Paid Media Audit & Plan
Understand What Is Working and What Needs to Change
Get an independent assessment of your existing paid campaigns, identifying where budget, targeting, creative or tracking need attention.
The module combines a review of your advertising accounts with prioritised recommendations and a practical 90-day action plan.
Delivery timeline
Confirmed during discovery
Focus
Up to three advertising accounts and 12 months of available campaign data
Trusted by Leading Organizations
Since 2015, thousands of startups, enterprises, accelerators, VCs, government institutions, and universities worldwide have trusted NBT to deliver growth, innovation, and ecosystem programs.
What This Module Covers
Advertising Account & Performance Audit
Review up to one Google Ads, one LinkedIn Ads and one Meta Ads account. Covers account structure, objectives, targeting, relevant keywords and search terms, ad copy, static creative, budgets, bidding, conversion tracking and performance.
Findings & Opportunity Prioritisation
Identify what should be corrected, stopped, retained or tested, prioritising the findings by business impact, urgency and implementation effort.
90-Day Action Plan & Review
Translate the findings into a practical plan covering campaign changes, budget allocation, targeting, creative requirements, tracking and recommended tests. Present the plan in one stakeholder review session.
How the Audit Works
Establish the Context
Business objectives, budgets and known constraints are confirmed alongside account access and available reporting. This context guides the review of up to 12 months of campaign history.
Review and Prioritise
The agreed accounts are assessed to identify issues, inefficiencies and opportunities. Findings are consolidated across platforms and prioritised around what matters most to the business.
Plan the Next Actions
Recommendations are organised into a 90-day action plan and discussed with the relevant stakeholders, clarifying what to address first and what to test next.
What You’ll Have at the End
A consolidated paid-media audit, prioritised findings and a 90-day action plan, presented in a stakeholder review session and ready for your team or delivery partner to take forward.
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Best Way to Work With NBT?
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