What to Expect From a Digital Marketing Agency

Digital marketing agency creating marketing strategies

Handling a digital marketing strategy in-house might be challenging. In this case, you can hire a digital marketing agency to manage your digital marketing strategy. As there are many different digital agencies with different expertise and offers, you might feel lost on the way to finding the right agency for your business goals. Maybe, you don't know how digital marketing agencies work and what to expect from them. If this is the case, you don’t have to worry about that. We got everything covered to set your expectations from your digital marketing agency. Let’s go!

Handling digital marketing strategy in-house

What Is a Digital Marketing Agency?

You probably know that nowadays digital marketing is a must to survive in the marketing world. Thus, you need to build and execute your digital marketing strategy successfully. This is where a digital marketing agency steps in. Digital marketing agencies work as an outsourced extension of your company to achieve goals and objectives in your digital marketing strategy. Typically, digital marketing agencies aim to promote your business, raise brand awareness, build customer loyalty, and increase sales through targeted, measurable, and interactive digital technologies.

How do Digital Marketing Agencies Work?

Not every digital marketing agency is the same but more or less, all digital marketing agencies focus on your digital presence and work towards enhancing your online marketing strategy;

1. They take care of the strategy

Developing a digital marketing strategy is not an easy task to do. Thus, if you hire a digital marketing agency you can expect them to be responsible for developing and executing digital strategies to achieve your business goals. 

2. Create related content for your business

Nowadays, customers expect brands to provide high-quality, and consistent content to answer their questions and problems. Creating related content to your marketing strategy is a great way to build trust, raise awareness, and generate leads. So, digital marketing agencies are responsible for creating valuable content that will support your digital marketing strategy through blogs, social media ads, e-books, webinars, etc.

3. Measure the success of your digital marketing strategy

The effectiveness of digital marketing comes from its measurability. Consequently, measuring the key success indicators is significant for executing a digital marketing strategy successfully. Digital marketing agencies use KPIs or OKRs to measure the overall performance of your digital marketing strategy to find out if the strategy is successful enough to meet your business goals.

What Different Types of Digital Marketing Agencies Offer According to Their Expertise?

Marketing strategy planning and analysis

As stated before, there are different types of digital marketing agencies. According to their expertise, they might be offering services for both strategies, planning, and content or just one of these components. To be more precise, let's clarify this with some examples;

For example, social media agencies offer services specifically for social media marketing. If you hire a social media agency, you can expect them to build a social media strategy, create related content through your social channels, optimize your profiles, and monitor the success metrics of the strategy to evaluate its effectiveness.

If you hire a PPC agency, you can expect them to provide overall service for managing and executing paid advertising campaigns. PPC agencies aim to develop paid ads that will attract the right people at the right time. They set up, report, and optimize your paid campaign's overall performance to enhance your digital marketing strategy.

You probably know that SEO is one of the most important umbrellas under digital marketing practices. Thus, if you want to enhance your search engine optimization strategy, you need to work with an agency that provides SEO services. Working with an SEO agency helps you achieve better visibility, increased traffic rate, more leads, and higher ROI.

According to your business needs, goals, and marketing budgets, you can work with multiple agencies at the same time or hire a full-package agency. If you are working with multiple agencies at the same time it is important to be sure that all of them are working towards the same goals and deliver consistent messages.

Set Your Expectations to Find the Right Digital Marketing Agency

What to expect from a digital marketing agency

Until now you have learned how different types of digital marketing agencies work. Now it is time to set your expectations. As you are looking for the best agency to meet your business needs and goals, it is right to expect both quality and quantity in an agency. Here is what you can expect from a digital marketing agency;

1. Experience to use digital tools and technologies

Your first goal is to achieve digital marketing strategies with an agency to meet your business goals and needs. Thus, you can expect them to be experienced in using digital tools such as SEO, PPC advertising, content marketing, email marketing, and social media marketing.

2. Ability to Generate Qualified Leads

Generating more sales-ready leads is significant for every company. A digital marketing agency must be able to provide a journey towards turning your visitors into your customers. You can expect them to create, and improve lead generation strategies to reach, attract, engage and convert your customers with the right lead generation tactics.

3. Expanded Brand Reach

For all marketers it is important to reach new customers and retain existing ones. For this reason, you can expect a digital marketing agency to expand your brand reach, target your audience and increase customer engagement.

4. Raised Organic Traffic to Your Website

Organic search drives a good portion of all web traffic. Because of that, you can expect an agency to grow organic traffic to your website through search engine optimization, improved site architecture, and fixing non-performing content.

5. Data-Driven Strategy

Creating data-driven strategies is important to find out bottlenecks in your digital marketing strategy. Thus, you can expect a digital marketing agency to use data-driven strategies to find out strengths and weaknesses in every step of your marketing strategy, and improve the quality with the guidance of data.

6. Service Quality

Whether you work with a social media, PPC, or digital campaign agency, you need cooperation to achieve your digital marketing goals and objectives. So, you should expect service quality along with the technical stuff. The digital marketing agency you are working with should keep you informed about the whole process, and develop honest communication with prompt emails and calls. In addition to that, they should be willing to work with you and able to work as an extension of your company.

By considering these expectations on the way to finding the right digital marketing agency, you can have a great digital marketing agency on board that can build and combine the right digital marketing strategies to meet your goals and objectives.

An Agency that Offers All: NBT Growth Agency

As a growth marketing agency, NBT offers a holistic approach to all digital marketing activities. Growth marketing is a holistic methodology that aims to provide long-term and sustainable growth by evaluating the entire marketing funnel holistically. With the growth mindset, every marketing strategy turns into a holistic journey.

Growth Funnel helps marketers to evaluate digital marketing strategies holistically

We all know in terms of marketing, looking at the whole picture is significant. Thus, at NBT we aim to create the right strategies for every step of the marketing with data-driven and experimental solutions. By developing a unique set of strategies specific to the firm, we create short and long-term plans in line with your marketing goals.

As growth marketing requires a holistic approach, at NBT everything is structured to achieve certain goals that are related to bigger goals. With the help of the OKR (objectives and key results) method, we set company-wide goals and turn them into monthly action plans.

Measure the success of digital marketing strategy with OKR's

If you want to work with a digital marketing agency, you probably expect them to measure key success metrics. With the Test & Learn methodology which is designed by NBT, we quickly test and optimize all marketing campaigns. Test & Learn methodology enables us to monitor, measure, and optimize sustainable growth constantly. This is a data-driven methodology in which we evaluate the campaign data holistically to gain the right insights and iterate.

You don't have to worry about your digital marketing strategy, at NBT we track every step towards achieving growth!

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