Founder-Led Thought Leadership Sprint
Turn Your Expertise Into Content That Builds Authority
Share the knowledge and perspective behind your business through connected video, written and social content.
The sprint combines narrative planning with editing, repurposing and publishing, turning six founder or expert recordings into a three-month thought leadership series.
Indicative timeline
12 weeks
Focus
One founder or expert, six recordings and six connected content waves
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Since 2015, thousands of startups, enterprises, accelerators, VCs, government institutions, and universities worldwide have trusted NBT to deliver growth, innovation, and ecosystem programs.
What This Module Covers
Narrative & Content Wave Planning
Define one overarching narrative and six connected topics for a nominated founder, executive or subject-matter expert, with recording guidance and discussion prompts for each topic.
Full-Length Video Editing & Publishing
Edit six client-supplied recordings into full-length YouTube videos, covering structure, basic audio and visual refinement, branding, thumbnails and publishing, with captions or on-screen text where appropriate.
Short-Form Video Creation & Publishing
Create at least five unique short videos from each recording, each in vertical and square formats with captions and branding. Publish across the agreed Instagram, YouTube Shorts, TikTok and LinkedIn channels.
Article & Carousel Creation
Turn each recording’s key ideas into one article and one designed carousel, producing six of each across the sprint. Publish articles on the website and carousels across the agreed social channels.
Playbook & Supporting Carousel
Bring the six topics together in one long-form playbook, restructuring and editing the content into a unified narrative. Publish the playbook on the website and create and publish a supporting carousel.
How the Sprint Works
Shape the Narrative
The expert’s perspective, audience and business priorities shape the overarching narrative and six topics. Discussion prompts and recording guidance help your team prepare each conversation.
Record, Repurpose and Publish
Your team supplies two recordings per month via Riverside. Each recording becomes a full-length video, short clips, an article and a carousel, published across the agreed channels.
Bring the Series Together
The six topics are developed into one cohesive playbook, connecting the ideas explored throughout the series. A supporting carousel introduces the completed resource on social channels.
What You’ll Have at the End
Six published YouTube videos, at least 30 unique short videos in two formats, six articles and six wave carousels, plus a published playbook and supporting carousel.
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