HubSpot Platinum Solutions Partner badge

    HubSpot Platinum Solutions Partner

    View Our HubSpot Partner Profile
    HubSpot Modules

    HubSpot Health Check & Optimisation Programme

    Understand What Needs Fixing and Put Priority Improvements Into Practice

    Improve an existing HubSpot setup where data, processes, reporting or day-to-day usage are no longer working as they should.

    The programme combines a structured assessment with prioritised recommendations, agreed configuration improvements and practical guidance for your team.

    Indicative timeline

    2–3 weeks per focus-area sprint; 8–12 weeks for the full programme

    Focus

    Existing HubSpot foundations, marketing, sales and reporting

    Trusted by Leading Organizations

    Since 2015, thousands of startups, enterprises, accelerators, VCs, government institutions, and universities worldwide have trusted NBT to deliver growth, innovation, and ecosystem programs.

    Google
    AWS
    SAP
    Samsung
    Vodafone
    HubSpot
    Electrolux
    Tesa
    Grow London Global
    UK Export Academy
    Founder Institute
    Bethnal Green Ventures
    Startupbootcamp
    Virgin StartUp
    Climate KIC
    Zoho
    Notion
    Webflow
    Google
    AWS
    SAP
    Samsung
    Vodafone
    HubSpot
    Electrolux
    Tesa
    Grow London Global
    UK Export Academy
    Founder Institute
    Bethnal Green Ventures
    Startupbootcamp
    Virgin StartUp
    Climate KIC
    Zoho
    Notion
    Webflow
    Google
    AWS
    SAP
    Samsung
    Vodafone
    HubSpot
    Electrolux
    Tesa
    Grow London Global
    UK Export Academy
    Founder Institute
    Bethnal Green Ventures
    Startupbootcamp
    Virgin StartUp
    Climate KIC
    Zoho
    Notion
    Webflow

    What This Module Covers

    CRM Foundations, Data & Governance

    Review the portal structure, properties, record relationships, lifecycle stages, lead statuses, ownership, segmentation and marketing-contact rules. Assess users, teams, connected systems and data flows to identify issues and agree standards for managing the CRM.

    This is the starting point for every programme.

    Marketing Hub Review & Optimisation

    Review tracking, forms, lead capture, segments, subscriptions, consent settings and email deliverability, alongside campaigns, connected advertising channels, workflows, nurturing and conversion tracking. Prioritise improvements and implement the agreed configuration changes.

    Sales Hub Review & Optimisation

    Review lead handoff, ownership, pipelines, deal stages and qualification criteria, alongside activities, tasks, sequences, templates and automation. Assess data consistency and forecasting requirements, then implement the agreed configuration improvements.

    Reporting & Dashboard Optimisation

    Define the metrics and reporting views needed across management, marketing and sales. Validate the supporting data and configure agreed reports and dashboards covering areas such as sources, campaigns, conversion, sales activity, pipeline health and forecasting.

    Documentation & Team Handover

    Record the changes made and provide a practical walkthrough for the relevant users after each sprint, supported by concise operating guidance, ownership details and maintenance documentation.

    How the Programme Works

    Step 01

    Review the Foundations

    The programme begins with portal architecture, data and governance. Business concerns and existing processes guide the assessment, creating a shared view of the issues, dependencies and priorities.

    Step 02

    Improve the Selected Areas

    Marketing, sales and reporting sprints are added where needed. Each selected area is assessed, recommendations are agreed and priority configuration changes are completed within the defined scope.

    Step 03

    Hand Over and Plan Ahead

    Each sprint closes with a walkthrough, change log and usage guidance. Completed improvements and remaining priorities are documented so your team knows what has changed and what to address next.

    What You’ll Have at the End

    A documented assessment of the selected areas, agreed operating standards, a prioritised improvement backlog and completed configuration changes, supported by practical handover documentation for your team.

    Related Growth Modules

    HubSpot Marketing Hub Professional Onboarding

    Configure Marketing Hub Professional when the priority is establishing a new, usable marketing setup.

    Explore Module

    HubSpot Sales Hub Professional Onboarding

    Set up the sales processes, pipelines and tools your team needs to manage leads and opportunities.

    Explore Module

    Paid Media Audit & Plan

    Review advertising account performance and priorities alongside the systems used to capture and measure leads.

    Explore Module

    Frequently Asked Questions

    Next Step

    Not Sure If This Is the Best Way to Work With NBT?

    NBT helps identify the right Growth Module or working model for your priorities, starting with a discovery call.