Grow with the
Marketing Machine

Grow Your Business and Leverage your
Clients’ Growth via the Marketing Machine Growth Suite
by creating your Growth Marketing Loop. To accelerate
your Growth, you can also utilize our Growth Marketing
Consultancy, Services and Training.
Trusted By
All-in-One Growth Marketing Suite
Everything you need to build growth funnels, create & execute growth plans and monitor key growth metrics!
All of Your Growth Marketing Funnels, Tactics and Metrics in One Place
With the Marketing Machine you can build your growth marketing funnels, create and execute your growth plans, and monitor key growth metrics that impact the growth of your business.
All of Your Growth Marketing Funnels, Tactics and Metrics in One Place
With the Marketing Machine you can build your growth marketing funnels, create and execute your growth plans, and monitor key growth metrics that impact/influence the growth of your business.
Through the Marketing Machine, you can create Growth Funnels by creating the details of your product(s) and persona(s), and then matching them with each other.

Each product-persona match (what we call positioning) will have a seperate funnel on the Marketing Machine in order to help you discover the best performing funnels for growth.

The Marketing Machine allows you to create new personas and products while automatically linking you to your pre-established personas and products.
After product-persona matching you can map your landing pages with growth funnels. In order to track the performance of different landing pages, you can map as many landing pages as you need for each funnel and positioning

After mapping landing pages with products and personas, you can create funnel fields and integrate your google analytics and CRM system with the Marketing Machine to capture all of the funnel data. Alternatively to CRM integration you can also track and manage your leads through the Marketing Machine.

You can track as many funnels as you’d like on one screen (what we call Strategy matrix) and you manage your persona, product, landing page and positioning details through the Strategy Matrix.
While building your growth funnels, we can provide growth marketing consultancy to accelerate your growth. Our growth marketing consultancy for funnel building consists of growth marketing checkup including internal and competitive analysis, and the creation of a growth strategy kit including growth funnels, persona(s), positioning statements and targeted growth metrics.
Once your funnels are completed, you are ready to start building growth marketing plans by creating growth tactics, and matching each tactic with related growth funnels and personas.

On the Marketing Machine platform you can generate growth tactics in 4 different growth areas by using Marketing Machine’s recommended growth tactics.
  • Reach/Attract Tactics for brand building, creating brand awareness and reputation. The main goal of these tactics is converting strangers into visitors.
  • Engage/Convert Tactics for lead generation (if you generate leads through marketing efforts. The main goal of these tactics is converting visitors into leads. If you generate revenue via online sales then recommended tactics will cover customer/revenue generation tactics with the aim of converting visitors into customers.
  • Nurture/Close Tactics for lead nurturing and customer generation activities with the aim of converting leads into customers.
  • Retain/Grow tactics for keeping existing customers, expanding revenue through existing customers, and converting customers into promoters.
While creating growth tactics and plans, you can also manage due dates of the tactics as well as targeted metrics for each tactic.

With the Marketing Machine’s Growth Planning features your team will create and manage Growth-Driven plans with proven - recommended tactics powered by AI Technology.
While building your growth plans and tactics, we can provide growth marketing consultancy and services to accelerate your growth.

Our growth marketing consultancy for growth planning consists of creating monthly growth marketing plans including PPC plans, content marketing plans, SEO plans, email marketing plans, social media plans, website/app engagement plans and earned media plans

Our growth marketing services for growth planning embraces design, content and performance operations for PPC, SEO, social media management, content marketing, email marketing, website/app engagement and earned media management.
Through the Marketing Machine you can monitor key growth metrics for your growth by following real time reports:

Traffic Overview Metrics: You can check Traffic Overview Metrics in order to analyze the sources of your website visitors. This report is powered by Google Analytics and Data Studio.
Social Media Metrics: You can check Social Media Metrics in order to analyze social media reach and engagement metrics on Facebook and Linkedin. This report is powered by Facebook, Linkedin and Data Studio.
Google Organic Search Metrics: You can check Google Organic Search Metrics in order to analyze impression and traffic metrics per each keyword and landing page. This report is powered by Google Search Console and Data Studio.
SEO Audit and Keyword Reports: You can check your website’s audit report and your keyword rankings among your competitors. This report is powered by Semrush.
Paid Media Metrics: You can check Paid Media Metrics in order to analyze impression, click and conversion metrics regarding your paid campaigns on Google, Facebook, and Linkedin. This report is powered by Facebook, Linkedin, Google Ads and Data Studio.
Email Marketing Metrics: You can check Email Marketing Metrics in order to analyze the open and click rates of your email campaigns. This report is powered by Mailchimp.
Conversion Overview: You can check Conversion Overview in order to analyze the sources of conversions on your website. This report is powered by Google Analytics and Data Studio.
Lead Tracking: You can check the details of the leads generated on your Lead Tracking page. By clicking the details of the lead, you can score the quality of your leads, change their status and set potential and realized sales volumes.

Lead & Customer Acquisition Reports: You can check the details of the Generated Leads, Acquired Customers and Generated Sales Volume for the last 7 days, 30 days, 365 days or any time range in terms of associated Growth Funnels, Persona(s), Product(s), Landing Pages, Sources, Campaigns, Countries, Lead Status and Lead Quality.
Growth Funnel Reports for Online Leads: You can check and compare the performance of your growth funnels according to positioning, landing page, source and country through the Growth Funnel Report for the leads generated from your online forms.
Growth Funnel Reports for CRM Leads: If your CRM system is integrated to the Marketing Machine you can view Growth Funnels for all of the leads on your CRM system. You can check and compare the performance of your growth funnels according to your growth funnels and sources.
Top Growth Funnel Reports: You can check 1- Brand Awareness / Traffic Generation Metrics (Top Growth Funnels, Persona(s), Product(s) and Landing Pages According to Visitors 2- Lead & Customer Generation Metrics (Top Growth Funnels, Persona(s), Product(s), Landing Pages, Sources, Campaigns, Countries According to Generated Leads, Acquired Customers and Generated Sales Volume.
In addition to accessing your growth metrics in real time through the Marketing Machine, you can also get the following reports on your email weekly and monthly:

- Growth Plans & Tactics Schedule
- Top Growth Funnels
- Lead Performance Reports
- Real Time Lead Notification
- SEO Audit Report
- SEO Keyword Ranking Report
USECASES
How adesso Turkey Implemented a Successful
“It was very important for us to be able to iterate our end-to-end marketing operations agilely, and the Marketing Machine is a great platform for this purpose. We also thank the NBT team for their support in daily operations and for the growth tactics they recommended to us.”
Duygu Bulum
Marketing Communications
Manager at adesso
Marketing Communications Manager at adesso
“We have been working with NBT Digital since 2018. The NBT growth marketing team doesn’t just provide us with digital marketing support in daily operations but also guides us with valuable insights and effective strategic action plans. We are very happy with the wonderful synergy between both teams regarding our lead generation activities. It’s great how easy it is to access valuable data through the Marketing Machine’s real-time reports.”
Özlem Kestioğlu
Head of Marketing South Europe & Franchophone Africa at SAP
How Electrolux Professional Turkey Improved Its
“Since the beginning of our collaboration, we are very pleased with the support of the NBT team regarding the strategic advice insights and the clear roadmap they provide as well as the dedicated operation team. It’s also great to see a real increase in our critical growth metrics, which we can monitor whenever we want from the Marketing Machine.”
Sebla Genç
Marketing Manager
CONTACT US
Drop us an email at info@nbtdigital.com or leave your details to get further information about our growth marketing solutions

Our Offices
LONDON
Foundry Building
2 Smiths Square
77 Fulham Palace Road
London W6 8AF
ISTANBUL
Suadiye Mahallesi Bagdat
Cad. NO:467 D:4 Kadiköy,
Istanbul, Turkey
Grow with the Marketing Machine
Grow Your Business and Leverage your Clients’ Growth via the Marketing Machine Growth Suite by creating your Growth Marketing Loop. To accelerate your Growth, you can also utilize our Growth Marketing Consultancy, Services and Training.
Trusted By
All-in-One Growth Marketing Suite
Everything you need to build growth funnels, create & execute growth plans and monitor key growth metrics!
All of Your Growth Marketing Funnels, Tactics and Metrics in One Place
With the Marketing Machine you can build your growth marketing funnels, create and execute your growth plans, and monitor key growth metrics that impact the growth of your business.
Build Your Growth Funnels
All of Your Growth Marketing Funnels, Tactics and Metrics in One Place
With the Marketing Machine you can build your growth marketing funnels, create and execute your growth plans, and monitor key growth metrics that impact/influence the growth of your business.
Through the Marketing Machine, you can create Growth Funnels by creating the details of your product(s) and persona(s), and then matching them with each other.

Each product-persona match (what we call positioning) will have a seperate funnel on the Marketing Machine in order to help you discover the best performing funnels for growth.

The Marketing Machine allows you to create new personas and products while automatically linking you to your pre-established personas and products.
After product-persona matching you can map your landing pages with growth funnels. In order to track the performance of different landing pages, you can map as many landing pages as you need for each funnel and positioning

After mapping landing pages with products and personas, you can create funnel fields and integrate your google analytics and CRM system with the Marketing Machine to capture all of the funnel data. Alternatively to CRM integration you can also track and manage your leads through the Marketing Machine.

You can track as many funnels as you’d like on one screen (what we call Strategy matrix) and you manage your persona, product, landing page and positioning details through the Strategy Matrix.
While building your growth funnels, we can provide growth marketing consultancy to accelerate your growth. Our growth marketing consultancy for funnel building consists of growth marketing checkups including internal and competitive analysis, and the creation of a growth strategy kit including growth funnels, persona(s), positioning statements and targeted growth metrics.
Create Growth Plans
Once your funnels are completed, you are ready to start building growth marketing plans by creating growth tactics, and matching each tactic with related growth funnels and personas.

On the Marketing Machine platform you can generate growth tactics in 4 different growth areas by using the Marketing Machine’s recommended growth tactics.
  • Reach/Attract Tactics for brand building, creating brand awareness and reputation. The main goal of these tactics is converting strangers into visitors.
  • Engage/Convert Tactics for lead generation (if you generate leads through marketing efforts. The main goal of these tactics is converting visitors into leads. If you generate revenue via online sales then recommended tactics will cover customer/revenue generation tactics with the aim of converting visitors into customers.
  • Nurture/Close Tactics for lead nurturing and customer generation activities with the aim of converting leads into customers.
  • Retain/Grow tactics for keeping existing customers, expanding revenue through existing customers, and converting customers into promoters.
While creating growth tactics and plans, you can also manage due dates of the tactics as well as targeted metrics for each tactic.

With the Marketing Machine’s Growth Planning features your team will create and manage Growth-Driven plans with proven - recommended tactics powered by AI Technology.
While building your growth plans and tactics, we can provide growth marketing consultancy and services to accelerate your growth.

Our growth marketing consultancy for growth planning consists of creating monthly growth marketing plans including PPC plans, content marketing plans, SEO plans, email marketing plans, social media plans, website/app engagement plans and earned media plans

Our growth marketing services for growth planning embrace design, content and performance operations for PPC, SEO, social media management, content marketing, email marketing, website/app engagement and earned media management.
Monitor Growth Metrics
Through the Marketing Machine you can monitor key growth metrics for your growth by following real time reports:

Traffic Overview Metrics: You can check Traffic Overview Metrics in order to analyze the sources of your website visitors. This report is powered by Google Analytics and Data Studio.
Social Media Metrics: You can check Social Media Metrics in order to analyze social media reach and engagement metrics on Facebook and Linkedin. This report is powered by Facebook, Linkedin and Data Studio.
Google Organic Search Metrics: You can check Google Organic Search Metrics in order to analyze impression and traffic metrics per each keyword and landing page. This report is powered by Google Search Console and Data Studio.
SEO Audit and Keyword Reports: You can check your website’s audit report and your keyword rankings among your competitors. This report is powered by Semrush.
Paid Media Metrics: You can check Paid Media Metrics in order to analyze impression, click and conversion metrics regarding your paid campaigns on Google, Facebook, and Linkedin. This report is powered by Facebook, Linkedin, Google Ads and Data Studio.
Email Marketing Metrics: You can check Email Marketing Metrics in order to analyze the open and click rates of your email campaigns. This report is powered by Mailchimp.
Conversion Overview: You can check Conversion Overview in order to analyze the sources of conversions on your website. This report is powered by Google Analytics and Data Studio.
Lead Tracking: You can check the details of the leads generated on your Lead Tracking page. By clicking the details of the lead you can score the quality of your leads, change their status and set potential and realized sales volumes.

Lead & Customer Acquisition Reports: You can check the details of the Generated Leads, Acquired Customers and Generated Sales Volume for the last 7 days, 30 days, 365 days or any time range in terms of associated Growth Funnels, Persona(s), Product(s), Landing Pages, Sources, Campaigns, Countries, Lead Status and Lead Quality.
Growth Funnel Reports for Online Leads: You can check and compare the performance of your growth funnels according to positioning, landing page, source and country through the Growth Funnel Report for the leads generated from your online forms.
Growth Funnel Reports for CRM Leads: If your CRM system is integrated to the Marketing Machine you can view Growth Funnels for all of the leads on your CRM system. You can check and compare the performance of your growth funnels according to your growth funnels and sources.
Top Growth Funnel Reports: You can check 1- Brand Awareness / Traffic Generation Metrics (Top Growth Funnels, Persona(s), Product(s) and Landing Pages According to Visitors 2- Lead & Customer Generation Metrics (Top Growth Funnels, Persona(s), Product(s), Landing Pages, Sources, Campaigns, Countries According to Generated Leads, Acquired Customers and Generated Sales Volume.
In addition to accessing your growth metrics in real time through the Marketing Machine, you can also get the following reports on your email weekly and monthly:

- Growth Plans & Tactics Schedule
- Top Growth Funnels
- Lead Performance Reports
- Real Time Lead Notification
- SEO Audit Report
- SEO Keyword Ranking Report
USECASES
How adesso Turkey Implemented a Successful
“It was very important for us to be able to iterate our end-to-end marketing operations agilely, and the Marketing Machine is a great platform for this purpose. We also thank the NBT team for their support in daily operations and for the growth tactics they recommended to us.”
Duygu Bulum
Marketing Communications
Manager at adesso
Marketing Communications Manager at adesso
“We have been working with NBT Digital since 2018. The NBT growth marketing team doesn’t just provide us with digital marketing support in daily operations but also guides us with valuable insights and effective strategic action plans. We are very happy with the wonderful synergy between both teams regarding our lead generation activities. It’s great how easy it is to access valuable data through the Marketing Machine’s real-time reports.”
Özlem Kestioğlu
Head of Marketing South Europe & Franchophone Africa at SAP
How Electrolux Professional Turkey Improved Its
“Since the beginning of our collaboration, we are very pleased with the support of the NBT team regarding the strategic advice insights and the clear roadmap they provide as well as the dedicated operation team. It’s also great to see a real increase in our critical growth metrics, which we can monitor whenever we want from the Marketing Machine.”
Sebla Genç
Marketing Manager
Our Offices
LONDON
Foundry Building
2 Smiths Square
77 Fulham Palace Road
London W6 8AF
ISTANBUL
Suadiye Mahallesi
Bagdat Cad. NO:467
D:4 Kadiköy, Istanbul, Turkey