One-Shot Campaign Execution Sprint
Turn a Defined Campaign Goal Into Coordinated Execution
Bring a launch, event, offer or time-sensitive opportunity to market with the messaging, landing page and campaign activity needed to reach the right audience and encourage action.
The sprint combines campaign planning with hands-on delivery across Google Search, LinkedIn, supporting content and outreach preparation.
Indicative timeline
12 weeks
Focus
One campaign objective, one core offer and one primary audience
Trusted by Leading Organizations
Since 2015, thousands of startups, enterprises, accelerators, VCs, government institutions, and universities worldwide have trusted NBT to deliver growth, innovation, and ecosystem programs.
What This Module Covers
Campaign Proposition & Messaging
Develop or refine the campaign proposition and messages around one core offer and primary audience, with adaptations for up to two audience segments.
Campaign Landing Page
Create the structure, copy and design for one campaign landing page with a clear conversion action, delivered as a launch-ready Lovable page or a design and content package for implementation.
Google Search Campaigns
Launch and manage up to three Google Search campaigns supporting the agreed campaign goal, including ad copy, tracking and initial optimisation.
LinkedIn Advertising
Launch and manage up to two LinkedIn campaigns supporting the agreed campaign goal and audience, including ad copy, static creative, tracking and initial optimisation.
Campaign-Supporting LinkedIn Content
Plan, write, design and publish eight LinkedIn company-page posts across two activation months, reinforcing the campaign message and directing attention to the offer.
Email & LinkedIn Outreach Playbook
Prepare an email sequence of up to four messages and a LinkedIn sequence of up to four touchpoints, with personalisation and usage guidance for your team to run the outreach.
Campaign Review & Next-Step Roadmap
Review initial paid, organic, outreach and available conversion results in a final report and review session, identifying what to improve or test next.
How the Sprint Works
Define the Campaign Direction
The campaign objective, offer, audience, timing and desired action are confirmed first. These decisions shape the proposition, messaging and journey from first contact to conversion.
Prepare for Launch
The landing page, advertising assets, LinkedIn content and outreach playbook are developed around the agreed direction. Campaign targeting, tracking and setup are checked before launch.
Launch, Optimise and Review
Google Search and LinkedIn advertising go live alongside supporting company-page content. Performance is monitored and campaigns are refined during activation, with a final review identifying the next priorities.
What You’ll Have at the End
An approved campaign proposition, a completed landing page, active paid campaigns and eight published LinkedIn posts, supported by an outreach playbook for your team and a roadmap informed by initial performance.
Related Growth Modules
Paid Media Management
Continue managing and optimising paid campaigns beyond the initial sprint.
Explore ModuleAccount-Based Marketing Sprint
Build on the campaign with targeted account research and coordinated prospecting.
Explore ModuleDigital Growth Readiness & Activation Sprint
Strengthen the website, search and sales foundations needed to support digital acquisition beyond a single campaign.
Explore ModuleFrequently Asked Questions
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