Strong sales and partnerships turn opportunities into business growth. Explore practical frameworks and expert perspectives on building effective sales processes, developing commercial relationships and creating lasting value.
Latest Insight
Most pipeline forecasting is unreliable because the underlying pipeline data hasn't been maintained honestly. The 90-minute monthly ritual that prevents chaos.
Every founder has to transition out of sales eventually. The signals that tell you when, and the specific failure modes that appear when you wait too long.
Most early-stage sales comp plans produce behaviours that undermine growth. The design principles that align incentive with the outcomes you actually want.
Most CRM data hygiene breaks the moment the team adds its third salesperson. Patterns that keep data clean without turning into a full-time operations job.
Most B2B outbound sequences produce reply rates under 2%. The structural shifts that take a sequence from template-grade to one prospects respond to.
Most B2B sales decks are 45 slides of product and company history. The structure that actually moves deals, and why marketing keeps producing the wrong one.
Most lead scoring systems get built by marketing and ignored by sales. How to build a scoring model sales will trust, and what to do when you can't.
Most sales enablement is collateral nobody opens. The five assets B2B sales teams actually reach for in live deals, and why most of the rest is wasted.
Most Series A HubSpot setups are either under-built or over-engineered. The minimum setup that produces trustworthy pipeline visibility without overwhelming the team.
Growth Backlog
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