SOCIAL MEDIA

TikTok Growth Tactics For Brands

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Written by Efe Egilmez
14/04/2022
               

Learn How to Start TikTok Marketing

 

Eager to use TikTok marketing for your business or organisation? You've come to the right place! Find out how to leverage your social presence with TikTok for Business. 

 

 

Why You Should Use TikTok for Your Business? 

 

The TikTok app, “the destination for short-form mobile videos,” has literally taken social media by storm.

TikTok has now surpassed 2 million users and gained shining popularity as many users found time to explore the platform and wanted to rollick a bit during the pandemic. Indeed, TikTok is an effective way to explain even the most boring topics by making it fun.

So despite the incredible rise of TikTok, businesses hesitated for a while: wouldn't this frivolous app hurt the seriousness of their business? Wasn't it an unprofessional and juvenile attitude to be on this social platform? Reality polished off all these hesitations in one fell swoop. 

Because it would not be a wise choice for businesses and brands to turn their backs on a platform where their potential customers spend crazy time and even draw information.

This visually appealing platform, where brands can show their creativity, contribute to the ecosystem of their industry in the most engaging way possible, and promote their products and services through trends, has already made it the 7th most popular social networking platform.

Let's let the numbers show what large and fanatic TikTok audiences businesses can reach through this platform:

 

What Is TikTok Marketing? 

 

Perhaps the mantra that TikTok promotes itself best answers the question, “why is TikTok important for marketers?”:don’t make ads–create videos. TikTok For Business is where you tap into your brand's creative side–a world exploding with joy and inspiration set to move your business to new heights.

While this is the case, many businesses build their presence on this platform on false assumptions.

 

 

Still, many people haven’t taken the time to figure out why TikTok is important for marketers and how TikTok can work as a marketing tool. Because they think the platform only addresses Gen Z.

But in fact, TikTok is now attracting audiences within the US that are above 30, making up nearly 38% of TikTok’s users.

Utilising TikTok marketing allows marketers to promote a brand, product, or service. It can include different tactics, like influencer marketing, TikTok advertising, and creating organic viral content.

TikTok marketing can help businesses:

  • Increase brand awareness: Brands have opportunities to go viral on TikTok by creating premium content that hooks viewers’ attention and entertains them enough to engage. Gone are the days of just regurgitating your brand message into a static image. 
  • Build engaged communities: To achieve this is through hashtag challenges, asking fans to take part in a creative challenge linked to a trending hashtag. 
  • Sell products and services:  According to reports, the collaboration has facilitated Shopify merchants’ reach on TikTok and helped them boost sales. 
  • Provide customer service: Communicate with your customers through TikTok Q&A, TikTok Live,TikTok Stitch, and of course, TikTok DM. You can also give tutorials on how to use your products or services.

 

How to Use TikTok for Marketing 

 

TikTok offers brands and people in the digital marketing field many opportunities for engagement and reach. First, due to the viral-focused nature of TikTok's algorithm, even an account with 0 followers can reach millions of users -- and vice versa.

So, what features of TikTok can brands use to reach these unique possibilities?

 

1. Hashtag Challenge At Its Best

 

Unlike TikTok ads, hashtag challenges push users to engage. With hashtag challenges, you can attract attention to your campaign and reach many more people. If your brand has not managed to build up a popular TikTok channel of its own, consider working with influencers to kickstart your #hashtag challenge. 

 

2. Instil Trust with TikTok Influencer Marketing

 

Your brand may not have found your brand voice on TikTok yet. Maybe you are a little confused and cannot reach your potential customers enough, even though you have a wide range of opportunities.

TikTok influencers are really breathing on this platform and they have cracked the algorithm. If you brood over finding out how to use its tools, features, and trends to your advantage, influencer marketing is a golden opportunity for you. You can approach and collaborate on campaigns that use these influencers’ skills and knowledge.

In fact, some statistics reflecting users' views on influencers prove how accurate this would be:

  • TikTok has created a $1 billion Creator Fund to nurture influencers.
  • 51% of marketers say influencer marketing helps them acquire better customers. 
  • 42% of customers use ad-blocking technology.
  • 82% of people trust social networks to guide purchasing decisions.
  • 70% of teens trust influencers more than traditional celebrities.
  • 86% of women use social media for purchasing advice.

 

3. Start Advertising on TikTok 

 

It is worthwhile to start advertising on TikTok as 90% of TikTok users go on the app multiple times a day, and these users will spend around 52 minutes a day scrolling on the app itself. 

Leverage TikTok advertising and get a solid ROI with really engaging and creative content!

Bear in mind that, on TikTok, an engaged audience is far more likely to respond well to advertisements, especially to those that are un-intrusive. Millennials and Gen Z are much more tech-savvy, and most use ad blockers throughout their apps. 

However, TikTok offers marketers a fantastic way to advertise their brand due to the high volume of user engagement.

Let’s explore the types of ads you need to be aware of: 

  • In-Feed Ads: These are very similar to Instagram stories. When a user is flipping through their feed, one of these ads will show up. 
  • TopView: This video first format presents your brand on the best and unmissable placement of TikTok, capturing full user attention with sight, sound, and narrative.
  • Branded Hashtag Challenges: Invite the TikTok community to engage with your brand. A one-of-a-kind engagement format taps into user passion for creation and expression. Deliver strong brand awareness with a level of engagement that goes far beyond a simple click.
  • Branded Effects: Dial up the fun with tailor-made, sharable stickers, filters, and special effects. Unleash the potential of your creativity and watch its popularity grow.

 

Growth Marketing Tactics for TikTok Growth

 

Glean these trending digital marketing and growth marketing tactics to get more views on Tiktok in 2022.

 

Spark Interest Within 3 Seconds

 

In today’s world, social media users have a short attention span. And TikTok appeals to today's fast-paced world. This brand-new platform’s algorithm prefers easy-to-digest content and has a seamless loop. Therefore you should hook your target audience in the very first 3 seconds.

People want to be amused immediately or else they breeze on to the next.

 

Optimised Videos From Scratch

 

In order to stop your audience from scrolling, you should optimise your TikTok videos. There are three main ways to do this:

  • A synopsis hook in which you explain to the viewer what they can expect from your video
  • An empathetic hook in which you latch onto an emotional draw from the viewer to pull them in
  • A curiosity hook in which you might ask a question that piques their interest and makes them want to know more

 

Test & Learn the New Features 

 

Although TikTok has achieved great leaps in a very short time, it still hasn't fully saturated. TikTok loves testing the waters and giving new ideas a try. Businesses have had to innovate to stay afloat.

Being a “beta” user for up-and-coming tools can play a role in getting more engagement on your content, especially as TikTok highlights what tools and features you’re using to edit your video when you post.

What actions are leading you to success? Without testing it, you can’t keep going on with your TikTok growth marketing strategy.

 

Try Out Sounds and Effects 

 

Follow trends with viral visual effects and sounds. By doing so, TikTokers can trick the algorithm and reach more users.

The way the TikTok algorithm is designed, it rewards videos that use certain trending sounds, effects, or hashtags. 

 

 

These videos are more likely to receive views because they’re pushed to other people who also enjoy that trend, and they’re easier to find when browsing in the Discover tab.

 

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If you want to deepen the knowledge of your team or yourself about next-generation social media platforms, our Growth Marketing Bootcamp is designed for your organisational needs.

Get a solid ROI and reach your potential customers easily by learning and practising the intricacies of content marketing and social media marketing!

Transform your team’s skill sets for sustainable growth.

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