NBT ACADEMY

NBT Academy August 2019 Growth & Digital Marketing Courses and Training

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Written by Asena Atilla Saunders
31/08/2019
               

This month was full of growth and digital marketing courses and training in London and İstanbul. It was great to meet and contribute to growing businesses from different backgrounds and industries with the same purpose: sustainable growth! Let’s take a look at the recap of our August 2019 courses and training:

06.08, INNOGATE, İstanbul

Our founder, Eren Koçyiğit attended INNOGATE’s Essential Marketing Stack Course, and presented on “Growth Marketing for Globalisation” He talked about key steps to execute an effective growth marketing strategy and how local brands can increase engagement and revenue in the global markets.

21.08, London & Partners, London

Eren Kocyigit talked about “Growth Marketing Strategies for Startups and Scaleups” at the Growth and Digital Marketing Course, organized by London & Partners. He explained the key steps to executing a successful growth marketing strategy containing persona building, growth funnel creation, and management with real-life examples of growth tactics and analysis.

28.08, INNOGATE, İstanbul

Our Marketing Consultant, Ezgi Ada, and Growth Marketing Director, Taylan Kaymakcı attended INNOGATE’s Growth Marketing Workshop. They talked about “Growth Marketing Strategies for Startups and Scaleups” and discussed what to consider when building personas, creating growth funnels, and optimizing growth marketing tactics.

About the Institutions

INNOGATE

INNOGATE is an international accelerator supported by the Turkish Ministry of Development and Istanbul Development Agency. It provides a holistic program granting attendees access to international connections and opportunities in the fields of strategy development, market penetration, and business modeling. INNOGATE’s acceleration programs offer mentorship, training, counseling, and networking opportunities to help attendees access the right connections. The INNOGATE Program provides office spaces to its participants at the ITU ARI Teknokent facilities in San Francisco, Chicago 1871, and New York Galvanize.

London & Partners

As the Mayor of London’s official promotional agency, London & Partners focuses on building up London’s international reputation and helping to retain and enhance London’s businesses through its Business Growth Programme.

The London & Partners Business Growth Programme: The programme helps businesses to grow by offering strategic solutions, including mentoring, workshops, business growth advice, and opportunities across its London network.

About our Lecturers and Mentors

Eren Kocyigit, PhD

Marketing Professional – BA Economics, MA Finance, PhD Marketing, Founder of NBT (Next Big Thing)

Eren is a Marketing Lecturer at several universities such as Middlesex University, University of Birmingham, Istanbul Technical University, and Istanbul Bilgi University.

He is also a Mentor / Keynote Speaker / Lecturer at several institutions such as London & Partners, Startupbootcamp, Founder Institute, Innogate, Kworks, and SuCool. He has been offering mentorship and giving keynotes/lectures regarding growth and digital marketing to startups and scaleups since 2013.

Ezgi Ada

Marketing Consultant – BS International, MA Marketing Communication

After occupying the role of assistant regional manager at Yapıkredi, managing relations between banks from four continents on many fronts, ranging from the treasury to trade finance and payments, she switched to a career path in the field of marketing. At NBT, she gets to formulate growth marketing strategies to take visionary tech companies and FinTechs to the global stage, helping them to find the next big thing.

She is also a lecturer at Innogate, Endeavor Turkey, and Zorlu Holding.

Taylan Kaymakcı

Growth Marketing Director— BS Statistics, MA Business Administration (MBA)

After working for both local and global companies in a marketing capacity in the sectors of retail, engineering, and finance, he began working in marketing consultancy and rule marketing strategies at NBT, where he consults start-ups & scale-ups.

He is also a lecturer at Innogate and a mentor at Eskişehir Osmangazi University-Statistics Club.

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