NBT Academy




Boost the digital capabilities of your employees, develop skills that deliver a provable ROI.

The global Digital Marketing standard and certification body, Digital Marketing Institute, collaborates with global digital experts to define and develop the qualifications required by today’s digital economy. Major technology and advertising companies, including Google, Facebook, LinkedIn and Twitter, help develop and validate the course syllabus ensuring students receive the most up-to-date education.

How the DMI Training Works



Comprehensive benchmarking, bespoke training and global certification for teams


Identify skill gaps and benchmark your company against industry and competitors


Build a tailored learning solution that suits your workforce through our range of certifications.


Train staff in a way that suits the needs of your business. Track learner progress easily


Validate skills with professional certifications to ensure learning outcomes are practical and relevant


Ongoing CPD access to ensure your staff stay up to date with exclusive expert content & bite-sized learning


Designed for your employees from a range of our industry aligned courses

Certified Digital
Marketing Professional

Gain a Professional Diploma in Digital Marketing. This comprehensive online marketing course teaches the key digital marketing skills required for the modern workplace. Learn Google Ads, Email Marketing, Social Media Marketing, SEO, Google Analytics, Mobile Marketing, Content Marketing and much more.

Certified Digital
Marketing Associate

This course gives you the thinking and tools to become a leading player on the digital stage. It helps you to gain a digital mindset and covers the Foundations of Digital, Web & Email, Social Media, Social Customer Service and many more. You will learn the tactics and techniques to make your business goals actionable.

Social Media Marketing

Here is the power to influence and to speak to billions of people. The DMI SPECIALIST diploma in social media marketing gives you the skills, know-how, strategy and techniques to build and manage an effective social media marketing strategy.

Search Marketing

This dynamic online search marketing course covers topics such as SEO, paid search (PPC), Google Adwords, Microsoft Ads (Bing Ads), and digital display advertising giving you the skills, know-how, strategy and techniques to be that change.

Strategy & Planning

This dynamic online digital marketing course immerses you in digital communications, analytics, marketing automation, budget & strategy formulation and more.

Social Selling

This professional digital and social selling certification will equip you with the knowledge and skills needed at all stages of the funnel from identifying prospects to engaging with insights to driving that final sale. It will give you the power to speak your brand’s truth across platforms and continents. To lead. To influence. To convert.

Find out more about the corporate courses

The benefits of certifying your employees in digital marketing and selling

Digital skills need to be enhanced to ensure your employees know the latest trends, competencies and developments.

DMI certified programs offer a structured syllabus based on the digital marketing framework used by Fortune 500 Organizations.

Your Organisation

  • Standardization of skill sets across the company
  • Lower costs and shorter cycle times through effective use of resources
  • Use it as a pull strategy for employees to engage in digital learning
  • Ensures application of learning and ROI
  • Greater levels of efficiency, productivity and throughput, and a higher ROI

Your Workforce

  • Increase efficacy and productivity in their role
  • Earn a globally recognized and transferable qualification
  • Improve and increase their knowledge
  • Demonstrate a high level of skill and a good learning ethic
  • Enhance morale and job security

Why Choose DMI


Expert-Led & Cutting-Edge Content

DMI training is designed by subject matter experts to provide a high level of competency with skills that can be instantly applied to any role.

Better Digital Transformation

Arm your workforce with digital marketing and sales skills to kickstart or progress the digital transformation of your organisation.

Improved ROI

Investing in the learning and development of your staff increases productivity, reduces employee churn and enhances customer engagement.

Industry-Wide Validation

DMI corporate training programs are developed and validated by the world’s most influential brands including Google, IBM, Twitter & Facebook.

Professional Certification

With over 130,000 students worldwide, DMI has trained more professionals to a digital education standard than any other certification body.

DMI Alumni Testimonials

Your Questions Answered

Certification demonstrates the skills of your employees to a high level of expertise. From an L&D perspective, a certification can standardize the skills of a global workforce and ensure employees are industry ready.

That depends on the needs of your business and staff. Before we provide or tailor a course, we assess the digital abilities of your workforce to ensure their skills are aligned with industry needs. Once we understand your needs, a training program can be designed that upskills staff in key areas.

Absolutely. Once we know the unique needs of your business we can develop a training program that draws from our various digital marketing programs (foundation and specialist).

The simple answer is, you don’t. However, according to Gallup, employees that are engaged and thriving are 59% less likely to look for a job in another organization. This means that employees that feel invested in by their companies with a view to career development are much more likely to stay than those that aren’t.

We have a range of programs from foundational to expert. Our 3 specialist programs – social media, search and strategy and planning – are designed to upskill employees in particular areas.In addition, our proprietary assessment tool can benchmark the skills of staff to peers and industry pre and post-training.

Online training is ideal for workforces with busy jobs and lives. By providing 24/7 access to content from any location, your employees can upskill on the move and when it suits their schedule.

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