NBT Academy May 2019 Growth & Digital Marketing Courses and Training

Written by Asena Atilla Saunders

May was packed with inspirational growth and digital marketing courses, events, and workshops. This month, our events made their way across 3 countries (that’s over 5,000 flight miles!). Everywhere we went, it was so satisfying to see the demand from enthusiastic businesses, which also inspired us. Here’s the summary of our May 2019 courses, events, and workshops:

07.05, Fineksus, İstanbul

Our Growth Marketing Consultant, Ezgi Ada explained: “How to Build and Execute an Effective Content Marketing Strategy” to the Fineksus Team. In her Content Marketing Workshop, she talked about how content marketing is essential throughout the customer lifecycle and sales funnels. She also covered the stages of the content production process (including planning, production, distribution, analysis, and optimization) and how to produce content according to the buyer’s journey.

14.05, London & Partners, London

Our founder, Eren Kocyigit talked about “Growth Marketing Strategies for Startups and Scaleups” at the Growth Marketing Workshop organized by London & Partners. He discussed the key steps in executing a successful growth marketing strategy and what to consider when building personas, creating growth funnels, and optimizing growth marketing tactics.


14.05, INNOGATE, İstanbul

Our Growth Marketing Consultant, Ezgi Ada, and Customer Growth Director, Taylan Kaymakcı explained: “How to Build and Plan an Effective Growth Marketing Strategy” at INNOGATE Automotive Marketing Seminar. They discussed how to build growth funnels according to automative industry personas and talked about the key metrics for tracking and analyzing- for a successful growth marketing strategy.

15.05, INNOGATE, İstanbul

Ezgi Ada and Taylan Kaymakcı attended the “Biotechnology Marketing Workshop,” hosted by INNOGATE. They talked about the fundamentals of executing a successful growth marketing strategy, which for the biotechnology industry includes persona building, growth funnel creation, and management. Using real-life examples, they also talked about two key growth metrics: growth tactics and analysis.

29.05, EMAC (European Marketing Academy), Hamburg

Eren Kocyigit was one of the speakers at EMAC (European Marketing Academy) in Hamburg. He participated in the special session ‘Unpacking the Mystique of Mobile Digital Content and Its Consumers: Insights for Consumer-Brand Relationships,’ and presented the paper “A Typology of Mobile Consumers Drawing on an Analysis of Mobile Services Consumption” In his paper, he discussed different types of mobile users according to their mobile content consumption.


About the Institutions



Providing services in 29 countries, Fineksus is a FinTech solution partner for companies in the financial industry who want to adapt to ever-increasing demands of compliance. The company delivers a wide range of software solutions and offers facility management and data processing services to SWIFT users.


London & Partners

As the Mayor of London’s official promotional agency, London & Partners focuses on building London’s international reputation and helping to retain and enhance London’s businesses through its Business Growth Programme.

The London & Partners Business Growth Programme: The programme helps businesses to grow by offering strategic solutions, including mentoring, workshops, business growth advice, and opportunities across its London network.



INNOGATE is an international accelerator supported by the Turkish Ministry of Development and Istanbul Development Agency. It provides a holistic program granting attendees access to international connections and opportunities in the fields of strategy development, market penetration, and business modeling. INNOGATE’s acceleration programs offer mentorship, training, counseling, and networking opportunities to help attendees access the right connections. The INNOGATE Program provides office spaces to its participants at the ITU ARI Teknokent facilities in San Francisco, Chicago 1871, and New York Galvanize.



Founded in 1975, the European Marketing Academy (EMAC) is a professional society for people who are involved in marketing theory and research. It aims to serve as the core of a communication network for information and promoting international exchange in the marketing field. The academy issues publications and organizes events such as EMAC Annual Conference, Doctoral Colloquium, and Regional Conference. These events allow the attendees to discuss research projects of major universities or scientific institutes and doctoral students to discuss their dissertation research with leading academics in the field of marketing.


About our Lecturers and Mentors


Eren Kocyigit, PhD

Marketing Professional – BA Economics, MA Finance, PhD Marketing, Founder of NBT (Next Big Thing)

Eren is a Marketing Lecturer at several universities such as Middlesex University, University of Birmingham, Istanbul Technical University, and Istanbul Bilgi University.

He is also a Mentor / Keynote Speaker / Lecturer at several institutions such as London & Partners, Startupbootcamp, Founder Institute, Innogate, Kworks, and SuCool. He has been offering mentorship and giving keynotes/lectures regarding growth and digital marketing to startups and scaleups since 2013.


Ezgi Ada

Marketing Consultant – BS International Relations, MA Marketing Communication

After occupying the role of assistant regional manager at Yapıkredi, managing relations between banks from 4 continents on many fronts, ranging from the treasury to trade finance and payments, she switched to a career path in the field of marketing. At NBT, she gets to formulate growth marketing strategies to take visionary tech companies and FinTechs to the global stage, helping to find/ helping them to find the next big thing.

She is also a lecturer at Innogate, Endeavor Turkey, and Zorlu Holding.


Taylan Kaymakcı

Growth Marketing Director – BS IStatics, MA Business Administration (MBA)

After working for both local and global companies in a marketing capacity in the sectors of retail, engineering, and finance, he began working in marketing consultancy and rule marketing strategies at NBT, where he consults start-ups & scale-ups.

He is also a lecturer at Innogate and a mentor at Eskişehir Osmangazi University-Statistics Club.

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