Global Growth Path Development Sprint
Define Who to Reach, What to Offer and How to Move Forward
Turn your market, offer and audiences into clear growth priorities, with a practical understanding of what is needed to activate them.
The engagement combines guided working sessions with your team’s input and research to develop up to three Growth Paths, each with its own messaging, funnel and sales and marketing requirements.
Format
Four advisory sprints and eight working sessions
Focus
Up to three Growth Paths for one priority market and one core product, solution or brand
Trusted by Leading Organizations
Since 2015, thousands of startups, enterprises, accelerators, VCs, government institutions, and universities worldwide have trusted NBT to deliver growth, innovation, and ecosystem programs.
What This Module Covers
Growth Path Definition & Prioritisation
Connect the agreed market and offer with relevant target audiences, developing and prioritising up to three Growth Paths through framework guidance, team working time and review.
Path-Specific Proposition & Messaging
Develop the value proposition and messaging for each path, covering audience needs, proof points, objections and calls to action through guided working and review sessions.
Funnel & Activation Journey Design
Map the stages, audience actions, touchpoints and conversion points for each path, clarifying how marketing and sales support the journey from initial visibility to conversion.
Target Accounts & Prospecting Direction
Define target-company criteria and priority decision-maker roles. Guide and review your team’s prospect research and list development to create an initial prospecting pipeline for the selected paths.
Sales & Marketing Readiness Assessment
Assess the capabilities, assets, channels, processes, data and tools needed to activate each path, identifying existing strengths, gaps and dependencies and turning them into prioritised actions.
How the Engagement Works
Define the Priority Paths
The market, offer and potential audiences are explored through the Growth Path framework. Your team develops the initial paths with NBT’s guidance, then reviews and prioritises up to three.
Develop the Activation Direction
Each path is developed into a proposition, messaging direction and funnel. Target-company and decision-maker criteria guide your team’s prospect research, with working and review sessions helping refine the outputs.
Assess Readiness and Agree the Next Actions
Existing sales and marketing resources are assessed against each path’s requirements. The final review brings together the gaps, dependencies and priorities into an action plan for activation.
What You’ll Have at the End
Up to three prioritised Growth Paths, each with a proposition, messaging and funnel, supported by target-account direction, an initial prospecting pipeline and a readiness assessment with prioritised actions.
Related Growth Modules
Market Entry Activation Sprint
Put a selected market and growth direction into practice through messaging, sales assets and coordinated campaign activity.
Explore ModuleDigital Growth Readiness & Activation Sprint
Build the website, content and sales foundations needed to reach customers beyond your existing network.
Explore ModuleAccount-Based Marketing Sprint
Activate a selected target-company audience through account research, LinkedIn prospecting and advertising.
Explore ModuleFrequently Asked Questions
Not Sure If This Is the
Best Way to Work With NBT?
NBT helps identify the right Growth Module or working model for your priorities, starting with a discovery call.