NBT Academy September 2020 Growth Marketing Courses

Written by Asena Atilla Saunders

It was a busy month full of growth marketing lectures, with some great news. We’re excited to announce that we’re now a HubSpot Gold Partner! We’re looking forward to boosting our growth services and providing support for the growth journeys of brands even better.

Here is a recap of NBT Academy’s September Growth & Digital Marketing Courses and Training:


10.09., SAP DMSB Exclusive Marketing Session

As one of the certified SAP Digital Marketing Service Bureaus, we presented our best practices at the SAP marketing session, organized by the regional SAP DMSB Team. Our founder Eren Kocyigit presented two of our success stories to the certified DMSBs and local SAP GB Marketing teams. He talked about the NBT methodology and how we received successful results through our growth-driven approach in our marketing campaigns.


17.09.,Tupperware Social Media Marketing Workshop

Eren talked about how to build and execute a successful Social Media Marketing strategy to Tupperware Central and Eastern Europe teams at the Tupperware workshop. 

He covered end-to-end social media marketing management including building a strategy, planning, keeping a consistent brand image, and monitoring. He also explained how to position social media marketing in a growth marketing strategy and sales operations.


17.09., Now Sprint! Accelerator Growth Marketing Workshop

As one of the startup acceleration program partners, we continued our Growth Marketing Workshops for Now Sprint! Accelerator brands. Our Growth Marketing Consultant Ezgi Ada and Senior Growth Marketing Specialist Yagmur Dolek talked about how to build and manage a successful growth marketing strategy for startups. 


22.09., Endeavor Connect

Eren talked about an integral part of growth marketing, Growth Funnels, at the Endeavor Connect workshop hosted by Endeavor Turkey. He explained to entrepreneurs how to create and manage Growth Funnels and elaborated on the end-to-end funnel management in terms of both sales and marketing. 


Upcoming Courses and News


Free GMH Premium Membership to Marmara University Leadership and Governance Club

We always try to support students in their career development in digital and growth marketing! In this regard, we are happy to contribute to the “Student to Student” event attendees hosted by Marmara University Leadership and Governance Club by providing them with a free GMH Premium membership.


European Institute of Applied Science and Management Program

We’re excited to be included in European Institute of Applied Science and Management’s program! Eren and Ezgi will be giving lectures about growth marketing, social media marketing, and content marketing and support businesses and individuals on their growth journeys. 


About the Institutions


Now Sprint! Accelerator

Now Sprint Accelerator is a pre-accelerator program for startups. The hands-on program includes Design Thinking, Lean Startup, Business Model Canvas, and Customer Development supported by seasoned instructors and professional mentors.


Endeavor Turkey

Endeavor Turkey is one of the branches of Endeavor – the leading global network that supports entrepreneurs and unites them with thought leaders and business people. Since its foundation in 2006, Endeavor Turkey has aimed to help businesses in Turkey to overcome growth obstacles, promote the success stories of current entrepreneurs, and inspire the next generation of entrepreneurs by facilitating the execution of ideas. Endeavor Turkey provides financial and moral support to entrepreneurs through its network of mentors, consultants, and investors consisting of local and international thought leaders. 



Tupperware is a home products line that includes preparation, storage, and serving products for home and kitchen. The company develops, manufactures, and distributes its products as a wholly-owned subsidiary of its parent company Tupperware Brands internationally.


About our Lecturers and Mentors


Dr. Eren Kocyigit

Marketing Professional – BA Economics, MA Finance, PhD Marketing, Founder of NBT (Next Big Thing)

Eren is a Marketing Lecturer at several universities such as Middlesex University, University of Birmingham, Istanbul Technical University, and Istanbul Bilgi University.

He is also a Mentor / Keynote Speaker / Lecturer at several institutions such as London & Partners, Startupbootcamp, Founder Institute, Innogate, Kworks, and SuCool. He has been offering mentorship and giving keynotes/lectures regarding growth marketing to startups and scaleups since 2013.


Ezgi Ada

Marketing Consultant— BS International Relations, MA Marketing Communication, Certified Digital Marketing Professional (Digital Marketing Institute)

After occupying the role of assistant regional manager at Yapıkredi, managing relations between banks from four continents on many fronts, ranging from the treasury to trade finance and payments, she switched to a career path in the field of marketing. At NBT, she gets to formulate growth marketing strategies to take visionary tech companies and FinTechs to the global stage, helping them to find the next big thing.

She is also a lecturer at the European Institute of Applied Science and Management, Innogate, Ulukaya Girişim, Zorlu Holding, and a mentor at Now Sprint and Endeavor Turkey.


Yagmur Nur Dolek

Senior Growth Marketing Specialist at NBT (Next Big Thing), Certified Digital Marketing Professional (Digital Marketing Institute)

Yagmur started her career in the digital marketing field while she was studying at the university. After her graduation, she gained experience in the manufacturing and banking sectors and developed herself in different fields. Later in her career, she noticed the challenges and opportunities of the rapidly-changing global and unpredictable business world and decided to continue her business career in the digital sector. After gaining experience in all areas from performance marketing to strategic management, today she helps companies grow in line with their business goals.