Building a strong social media presence is a great way to increase brand awareness, website traffic/app visitors, conversion rates, and brand loyalty. And it is also cost-effective.
Using the right social media management tools is also important, and here’s why:
In order to manage an effective social media marketing strategy, first, you need to outline your goals and the target outcomes you want to achieve and have a constantly updated social media marketing plan. Before you jump into the social media tools, you might want to check out our Social Media Marketing Planning Guide to have an understanding of how to create a social media marketing plan, the characteristics of the main social media channels, and some tactics for you to use in your social media marketing activities.
Moreover, here’s our tool for Social Media Marketing Planning for you to practice and exercise on how to create new plans and track them.
Using the right social media management tools is also an important component of a strong strategy. Here are the top 10 social media management tools to keep your brand ahead of the competition.
Hootsuite is a tool to manage all your social media posts within one platform. You can plan your content calendar, schedule your posts accordingly, and see your scheduled posts all in one place. Or you can upload and schedule the bulk of your social media posts at the same time, and in CSV format.
Either way, with the auto-scheduling feature, you are able to fill the gap in your social media calendar and keep your brand visible to your audience 24/7. Hootsuite chooses a time (between 9 AM and 7 PM) for optimal impact on weekdays.
But, that’s not all. Hootsuite also helps you curate your social media content. You can create custom search streams based on hashtags, location, or keywords. And Hootsuite follows key conversations on social media channels and keeps an eye on what people are talking about.
Moreover, Hootsuite’s chrome extension, called Hootlet, gives you the opportunity to instantly post or schedule content you discover while surfing the web to your social media calendar. And at the end of the day, you can track the performance of your social media posts with customizable, easy-to-create reports. If you want to go all the way and capture fresh insights, all you need to do is integrate with monitoring apps such as Brandwatch, KAWO for WeChat and Weibo, Talkwalker, and Unmetric.
Social Media Networks: 20+ social networks including Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest.
Hootsuite is best for: If you’re looking for an all-in-one tool for scheduling, curating, analytics, and monitoring.
As of January 2020. For updated prices, please visit: https://hootsuite.com/plans
Buffer is one of the oldest and most popular social media management tools used by agencies and small to medium businesses. It offers a free plan where you can connect up to three social accounts and schedule up to ten posts.
This easy-to-use social media management tool is especially great for scheduling. Publish, Buffer’s scheduling tool allows you to schedule and publishes content to your social media accounts through one dashboard. It also has a built-in analytics feature to monitor the performance of your social media posts. Buffer Publish supports Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
It's brand new social media tool, Buffer Analyze, helps you get in-depth insights into audience demographics, which day is most effective to post, and what kind of content is getting you the highest levels of engagement. It also allows you to measure stories, individual posts, and hashtags. In addition, you can create custom reports for Instagram, Facebook, and Twitter.
Buffer also offers a social engagement tool called Reply. This enables you to respond to social conversations happening on different social media accounts — all from one place. You can also get built-in reports on incoming volume, response times, and more. Reply only supports Facebook, Instagram, and Twitter.
Social Media Networks: Facebook, Twitter, Linkedin, Pinterest, and Instagram.
Buffer is best for: Clean dashboard for overseeing scheduled posts and managing a small team.
*As of January 2020. For updated prices, please visit: https://buffer.com/pricing/publish
Trusted by 20,000+ brands and organizations of all sizes, Sprout Social offers scheduling, publishing, social engagement, analytics, and team collaboration features.
Its publishing tools aim to eliminate time-consuming scheduling tasks and enable you to master social media publishing with ease. Thanks to its asset library hub containing images and videos, you can design and publish visually stunning posts. You can then see all these ready-to-go posts in one place and organize them across different social media profiles and networks.
Next, you can easily analyze performance patterns and optimize your social media campaign by simply choosing the automatically suggested send times.
Moreover, the Spike Alert feature notifies your team of rapid increases in message volumes and allows you to quickly respond and take control of any situation. You can also get team performance reports on how quickly your team members are responding to social messages. When it comes to social media engagement, Sprout Social enables your team to manage all social activity from a single deck and leave no incoming messages unanswered.
Sprout Social provides comprehensive social media analytics reports from competitors and paid performance to team performance and task performance reports.
Social Media Networks: Facebook, Twitter, Instagram, Pinterest, and Linkedin.
Sprout Social is best for: Team collaboration and automated, presentation-ready reports.
Source: Sprout Social
*As of January 2020. For updated prices, please visit: https://sproutsocial.com/pricing/
eClincher is another social media management platform that provides publishing and scheduling, social media conversation management, collaboration, and advanced analytics reporting tools.
Tens of thousands of businesses and marketing agencies around the world are using eClincher to manage their social media and online presence in one platform. You can easily plan your social media posts with the help of the visual calendar and schedule posts for all your accounts. In addition, you can monitor all your mentions as well as keywords and hashtags on Facebook, Instagram, and Twitter. It will enable you to effectively manage your conversations in a timely manner.
You can also connect RSS feeds and auto-post with their brand new content. Or you can discover newly suggested content based on keyword searches and publish them. eClincher also helps you search for influencers by using keywords, allowing you to gauge whether they fit your brand by topic, ranking, location, and interaction. With advanced analytics tools, you can monitor social media and website key metrics through an actionable dashboard and create customized reports.
Social Media Networks: Facebook, Twitter, Instagram, Youtube, Pinterest, Linkedin, Google My Business, Yelp, Blogger
eClincher is best for: Auto post, RSS integration, and influencer discovery.
*As of January 2020. For updated prices, please visit: https://eclincher.com/pricing/
Metigy is the SMB (small- and medium-sized businesses) marketing tool that helps you deliver high-quality content to your audience and grow your audience base with the help of AI. Once you connect your social media accounts to its fully integrated execution platform, all you have to do is to select an objective and get real-time engagement ideas and daily to-do actions. Then, you can create social media posts with Metigy’s library containing premium images and videos, knowing what content type to create thanks to its data-based insights. And you can publish your content to multiple social network channels from one single platform.
Metigy automatically analyses your social media content and gives in-depth information on how you are performing against your KPIs. What really separates Metigy from other social media tools is that it allows you to plan and monitor your social media advertising spending as well.
Social Media Networks: Facebook, Twitter, LinkedIn, Instagram, Youtube
Metigy is best for: SME marketers, agencies, real-time insights and recommended actions
*As of December 2020. For updated prices, please visit: https://metigy.com/pricing/
Sendible is a social media management tool used to oversee a number of social media channels for multiple brands. Built especially for agencies, this platform covers social media management from planning and collaboration to engagement and analytics. Within a single dashboard, you can plan and create content, schedule them in bulk, and manage all social media calendars.
You can share the preview of Facebook, Linkedin, Twitter, or Instagram posts before publishing with your team members and clients. You can also get an instant snapshot of how your social media posts perform with pre-designed templates, or go into detail with over 250 modules and create customized reports.
In addition, integration with Google Analytics offers an insight into how your social media activities affect website visits, page views, and content popularity. Sendible enables you to send daily, weekly or monthly PDF email reports to all stakeholders and monitor conversations about your brands and their competitors on Facebook, Twitter, Instagram, YouTube, and LinkedIn.
Social Media Networks: Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube
Sendible is best for: Multiple social media campaign management and client/team collaboration.
*As of January 2020. For updated prices, please visit: https://www.sendible.com/pricing
MeetEdgar’s motto is to help small businesses out in managing their social media marketing. Its social media automation tool explores articles and blogs worth sharing and automatically generates post variations. You can always edit and delete Edgar’s status updates.
You can also build an unlimited content library and create a category-based social media calendar – blog posts on Mondays and promotions on Wednesdays. Edgar then automatically selects from your library and schedules your posts. It doesn’t ever let your evergreen content go unnoticed and re-shares your previous social media posts over time.
With A/B testing, you can compare different messages and proceed with the better one. What differentiates MeetEdgar is its education hub on social media management, which is called Edgar University.
Social Media Networks: Facebook, Twitter, Instagram, and LinkedIn.
Meet Edgar is best for: Autopilot social media management and Edgar University.
Source: Meet Edgar
$49/month, 25 social media accounts, an unlimited library for your content (text, images, videos), unlimited categories to organize your content, unlimited access to support team
*As of January 2020. For updated prices, please visit: https://meetedgar.com/pricing/
MavSocial provides a social media management platform to curate, publish, listen, engage, report, and collaborate. Apart from simply scheduling social media content, MavSocial also enables you to promote your Facebook posts and repost your evergreen content to maximize their visibility.
For content creation purposes, MavSocial provides a broad stock image market and user-generated content pool. If you want to use your own assets, you can upload them from your computer and Google Drive. Either way, MavSocial allows you to edit images by adding effects, stickers, and filters.
Social Media Networks: Facebook, Twitter, LinkedIn, Instagram, YouTube, and Tumblr.
MavSocial is best for: Visual content creation.
*As of January 2020. For updated prices, please visit: https://mavsocial.com/pricing/
CoSchedule is the fastest growing marketing platform — trusted by 10,000 customers in 100+ countries. Its Marketing Suite product, designed for enterprises, brings the whole marketing process together. It includes a marketing calendar, content organizer, social organizer, work organizer, and asset organizer.
With the Marketing Calendar, you can create a collaborative calendar for every project related to content, social media, email and events, and consolidate the workflow of your team.
Content Organizer assists you in managing all your content creation and execution processes as well as planning your comprehensive editorial schedule.
Social Organizer is a social media management tool for planning, scheduling, engaging, and monitoring.
Work Organizer, a team collaboration tool, alleviates the complex work processes and team resources.
Asset Organizer allows your team to access all necessary assets, from files and videos to photos, to finalize projects.
Social Media Networks: Facebook, Twitter, Instagram, LinkedIn, Pinterest, Tumblr
CoSchedule is best for: Marketing Suite that organizes all your marketing projects (content, social, email, events, etc.) in one place.
*As of January 2020. For updated prices, please visit: https://coschedule.com/pricing
Crowdfire’s prominence is associated with two features: article curation and image curation. You decide on your social media marketing strategy and leave content creation from thousands of sources to Crowdfire.
Crowdfire also makes image recommendations to create images for Instagram. Moreover, when you integrate your Shopify or Etsy account, WordPress or Medium blog, and your Youtube account, Crowdfire automatically gets every update and announcement from each of these connected networks and curates a social media post. Then, you can easily schedule and publish on all your social media accounts. Crowdfire also enables you to track and measure social media metrics and build custom-made reports.
Social Media Networks: Facebook, Twitter, Instagram, Pinterest, LinkedIn
Crowdfire is best for: Article and image curation.
*As of January 2020. For updated prices, please visit: https://www.crowdfireapp.com/pricing-page
Tailwind is an official Pinterest Partner specializing in Content Marketing and an Instagram Partner badged for Community Management. For Pinterest, you can curate 10 pins in 1 click. With Auto Post, you can schedule your Instagram posts and save time. With hashtag recommendations, you can maximize your reach and increase engagement for each post.
Social Media Networks: Instagram, Pinterest
Tailwind is best for: Instagram and Pinterest marketing.
*As of January 2020. For updated prices, please visit: https://www.tailwindapp.com/pricing
Here’s a wide range of Social Media Marketing tactics we have prepared for you to implement in your growth marketing activities. You can choose the tactics according to your main goals (brand awareness + traffic generation, conversion, and retention) as well as the difficulty level (beginner, intermediate, advanced).
Growth-Driven Marketing Planning Guides - Social Media Marketing Planning: Learn how to create a social media plan step-by-step.
Growth-Driven Marketing Planning Tools - Social Media Marketing Planning: Practice how to create a social media plan with our easy-to-use tool.