LinkedIn Content Management
Keep Your Company Page Active, Relevant and Consistent
Build a LinkedIn presence that clearly communicates your offer, shares your expertise and keeps your audience informed.
The engagement combines content strategy, monthly planning, copywriting, design and publishing to deliver four company-page posts each month.
Engagement
Ongoing, with a minimum three-month commitment
Focus
One LinkedIn company page and four posts per month
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Since 2015, thousands of startups, enterprises, accelerators, VCs, government institutions, and universities worldwide have trusted NBT to deliver growth, innovation, and ecosystem programs.
What This Module Covers
LinkedIn Content Strategy
Define the priority audience, objectives, content pillars, messaging themes and tone for your company page, creating a consistent direction informed by your Growth Paths.
Monthly Content Planning
Plan four post topics each month around the agreed strategy and your business updates, selecting the angle and format for each post.
Content Creation & Publishing
Write, design and publish four company-page posts per month: two single-image posts and two carousels of up to eight slides each, aligned with your brand and approved content plan.
Monthly Performance Snapshot
Review available company-page data, key content metrics and top-performing posts in a concise, one-page summary, highlighting observations to inform the following month’s planning.
How the Engagement Works
Set the Content Direction
The audience, business priorities and brand materials shape the initial content strategy. Content pillars, messaging themes and tone are agreed to guide ongoing planning and production.
Plan, Create and Publish
Monthly priorities are translated into four post topics. Copy and designs are developed for your team’s review, then approved posts are published to the company page.
Review and Refine
A monthly performance snapshot identifies which posts resonated and what can improve. These findings and your latest business updates inform the next content plan.
What You’ll Have in Place
An agreed LinkedIn content strategy, four written, designed and published posts each month, and a regular performance review to guide future content.
Related Growth Modules
Search-Led Content Creation Sprint
Develop long-form content around relevant searches and business priorities to support your wider content activity.
Explore ModuleFounder-Led Thought Leadership Sprint
Turn founder or expert conversations into connected content that shares your business’s perspective and experience.
Explore ModuleAccount-Based Marketing Sprint
Complement your company-page presence with targeted account research, LinkedIn prospecting and advertising.
Explore ModuleFrequently Asked Questions
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