How Medianova Increased Its Organic Traffic by %43
22/12/2021
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Medianova is a Content Delivery Network (CDN) company, providing global CDN solutions and cloud platforms. With 51 datacenters, footprints in 21 countries, and a 100% SSD-powered anycast network, the company is experienced in streaming, encoding, caching, microcaching, hybrid CDN, and website acceleration.
Goals and Challenges
Medianova faced the following overall challenges :
Low organic traffic
Low levels of global brand awareness
Low conversion rates
Lack of high-quality leads
Lack of ability to monitor the lead journey
In order to overcome these challenges, the company set the following goals:
Drive better persona engagement to build a positive brand experience
Develop meaningful relationships with current and potential customers
Increase brand awareness to cast a wide net across potential buyers
Generate more qualified leads to attract attention for a relevant audience with appropriate timing, and to make the process more productive
Increase the conversion rate to get more sales with the same effort
Integrate the sales pipeline and customer journey, and therefore be able to monitor the lead funnel
Download our case study to see how Medianova achieved the results below:
Organic traffic was increased by 40%
The average session duration was boosted by 43%
Medianova ranked #1 on Google searches in Turkey for the most important keyword (CDN) for the brand
Leads from organic traffic were increased by 85%
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