Account-Based Marketing Sprint
Reach the Companies and Decision-Makers That Matter to Your Business
Build visibility and start conversations within a selected group of target companies through focused messaging, LinkedIn outreach and advertising.
The sprint combines account research with hands-on campaign delivery, supported by coordinated email and LinkedIn sequences and a clear plan for your team to follow up.
Indicative timeline
8 weeks
Focus
One priority market, one core offer and one target-company profile
Trusted by Leading Organizations
Since 2015, thousands of startups, enterprises, accelerators, VCs, government institutions, and universities worldwide have trusted NBT to deliver growth, innovation, and ecosystem programs.
What This Module Covers
Campaign Proposition & Messaging
Develop or refine the proposition and messages for the selected market and target companies, giving prospecting and advertising a shared direction.
Target Account & Decision-Maker List
Define the company-selection criteria and up to three decision-maker roles, then research, validate and prioritise up to 100 target companies and 250 relevant contacts.
Email & LinkedIn Outreach Playbook
Prepare an email sequence of up to four messages and a LinkedIn sequence of up to four touchpoints, with personalisation guidance and practical instructions for your team to run the email outreach.
Account-Targeted LinkedIn Advertising
Launch and manage one LinkedIn advertising campaign for the selected accounts or matched audience, including ad copy, up to three static creative concepts, tracking and initial optimisation.
LinkedIn Prospecting Activation
Set up and run LinkedIn prospecting through one nominated profile during the agreed activation period, monitoring responses and keeping them visible to your team.
Campaign Review & Next-Step Roadmap
Review account coverage, contact quality, outreach responses, advertising performance and available meeting outcomes in a final report and review session, identifying priorities for continued activity.
How the Sprint Works
Define the Target Accounts
The market, offer, company-selection criteria and decision-maker roles are agreed first. These decisions guide the campaign messaging and research of the target-account and contact list.
Prepare the Campaign
Email and LinkedIn sequences, advertising copy and creative are developed around the agreed proposition. The nominated LinkedIn profile, campaign setup and response ownership are aligned before launch.
Activate and Review
LinkedIn prospecting and advertising go live, with outreach responses monitored and paid activity refined during activation. Your team handles incoming conversations and sales follow-up, supported by a final review and next-step recommendations.
What You’ll Have at the End
A prioritised target-account and contact list, an approved campaign proposition, coordinated outreach sequences and activated LinkedIn prospecting and advertising, supported by performance findings and a roadmap for continued account engagement.
Related Growth Modules
LinkedIn Content Management
Support prospecting and advertising with a consistent company-page presence that reinforces the offer and its value.
Explore ModulePaid Media Management
Continue managing LinkedIn advertising and expand paid acquisition across relevant channels.
Explore ModuleDigital Growth Readiness & Activation Sprint
Build the website, content and sales foundations needed to support acquisition beyond a selected account list.
Explore ModuleFrequently Asked Questions
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