Welcome to 2022, an increasingly digitized world, where data is the new black and where businesses, professionals, and institutions across the globe are investing in data and data-oriented processes to identify the latest trends, opportunities, and threats. It’s the year where data skills are your Swiss knife to career success.
Marketing, a discipline often attributed to employees devouring hours finding the next big thing, the catchiest slogan, or even signing Michael Jordan (P.S. They still do that!), is also touched by these changes. Growth marketing, the data-driven side of marketing that helps build long-term relationships with customers and create dynamic marketing strategies, is at the forefront of these changes.
Corporations, startups, and individuals are progressively seeking growth marketers with the right skills to turn their organisations and products around. However, budding individuals who want to be growth marketers and growth hackers are often puzzled when finding relevant courses that are accessible, convenient, and helpful in gaining the required knowledge and skills that employers are looking for. To help you find them, here is a comprehensive guide to the top 5 growth marketing online courses that can supercharge your career.
Whether you are a recent graduate looking to land your first job as a growth marketer, a traditional marketer wanting to upskill, or a seasoned professional planning to change careers, these courses will help you better understand the varied aspects of growth marketing, content creation, and growth strategies. The only prerequisite for most of these courses is an appetite for learning something new fueled by a passion for bringing change, so let’s jump in!
A practical, hands-on curriculum teaches you the right skills through experienced marketing practitioners. The mini degree is a comprehensive collection of self-paced videos, exercises, quizzes, and tests that will take you from the basics of growth marketing to managing a marketing organisation while covering everything in between. The course will end with a final test on all the topics resulting in a certification by the CXL Institute.
The course has seven cumulative tracks subdivided into 28 mini-courses, compromising 92 hours’ worth of videos and study material. These courses will help you become a marketer who can apply quantitative and qualitative research to execute successful growth marketing strategies irrespective of the industry.
The course costs €566*, including lifetime access and CXL certification. The course is primarily designed for generalist marketers who want to specialize, people interested in joining growth teams, and people with rookie data skills.
“This course is packed with gold! Momoko is an awesome teacher – I took the course late, so I only got access to recordings, and even with that, I can use every bit of it in my deliverable.” Yasmine de Aranada, Growth Strategist @ Market 8.
*Prices as of June 2022
The NBT Growth Marketing Bootcamp is a six-week dynamic program designed and delivered by practising growth marketing professionals and leading experts in the field, focusing on imparting best-in-class knowledge, skills, and practice about growth marketing. The program has trained 5000+ participants across 100+ countries to become successful growth and digital marketing experts.
Each week of the program focuses on various aspects of the growth marketing cycle, starting from growth marketing strategies and moving through planning, conversion, engagement, nurturing, closing, and ending with growth marketing management. All the cases and topics are followed with subsequent assignments to make the program better suited for real-world application.
The bootcamp costs €1450, and the upcoming cohort starts on August 8th, 2022. The fee also includes 6-month access to the growth marketing hub, which features a plethora of exercises, lectures, and tactics to help you hone your skills. The program is designed for a wide-ranging audience, including traditional marketers looking to upskill, digital marketing managers looking to build sustainable growth, and graduates looking to drive change.
“It was an inspiring course that explained how to turn the digital threats into opportunities. It gave me a fresh perspective on how to lead a consumer journey within complex personas and put them all in the structured funnel to create competitive advantage and as well as to drive business.” Öznur Demir, Product Marketing at Samsung.
*Prices as of June 2022
The Growthtribe certificate is a self-paced course designed for professionals with 3+ years’ experience or marketers looking to upskill. The course is delivered by real-life professionals and covers the latest technologies and strategies in the field. The certification also has a 16,000+ strong alumni network that can help with networking and recruitment.
The certification is divided into six modules that start with foundation, data, and experiments and then move to cover all aspects of the ‘AAARRR’ growth marketing funnel. The modules encompass innovative technology and strategies that top brands and agencies use and are delivered in digestible and enjoyable lessons.
The course material is approximately 18-24 hours long and costs €995.
“Attending a Growthtribe course is like going on a learning roller coaster. Get ready to: learn new (in high demand) skills, get inspired, have fresh ideas popping into your head, and meet new interesting people!” Rik de Vet, PostNL, the Netherlands.
*Prices as of June 2022
This comprehensive flagship program of Growth University is geared toward founders, traditional marketers, and professionals looking to drive growth and become growth-oriented managers. The program is delivered in a live cohort setting over Zoom and is aided by Slack for one-on-one discussions and engagement.
The program is delivered over five weeks, where each week has an hour of live lecture, an hour of a guest speaker, and another 30-60 minutes for weekly review, networking, and assessment. The five modules covered are growth & financial modeling, customer acquisition, activation, retention, and experiments (A/B testing).
The cost for single-seat access is $1,000 one-off or free for members (membership fees - $1,500 annual, $149/month).
“The hour I spent weekly in Growth University saved me 10-20 hours of trying to figure things out on my own and likely getting wrong the first time around. I can’t recommend this course enough for all founders who want to nail their growth strategy without reinventing the wheel.” Matt Johnson, TASKABLE.
*Prices as of June 2022
The Demand Curve Growth Program is designed to help founders, startups, and seasoned marketers to build a growth engine: a scalable marketing channel, irresistible product messaging, and a high-converting funnel to profitably generate new customers at scale. The course provides world-class content in a self-paced environment that can also be customized to one’s specific needs, such as B2B, B2C, eCommerce, education, and more.
The program is divided into six parts: growth fundamentals, growth foundations, acquisition strategy, growth funnel, channels, and experimentation (learn & iterate). The syllabus comprehensively covers the various aspects needed to form a growth engine and builds a solid marketing foundation, especially in using and deploying multiple channels.
The program takes approximately six weeks to complete and is priced at $1200 upfront or $250/month over 6 months. The fees include lifetime access to all the course materials and marketing tools.
“I’ve learned so much as a new marketer that probably would have taken at least a few months and considerable stress. The confidence boost I have now when running campaigns and publishing projects is unparalleled.” Brent Jensen, Growth, Hoppier
*Prices as of June 2022
