the campaign’s performance by split testing to deliver your audience personalized content, and track their moves to learn what they want. All this is for creating a sustainable email marketing strategy.

Pricing:

ActiveCampaign does not offer a free plan, its paid plan starts at $15 to up to 500 contacts to send unlimited messages. 

We suggest you check the pricing as there may be changes in paid plans.

 

Email Marketing Automation Tools for SMEs

Some of the best-known marketing automation tools are listed below. If you are looking for an email marketing platform and do not need any other marketing solutions such as customer relationship management, these tools can fit your business needs to automate your emails.

These tools are a bit different from the all-in-one marketing platforms in terms of capabilities and advanced reporting features. That is why we have listed some of these email marketing automation tools for small and medium enterprises .

 

5. Mailchimp 

Mailchimp is another helpful email marketing tool for all business sizes even for beginners with its user-friendly simple interfaces, but note that it is mostly preferred by small and medium enterprises.

It has lots of required capabilities like drag-and-drop builders, ready-made email automation scenarios and real-time analytics. It is suitable for e-commerce and retail, mobile and web apps, startups, agencies, and more.

The most prominent feature of it is simplicity: You can build professional-looking email marketing campaigns easily to reach new customers by sending them personalized messages. Automation scenarios are suitable for sending  welcome emails and  event-based automation for example when triggered by visiting a web page and more.  Mailchimp can integrate tools you already use such as your e-commerce site; WooCommerce can easily integrate with Mailchimp to get more sales and be more engaged by automated emails such as abandoned cart reminders, product recommendations etc. Pricing: It is free to send 10,000 emails per month to up to 2,000 subscribers and starts from $9,99 for 1-500 subscribers.  We suggest you check the pricing as there may be changes in paid plans.

  6. Constant Contact   Constant Contact is mostly preferred by small enterprises to easily create email campaigns with mobile-optimized templates and drag-and-drop editors. It is suitable for small businesses and nonprofits to start their email marketing journey to get more engaged with their audience.
It is possible to create well-designed email content which can help with conducting  surveys, collecting donations and promoting events through its integration with enterprises like Eventbrite, SurveyMonkey and etc. If you are interested in these types of niche features such as event announcement and fundraising, Constant Contact will fit  your needs. Constant Contact provides simple automation features also, like creating sequences, but note that there are no advanced features on it in terms of automating the messages.  Pricing: It is free to send emails for the first month and starts from $20 to upgrade it to the paid plan. All free and paid plans’ prices are based on the number of contacts. However, you should be in contact with them to get detailed information.  We suggest you check the pricing as there may be changes in paid plans.    

7. GetResponse

  GetResponse is another more than email marketing tool and it has many advantages . GetReponses’s Webinar Solution can fit businesses to run webinar and webinar practices to perform it on  one platform with emailing activities. 

It is possible to create sales funnels to see the whole customer journey by taking advantage of the start from creating landing pages to generate some traffic.

GetResponse’s drag-and-drop builders, free templates, and autoresponders work better than other tools for SMEs. In addition, its “Perfect Timing” feature helps to send emails tailored to each subscriber’s optimum time by running real-time analysis. 

It can help to track more and more detailed analytics to grow a business for small-medium enterprises, and it has enough analytics to get valuable insights to create sustainable personalized email campaigns. 

Pricing:

It is free to send unlimited emails to up to 1,000 contacts and try its all landing page, marketing automation, webinar, and funnel solutions for 1 month. 

Paid plan (Basic) starts from $15 for 1-1,000 contacts, but the features included differ from the basic plan to the enterprise plan.

We suggest you check the pricing as there may be changes in paid plans.

 

Email Marketing Automation Tools for Beginners

If you are looking for an easy-to-use tool that does not require any technical details for developing your personal brand, some of the best-known marketing automation tools for their easy-to-use user interfaces are listed below.

 

8. MailerLite

MailerLite, which is an email marketing tool, says “Manage, concour, create, automate, personalize, optimize” email marketing your way. MailerLite fits your needs if you are developing your personal project and looking for an easy-to-use tool to send emails. 

It serves creating landing pages, email campaigns, pop-ups, targeting and segmentation opportunities to engage with your audience and send them personalized messages. And it also highlights an embedded survey to send it to your audiences to get valuable feedback from them to optimize email marketing tactics and repeat the best working tactics.

Pricing:

It is free to send 12,000 emails to up to 1,000 subscribers per month and starts from $10 to send unlimited messages.

We suggest you check the pricing as there may be changes in paid plans.

 

9. Sender

Sender has lots of drag-and-drop elements to deliver the best content. It’s Product Wizard makes it easier to show your product details if you have an e-commerce site. 

Your best tools like Magento, WooCommerce, WordPress can integrate Sender easily. Audience management, creating campaigns and tracking analytics are practical to manage in Sender even for beginners, and sending automated emails is visible in a workflow as well. You can easily send welcome emails, abandoned cart emails, happy birthday cards.

 

Pricing:

15,000 emails to up to 2,500 subscribers per month, and the paid plan starts from $9 for60,000 emails to up to 5,000 subscribers.

We suggest you check the pricing as there may be changes in paid plans.

 

10. AWeber

AWeber lets its customers concentrate on a business even if they are technology-challenged because it is an easy-to-use email marketing tool to connect with the audience. It is suitable for entrepreneurs and small businesses to start their email marketing strategy.

AWeber has sufficient features to use in all marketing activities for small businesses to be engaged with your prospects or customers. Drag-and-drop design ability, ready to use templates, automation scenarios, A/B test capability and analytics help to create effective email campaigns and grow your business. 

You can also create sign-up forms to collect email addresses for your database. It can be published on your website if it is WordPress or on your Facebook page to provide your social network with a chance to subscribe.

Pricing: 

It is free just for 30 days to send unlimited messages. AWeber’s paid plans start from $19 per month for 0-500 subscribers with the chance of using all features of it.

We suggest you check the pricing as there may be changes in paid plans.

Bonus: Email Marketing Tactics

Here’s a wide range of Email Marketing tactics we have prepared for you to implement to your growth marketing activities. You can choose the tactics according to your main goals (Brand awareness + traffic generation, conversion and retention) as well as the difficulty level (beginner, intermediate, advanced).

Wrap-Up 

Besides following the headlines to find the fitted email marketing tools for your business size, we recommend you to use free plans before upgrading it to see how much the tool meets your needs and requirements. – Note that all the email marketing tools we mentioned above have free plans, except for one.

Let’s start your email marketing journey!

Related content:

Growth-Driven Marketing Planning Guides – Email Marketing Planning: Learn how to create an email marketing plan step-by-step.

Growth-Driven Marketing Planning Tools – Email Marketing Planning: Practice how to create an email marketing plan and execute your plan with our easy-to-use tool.

Subscribe to our blog​
Stay up to date with the latest growth marketing tips and news

NBT uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our Privacy Policy.

Related Insights