Powered by Marketing Machine
Our approach called "the Growth Marketing Loop" is proven to implement the right growth structure. We collect information, position your umbrella and sub brands, create your marketing strategy and plans accordingly and constantly monitor, measure & optimise for sustainable growth.
Growth Marketing Checkup
3-Potential and Current Customer Insights
4-Marketing Machine Setup
Growth Marketing Strategy Development
Analysis & Strategy Development Through the Marketing Machine
1-Creating Personas and Matching each Persona with a Brand/Product/Solution
2-Building Growth Funnels
3-Determining the Positioning Statements for Each Funnel
4-Creating Targeted Metrics for Each Funnel
Growth Marketing Planning
Funnel Based Planning Through the Marketing Machine
1-Creating Growth Marketing Plans by associating each tactic with related funnel(s) and persona(s)
2-Adding targeted metrics for each tactic
3-Adding the Growth Funnel Area (TOFU-MOFU-BOFU) for each tactic
Growth Driven Management & Optimisation
Iteration with Targeted Metrics Through the Marketing Machine
1-Brand Awareness + Traffic Generation Metrics
2-Lead Generation Metrics
3-Customer Generation Metrics
We run our Growth Marketing operations through our all-in-one marketing suite: the Marketing Machine Platform.
Our data-driven platform allows its users to build growth funnels, create & execute growth plans and monitor key growth metrics with comprehensive real-time and periodic reports.
We also give access to our clients so that they can monitor their Growth Marketing activities through the platform.
Building Growth Funnels
The Marketing Machine enables its users to;
–Create Growth Funnels based on the brand/product, business model and personas.
–Map the Growth Funnels to landing pages and integrate the Google Analytics and CRM systems to capture all of the funnel data
–Build and monitor as many funnels as needed on one screen
–Manage persona, product, landing page and positioning details through the Strategy Matrix
Creating Growth Plans
Through the platform, users can build and manage their growth plans in following channels:
-Earned Media Plans
They can also generate growth tactics in 4 different growth areas: Reach/Attract, Engage/Convert, Nurture/Close and Retain/Grow, and match each tactic with related growth funnels and personas to achieve end-to-end marketing plans.
Monitoring Growth Metrics
Our end-to-end platform correlates and links data and inputs at each stage. It allows its users to monitor key growth metrics powered by Google Analytics, Google Search Console, Data Studio, Facebook, LinkedIn, SEMRush, Google Ads and Mailchimp.
Real-time reports: Traffic Overview Metrics, Social Media Metrics, Google Organic Search Metrics, SEO Audit and Keyword Reports, Paid Media Metrics, Email Marketing Metrics, Conversion Overview, Lead Tracking, Lead & Customer Acquisition Reports, Growth Funnel Reports for Online Leads, Growth Funnel Reports for CRM Leads, Top Growth Funnel Reports
Weekly and monthly reports: Growth Plans & Tactics Schedule, Top Growth Funnels, Lead Performance Reports, Real Time Lead Notification, SEO Audit Report, SEO Keyword Ranking Report
Pay for the services you use
Our pricing is flexible, what we call "marketing-as-a-service pricing".
Every growth tactic requires a couple of tasks and a credit is set for each task. We build a roadmap with you where we determine the plans and tactics according to your growth marketing strategy and specify the services needed. Then, we associate the credits (cost) for those services & tasks either monthly or for a mutually agreed period. In this way, you only pay for the services you need and credits you spent. You will be able to monitor how much credit you've spent either from the weekly emails or simply through the Marketing Machine.
How adesso Turkey Implemented a Successful
Growth Marketing Strategy with NBT (Next Big Thing)
"It was very important for us to be able to iterate our end-to-end marketing operations agilely, and the Marketing Machine is a great platform for this purpose. We also thank the NBT team for their support in daily operations and for the growth tactics they recommended to us."
How SAP Implemented a
Successful Lead Generation Strategy with NBT (Next Big Thing)
"We have been working with NBT (Next Big Thing) since 2018. The NBT growth marketing team doesn’t just provide us with digital marketing support in daily operations but also guides us with valuable insights and effective strategic action plans. We are very happy with the wonderful synergy between both teams regarding our lead generation activities. It’s great how easy it is to access valuable data through the Marketing Machine’s real-time reports."
How Electrolux Professional Improved Its
Lead Generation and Nurturing Process with NBT (Next Big Thing)
"Since the beginning of our collaboration, we are very pleased with the support of the NBT team regarding the strategic advice insights and the clear roadmap they provide as well as the dedicated operation team. It's also great to see a real increase in our critical growth metrics, which we can monitor whenever we want from the Marketing Machine."
HubSpot Onboarding & Implementation
Our team designs an onboarding plan according to your goals with HubSpot, your team structure, the HubSpot products you purchased, your current technology stack, and how it integrates with HubSpot.Check our HubSpot Customer Reviews
HubSpot Ongoing Consultancy
As a part of our Growth Marketing with HubSpot program, you will have access to a dedicated consultant to achieve your marketing goals. Whether you're new to HubSpot or an experienced user, your consultant will use their extensive expertise to provide training, best practices, and overall strategic direction that will help your team optimise their use of HubSpot.
During your consulting engagement, your HubSpot expert will provide guidance on:
Our consultans provide the following HubSpot trainings:
NBT built our digital marketing strategy from scratch in a very short period of time. The results were unbelievable. It worth for every penny we spent. The team really knows what they are doing, magicians on HubSpot. They are capable to see the world from a startup perspective. So lucky to find them.
I can say with confidence that NBT is an expert in building and executing a successful growth-driven marketing strategy. They make sure that the marketing activities cover all the steps on the sales funnel and build a strong growth framework. We can easily see the cause and effect relationship in our marketing activities and gain insights to optimise the next steps. In terms of utilising HubSpot, they were very informative about the benefits (specific to our business), and we have learned so much from them in a short amount of time.
As a growth marketer, I am highly impressed with NBT's professionalism, vision and expertise in growth marketing. Their methodology makes even the complex processes a lot simpler. With the addition of HubSpot to our marketing activities, we've set up an end-to-end monitoring system which enables us to take automated actions. And we've been operating more efficient than ever. I can also say the NBT team is an absolute thrill to work with, and they are very helpful in every process.
Transform your teams' skillsets for sustainable growth
We determine your organisation’s objective and training needs
We define the curriculum and agenda in line with your organisational needs
Your teams receive end-to-end training from the experts, with our proven methodology
We had organised a Social Media Marketing workshop with NBT, for our Tupperware CEE sales team. I was very impressed with NBT’s holistic approach to growth-driven marketing where they take every form of marketing and associate it with the bigger picture. Eren covered an end-to-end social media marketing management from building a strategy, planning, keeping a consistent brand image to monitoring. The workshop clearly helped our Tupperware CEE salesforce to understand not only managing a successful social media marketing strategy but also how to position social media marketing in a growth marketing strategy and their sales operations.
I had a chance to attend a digital marketing course from by NBT Academy in Turkey, where we discussed & explored the strategy in the age of disruptive digital. It was an inspiring course that explained how to turn the digital threats into opportunities and it gave me a fresh perspective on how to lead a consumer journey within complex personas and put them all in structured funnel to create competitive advantage and as well as to drive business. That disruptive digital thinking is helped me a lot not only to achieve business goals but also took my journey to the next level to manage Gulf Region’s digital marketing for mobile business. Thanks NBT!
At tesa, we always believe in new developments in various fields and keep our team members up to date with a wide range of workshops, in order to stay ahead of the competition. NBT Academy’s Contemporary Approaches in Digital Marketing workshop enlightened us in regards to the importance of digital marketing for sustainable growth. Presentation was very clear with explanatory examples and content.