NBT Academy September 2019 Growth Marketing Courses

Written by Asena Atilla Saunders

At NBT Academy, we are always looking for new opportunities to reach more brands, regardless of location. In this regard, we broadcasted our first webinar in collaboration with İçerik Bulutu. The webinar was in Turkish but don’t worry, we will shortly host new webinars in English. Stay tuned for our upcoming NBT Academy webinars!

05.09, Webinar, İçerik Bulutu

Our founder, Eren Kocyigit talked about “How to Build and Manage Growth-Driven Funnels in B2B Marketing” at the webinar, hosted by İçerik Bulutu. He first covered how to create a funnel-based persona for each product or service, and after he explained how to align lead generation/ lead scoring activities, the integration of sales and marketing teams, and ROI-based funnel management with the created funnels. You can watch the whole webinar here.


About the Institutions


İçerik Bulutu

İçerik Bulutu is a cloud-based service that brings together experienced content producers and brands in need of content. The platform leads the content marketing sector in Turkey, facilitated by unique technology, services, and content producers from all over the world.

İçerik Bulutu also provides resources such as e-books, online broadcasts, webinars, podcasts, and blogs as well as online training through İçerik Bulutu Akademi.


About our Lecturers and Mentors


Eren Kocyigit, PhD

Marketing Professional – BA Economics, MA Finance, PhD Marketing, Founder of NBT (Next Big Thing)

Eren is a Marketing Lecturer at several universities such as Middlesex University, University of Birmingham, Istanbul Technical University, and Istanbul Bilgi University.

He is also a Mentor / Keynote Speaker / Lecturer at several institutions such as London & Partners, Startupbootcamp, Founder Institute, Innogate, Kworks, and SuCool. He has been offering mentorship and giving keynotes/lectures regarding growth marketing to startups and scaleups since 2013.