NBT Academy November 2020 Growth & Digital Marketing Courses and Training

Written by Asena Atilla Saunders

In order to provide you with the most required bootcamps and training, we started collecting opinions and feedback through our social media polls. Thanks to those who voted! 

We have also made minor adjustments to our website so that you have a better browsing experience and have a clearer understanding of our services, products, and solutions. Here is a recap of NBT Academy’s November Growth & Digital Marketing Courses and Training:

04.11., Bilgi University Workshop

Our Growth Marketing Consultant Ezgi Ada gave an online workshop to Bilgi University undergraduate students. She talked about how to create and manage a successful SEO and Content Marketing strategy, how both strategies should work together, and answered the attendees' questions.

05.11., Innogate Workshop

Our founder Dr. Eren Kocyigit talked about "Growth Marketing for Globalisation" at the Innogate workshop. He explained the key points to be successful in the global market especially for startups and scaleups with a well-structured growth marketing strategy. 

17.11., London and Partners Workshop

As one of the program mentors, Ezgi Ada attended the Growth-Driven Marketing Workshop organised by London and Partners. She talked about Growth Marketing strategies for startups and scaleups and covered the check-up, planning, end-to-end funnel management, monitoring, and optimization phases of a successful growth marketing strategy.

About the Institutions

Bilgi University

Bilgi University is one of the first foundation universities in Turkey which became a deep-rooted university with its own traditions. Aiming to improve the education and research quality and carry out academical activities in line with the international quality standards, the university’s principles are: being an international university that expands the boundaries of science and art and providing a place where students and faculty share a passion for learning, and where all members, both academic and administrative, dedicate themselves to this end.


INNOGATE is an international accelerator supported by the Turkish Ministry of Development and Istanbul Development Agency. It provides a holistic program granting attendees access to international connections, and opportunities in the fields of strategy development, market penetration, and business modeling. INNOGATE’s acceleration programs offer mentorship, training, counseling, and networking opportunities to help attendees access the right connections. The INNOGATE Program provides office spaces to its participants at the ITU ARI Teknokent facilities in San Francisco, Chicago 1871, and New York Galvanize.

London & Partners

As the Mayor of London's official promotional agency, London & Partners focuses on building up London's international reputation and helping to retain and enhance London’s businesses through its Business Growth Programme.

The London & Partners Business Growth Programme: The programme helps businesses to grow by offering strategic solutions, including mentoring, workshops, business growth advice, and opportunities across its London network.

About our Lecturers and Mentors

Dr. Eren Kocyigit

Marketing Professional - BA Economics, MA Finance, Ph.D. Marketing, Founder of NBT (Next Big Thing)

Eren is a Marketing Lecturer at several universities such as Middlesex University, University of Birmingham, Istanbul Technical University, and Istanbul Bilgi University.

He is also a Mentor / Keynote Speaker / Lecturer at several institutions such as London & Partners, Startupbootcamp, Founder Institute, Innogate, Kworks, and SuCool. He has been offering mentorship and giving keynotes/lectures regarding growth marketing to startups and scaleups since 2013.

Ezgi Ada

Marketing Consultant— BS International Relations, MA Marketing Communication, Certified Digital Marketing Professional (Digital Marketing Institute)

After occupying the role of assistant regional manager at Yapıkredi, managing relations between banks from four continents on many fronts, ranging from the treasury to trade finance and payments, she switched to a career path in the field of marketing. At NBT, she gets to formulate growth marketing strategies to take visionary tech companies and FinTechs to the global stage, helping them to find the next big thing.

She is also a lecturer at the European Institute of Applied Science and Management, Innogate, Ulukaya Girişim, Zorlu Holding, and a mentor at Now Sprint and Endeavor Turkey.


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