Boost the digital capabilities of your employees, develop skills that deliver a provable ROI.
The global Digital Marketing standard and certification body, Digital Marketing Institute, collaborates with global digital experts to define and develop the qualifications required by today’s digital economy. Major technology and advertising companies, including Google, Facebook, LinkedIn and Twitter, help develop and validate the course syllabus ensuring students receive the most up-to-date education.
How the DMI Training Works
COMPLETE END-TO-END TRAINING
& SUPPORT FOR YOUR ORGANISATION
Comprehensive benchmarking, bespoke training and global certification for teams
Identify skill gaps and benchmark your company against industry and competitors
Build a tailored learning solution that suits your workforce through our range of certifications.
Train staff in a way that suits the needs of your business. Track learner progress easily
Validate skills with professional certifications to ensure learning outcomes are practical and relevant
Ongoing CPD access to ensure your staff stay up to date with exclusive expert content & bite-sized learning
DMI PROFESSIONAL LEARNING PROGRAMS
Designed for your employees from a range of our industry aligned courses
Gain a Professional Diploma in Digital Marketing. This comprehensive online marketing course teaches the key digital marketing skills required for the modern workplace. Learn Google Ads, Email Marketing, Social Media Marketing, SEO, Google Analytics, Mobile Marketing, Content Marketing and much more.
This course gives you the thinking and tools to become a leading player on the digital stage. It helps you to gain a digital mindset and covers the Foundations of Digital, Web & Email, Social Media, Social Customer Service and many more. You will learn the tactics and techniques to make your business goals actionable.
Social Media Marketing
Here is the power to influence and to speak to billions of people. The DMI SPECIALIST diploma in social media marketing gives you the skills, know-how, strategy and techniques to build and manage an effective social media marketing strategy.
This dynamic online search marketing course covers topics such as SEO, paid search (PPC), Google Adwords, Microsoft Ads (Bing Ads), and digital display advertising giving you the skills, know-how, strategy and techniques to be that change.
Strategy & Planning
This dynamic online digital marketing course immerses you in digital communications, analytics, marketing automation, budget & strategy formulation and more.
This professional digital and social selling certification will equip you with the knowledge and skills needed at all stages of the funnel from identifying prospects to engaging with insights to driving that final sale. It will give you the power to speak your brand’s truth across platforms and continents. To lead. To influence. To convert.
Find out more about the corporate courses
The benefits of certifying your employees in digital marketing and selling
Digital skills need to be enhanced to ensure your employees know the latest trends, competencies and developments.
DMI certified programs offer a structured syllabus based on the digital marketing framework used by Fortune 500 Organizations.
I have received digital training/courses on various platforms, but so far, I can easily say that DMI has provided me with the best experience. The interactive structure that facilitates learning, the storytelling in the courses and training materials were crafted skillfully. Not to mention the significant experience of the trainers, the bonus content and the certificate of achievement with a professional exam. I really felt like I was getting a world-class education and this makes me extremely happy.
DMI Alumni Testimonials
The greatest benefit of DMI to me was that it provided me all the comprehensive modules (like email, social media, google analytics, Facebook ads manager etc) in a proper order that otherwise, I would give up while trying to learn one by one separately. Being able to experience the use of the most important and widely used programs in digital marketing with interactive courses, was the primary factor that I was satisfied with this program. I learned the modules more easily through the tools and end-of-module quizzes, by applying what I’ve learnt in practice. This helped me a lot in my certification exam. Now, I have the world's most popular and recognised digital marketing certificate. I have comprehensive knowledge about the forms of digital marketing, their roles and purposes, how they can be implemented, how they can be carried out under limitations. I am excited about the future opportunities in my career that the DMI certification will create.
DMI Alumni Testimonials
Integrated Marketing Communications Manager
DMI’s program was more comprehensive than I imagined, supported by detailed theoretical courses and hands-on modules. Among the modules, the program also offers the opportunity to access the sector applications with articles and case studies in the DMI library. Thus, I could see real-life examples and all the courses in practice, which is very important for understanding digital marketing. Some modules require more intense concentration. Topics are supported by summaries and tests. The modules are designed to talk to each other and give the feeling that the pieces fit together as you progress. I feel that my current know-how and digital skills have been updated and enhanced. Moreover, the fast and responsive support of the NBT (Next Big Thing) team throughout the whole process (including registration) facilitates the process and is very assuring.
DMI Alumni Testimonials
Marketing Manager / İlko İlaç
I have been working as a manager in the field of marketing for 17 years. With DMI PRO, I continue to learn to speak my years of experience with today's digital language. I now know, from which digital channels I will get better results in customer communication and how to use my budget more effectively by analyzing my campaigns. It is a great advantage that the program is flexible, it includes a library with different resources and various toolkits. At the same time, the fact that it is not only in theory increases the quality of education, with embedded hands-on applications.
DMI Alumni Testimonials
Odgers Berndtson / Bir Gun CEO Program Ambassador
Thanks to the DMI Pro course, I started to not only feel but also see that I made a difference from the first day. In addition to having knowledge on many topics, it has made a great contribution to my ability to adapt quickly to the advantages and conveniences offered by the rapidly changing digital world and to specialize in the digital field during this adaptation process. I believe that I will use this knowledge have acquired in the future more easily. I have already started researching the rest of the DMI courses!
DMI'ı Eğitim Alanlardan Dinleyin
As an individual who's taken various online education modules from numerous platforms, I can just claim that DMI has the upper hand over the others without a doubt. Thanks to its carefully designed curriculum, you are able to test what you've learned interactively and solidify the knowledge through case studies. Not only that, DMI hands out valuable information to you about which platforms, tools or blogs should better be followed. The topic centred update mails you receive along with the extensive library should not be overlooked since they enable you to support what you’ve learned throughout the complete learning process. After you receive the certificate, you can advance your expertise within the platform and be part of the global DMI ecosystem. It’s a wonderful program to be part of a never-ending learning atmosphere… NBT Digital team also deserves the praises by not leaving us undealt and offering this program at our doorstep! They have shared their own platform for the ones who wanted to benefit from the Turkish content throughout the whole year and even took part in our joy about earning the certificate.
Your Questions Answered
What are the L&D benefits in offering employees a certified course in digital marketing?
Certification demonstrates the skills of your employees to a high level of expertise. From an L&D perspective, a certification can standardize the skills of a global workforce and ensure employees are industry ready.
What digital skills do my marketing team need to excel?
That depends on the needs of your business and staff. Before we provide or tailor a course, we assess the digital abilities of your workforce to ensure their skills are aligned with industry needs. Once we understand your needs, a training program can be designed that upskills staff in key areas.
We need a bespoke course specific to our industry. Can you build one & will it be certified?
Absolutely. Once we know the unique needs of your business we can develop a training program that draws from our various digital marketing programs (foundation and specialist).
If I upskill and certify my marketing team how do I know that they will remain in the business?
The simple answer is, you don’t. However, according to Gallup, employees that are engaged and thriving are 59% less likely to look for a job in another organization. This means that employees that feel invested in by their companies with a view to career development are much more likely to stay than those that aren’t.
My digital team are millennials and viewed as digital experts. Do you offer specialist programs and a mechanism to benchmark knowledge?
We have a range of programs from foundational to expert. Our 3 specialist programs – social media, search and strategy and planning – are designed to upskill employees in particular areas.In addition, our proprietary assessment tool can benchmark the skills of staff to peers and industry pre and post-training.
We traditionally upskill through workshops, what are the benefits of online training?
Online training is ideal for workforces with busy jobs and lives. By providing 24/7 access to content from any location, your employees can upskill on the move and when it suits their schedule.