Eager to use TikTok marketing for your business or organisation? You've come to the right place! Find out how to leverage your social presence with TikTok for Business.
The TikTok app, “the destination for short-form mobile videos,” has literally taken social media by storm.
TikTok has now surpassed 2 million users and gained shining popularity as many users found time to explore the platform and wanted to rollick a bit during the pandemic. Indeed, TikTok is an effective way to explain even the most boring topics by making it fun.
So despite the incredible rise of TikTok, businesses hesitated for a while: wouldn't this frivolous app hurt the seriousness of their business? Wasn't it an unprofessional and juvenile attitude to be on this social platform? Reality polished off all these hesitations in one fell swoop.
Because it would not be a wise choice for businesses and brands to turn their backs on a platform where their potential customers spend crazy time and even draw information.
This visually appealing platform, where brands can show their creativity, contribute to the ecosystem of their industry in the most engaging way possible, and promote their products and services through trends, has already made it the 7th most popular social networking platform.
Let's let the numbers show what large and fanatic TikTok audiences businesses can reach through this platform:
Perhaps the mantra that TikTok promotes itself best answers the question, “why is TikTok important for marketers?”:don’t make ads–create videos. TikTok For Business is where you tap into your brand's creative side–a world exploding with joy and inspiration set to move your business to new heights.
While this is the case, many businesses build their presence on this platform on false assumptions.
Still, many people haven’t taken the time to figure out why TikTok is important for marketers and how TikTok can work as a marketing tool. Because they think the platform only addresses Gen Z.
But in fact, TikTok is now attracting audiences within the US that are above 30, making up nearly 38% of TikTok’s users.
Utilising TikTok marketing allows marketers to promote a brand, product, or service. It can include different tactics, like influencer marketing, TikTok advertising, and creating organic viral content.
TikTok marketing can help businesses:
TikTok offers brands and people in the digital marketing field many opportunities for engagement and reach. First, due to the viral-focused nature of TikTok's algorithm, even an account with 0 followers can reach millions of users -- and vice versa.
So, what features of TikTok can brands use to reach these unique possibilities?
Unlike TikTok ads, hashtag challenges push users to engage. With hashtag challenges, you can attract attention to your campaign and reach many more people. If your brand has not managed to build up a popular TikTok channel of its own, consider working with influencers to kickstart your #hashtag challenge.
Your brand may not have found your brand voice on TikTok yet. Maybe you are a little confused and cannot reach your potential customers enough, even though you have a wide range of opportunities.
TikTok influencers are really breathing on this platform and they have cracked the algorithm. If you brood over finding out how to use its tools, features, and trends to your advantage, influencer marketing is a golden opportunity for you. You can approach and collaborate on campaigns that use these influencers’ skills and knowledge.
In fact, some statistics reflecting users' views on influencers prove how accurate this would be:
It is worthwhile to start advertising on TikTok as 90% of TikTok users go on the app multiple times a day, and these users will spend around 52 minutes a day scrolling on the app itself.
Leverage TikTok advertising and get a solid ROI with really engaging and creative content!
Bear in mind that, on TikTok, an engaged audience is far more likely to respond well to advertisements, especially to those that are un-intrusive. Millennials and Gen Z are much more tech-savvy, and most use ad blockers throughout their apps.
However, TikTok offers marketers a fantastic way to advertise their brand due to the high volume of user engagement.
Let’s explore the types of ads you need to be aware of:
Glean these trending digital marketing and growth marketing tactics to get more views on Tiktok in 2022.
In today’s world, social media users have a short attention span. And TikTok appeals to today's fast-paced world. This brand-new platform’s algorithm prefers easy-to-digest content and has a seamless loop. Therefore you should hook your target audience in the very first 3 seconds.
People want to be amused immediately or else they breeze on to the next.
In order to stop your audience from scrolling, you should optimise your TikTok videos. There are three main ways to do this:
Although TikTok has achieved great leaps in a very short time, it still hasn't fully saturated. TikTok loves testing the waters and giving new ideas a try. Businesses have had to innovate to stay afloat.
Being a “beta” user for up-and-coming tools can play a role in getting more engagement on your content, especially as TikTok highlights what tools and features you’re using to edit your video when you post.
What actions are leading you to success? Without testing it, you can’t keep going on with your TikTok growth marketing strategy.
Follow trends with viral visual effects and sounds. By doing so, TikTokers can trick the algorithm and reach more users.
The way the TikTok algorithm is designed, it rewards videos that use certain trending sounds, effects, or hashtags.
These videos are more likely to receive views because they’re pushed to other people who also enjoy that trend, and they’re easier to find when browsing in the Discover tab.
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