Growth Bites: The 4-Part Process for Building Your Global GTM Strategy

with Daniel Hardoon, Founder of The Startup CMO

Growth Doesn’t Happen by Accident

Welcome to the very first edition of Growth Bites—a series of short, sharp, and actionable takeaways from real-world experts who’ve been there and scaled that.

To kick things off, Daniel Hardoon shares the exact process he’s used to help 60+ early-stage startups build scalable go-to-market (GTM) strategies—with an 85% Series A graduation rate to prove it.

This isn't about hacks or one-off wins. It’s about building a repeatable GTM engine that grows with your business.

1. The Bullseye Framework: Focus Beats Frenzy

Most startups waste time trying everything. Avoid the mistake of chasing every marketing channel at once. 

The Bullseye Framework helps you identify, test, and double down on the few channels that truly move the needle.

🟢 Start wide → Test a few → Double down on the winners

Cut the noise. Invest where traction is real.

2. GROWS Framework: Turn Ideas Into Momentum

Every experiment needs a structured plan. Once you've identified your channels, the GROWS Framework helps you move fast without losing structure and test efficiently.

💥 Gather ideas → Rank them → Outline → Work → Study results

Use prioritisation models like ICE or PIE to focus only on high-impact experiments.

3. Structured Experimentation: Test, Learn, Repeat

Every decision should be grounded in data, because data beats assumptions.

Define clear hypotheses, run fast sprints, and use real outcomes to refine your strategy and drive your next move.

📈 Test → Learn → Tweak → Repeat

The tighter your feedback loop, the faster you grow.

4. Documentation: Build a Growth Brain

Don’t let valuable insights disappear into Slack threads or spreadsheets. Without proper documentation, lessons get lost and mistakes repeat.

A shared, central space turns experiments into long-term learning that your whole team can build on.

🧠 Use tools like Notion or Airtable to keep experiments and results accessible and actionable.

Action Steps: Run the Process

Daniel’s 4-part GTM framework isn’t a one-and-done—it’s a system you can run on repeat.

Here’s how to get started:

✅ Run a Bullseye workshop to prioritise your top growth channels

✅ Set up a GROWS board to capture and rank experiments

✅ Launch weekly sprints and test high-potential ideas

✅ Document what worked (and what didn’t) to scale smarter next time

Your GTM strategy isn’t a campaign. It’s a process—and now you’ve got the blueprint.

This is Growth Bites: less fluff, just what works.

Stay tuned for the next edition—more expert insights in the same snackable format!