Market Entry Activation Sprint
Build the Foundations to Enter and Test a New Market
Turn a priority market into a focused launch plan with the messaging, sales assets and campaigns needed to reach potential customers and learn from their response.
The sprint combines strategic direction with hands-on delivery across your website, sales materials, Google Search, LinkedIn and outreach preparation.
Indicative timeline
12 weeks
Focus
One priority market, one core offer and one primary audience
Trusted by Leading Organizations
Since 2015, thousands of startups, enterprises, accelerators, VCs, government institutions, and universities worldwide have trusted NBT to deliver growth, innovation, and ecosystem programs.
What This Module Covers
Market-Specific Value Proposition & Messaging
Develop or refine the offer’s value proposition for the selected market, defining the messages that will guide campaigns, sales materials and outreach.
Website Conversion Readiness
Review the existing website for messaging, content and conversion gaps, with prioritised recommendations to support market entry.
Market Entry Landing Page
Create the structure, copy and design for one market-specific landing page with a clear conversion action, delivered as a launch-ready Lovable page or a design and content package for implementation.
New-Market Sales Deck
Develop or refine one sales deck of up to 15 slides, covering the narrative, copy and design needed to explain the offer to prospective customers.
Customer Case Study
Turn one relevant customer story into a written and designed case study, with key proof points adapted for the landing page and sales deck.
Google Search Campaigns
Launch and manage up to three Google Search campaigns targeting relevant commercial searches, including ad copy, tracking and initial optimisation.
LinkedIn Advertising
Launch and manage up to two LinkedIn campaigns to build visibility among the selected audience or target companies, including ad copy, static creative, tracking and initial optimisation.
LinkedIn Company-Page Content
Plan, write, design and publish eight LinkedIn posts across two activation months, supporting the market-entry message with a consistent company-page presence.
Email & LinkedIn Outreach Playbook
Prepare an email sequence of up to four messages and a LinkedIn sequence of up to four touchpoints, with personalisation and usage guidance for your team to run the outreach.
Performance Review & Next-Step Roadmap
Review initial paid, organic and available conversion results in a final report and review session, identifying priorities for continued market activation.
How the Sprint Works
Align the Market Direction
The sprint begins by clarifying the selected market, offer and audience through the Growth Paths input process. These decisions shape the proposition, messaging and conversion journey.
Prepare the Assets
Website recommendations, the landing page, sales deck, case study and outreach playbook are developed around the agreed direction. Campaigns and supporting content are prepared for launch.
Launch and Learn
Google Search and LinkedIn advertising go live alongside company-page content. Performance is monitored and campaigns are refined during activation, with a final review identifying the next priorities.
What You’ll Have at the End
A market-specific proposition, completed sales and conversion assets, active paid campaigns and published LinkedIn content, supported by an outreach playbook for your team and a roadmap informed by early results.
Related Growth Modules
Global Growth Path Development Sprint
Clarify which markets, offers and audiences to prioritise before committing to activation.
Explore ModuleAccount-Based Marketing Sprint
Extend market-entry activity with targeted account research and coordinated prospecting.
Explore ModulePaid Media Management
Continue managing and optimising paid campaigns after the initial sprint.
Explore ModuleFrequently Asked Questions
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