How to Choose a Good Digital Marketing Agency

Digital marketing strategy

There is no doubt that building a digital marketing strategy is challenging. Thus, you might need some support to build and execute your digital marketing strategy completely. In this case, it is significant to find the right agency to work with. As there are a lot of digital marketing agencies with different solutions and offers, considering the right agency is not easy.

If you're struggling to figure out what makes one digital marketing agency better than another, and want to learn how to find the right one, then you are in the right place. You don't need to get lost in the ocean while looking for a digital marketing agency. We have compiled all the information you need to know and created a step-by-step guide that you can follow. Let’s dive in!

Choosing a digital marketing agency might be daunting

First Step: Find Out What You Need

Before hiring a digital marketing agency, it is important to assess your company's strengths, weaknesses, threats, and opportunities. This will help you determine which digital marketing services you need. Thus, the first step in finding the right agency is all about understanding your goals and setting achievable expectations.

Working with a digital marketing agency is a process. You can start this process by setting your goals and expected outcomes and building your strategy in time with the contribution of the agency.

Step Two: Ask the Right Questions

Useful questions to ask your digital marketing agency

It is true that choosing a digital marketing agency is daunting. So you need a good evaluation before choosing the right one. Before shaking hands and signing, you should ask about how they manage the whole marketing process, what kind of services they offer, and how they plan to achieve their promises. Here are some useful questions to ask on the way to finding right the digital marketing agency:

1. What kind of results do you promise?

Every marketer knows that digital marketing is not magic–it takes some time. If you want quality results, you need some patience. Because of that, asking for the timeline for results is significant.

An agency should be able to estimate results in a reasonable timeline and explain how they measure key success metrics. In this way, you can set your expectations and be aware of the whole process.

2. What qualifications do you have?

When you are hiring an agency, it is important to learn about their expertise. You can check what kind of qualifications and certifications their employees have. If they have certifications from reputable organisations, like Google and Hubspot, they will probably be able to fulfill your expectations.

3. How is your communication process conducted?

If you hire a digital marketing agency, you probably expect them to inform you regularly. You can check how often they will inform you about your marketing strategy. Also, it is important to find out if the agency is open to communicating with you whenever you need it. A good digital marketing agency will answer your questions promptly and keep you updated on their progress.

Telling Signs of a High-Quality Digital Marketing Agency

Working with an agency can both turn into a success or a failure. If you work with a good quality one, you will probably take the successful route. Here are some tips for you to figure out if an agency is of good quality or not:

  1. A sizeable portfolio and strong references
  2. Team members with experience and specialisation
  3. Being able to work as an extension of your team
  4. Offering achievable promises
  5. Providing transparency and accessibility
  6. A holistic approach to all marketing strategies

Step Three: Decide Which Digital Marketing Agency is Best for Your Business

You’ve probably guessed already that not every digital marketing agency is the same. As there are a lot of different agencies providing various services, you have a lot of options. If you feel lost, you should consider what you want to achieve with your overall digital marketing strategy. You can work with a social media agency to improve your social media marketing strategies, or you can choose an SEO agency and expect results in keyword ranking, lead generation, and organic traffic.

According to their specialisation, every agency offers different solutions and strategies for developing an online marketing strategy and improving your online presence. Do you think that working with an agency specialized in one channel is enough for success? Well, the answer depends on your business needs. You can work with multiple agencies at the same time or you can choose a holistic one that provides strategy, planning, and content.

We all know that both digital transformation and the pandemic have affected how we work, live, and consume. Consequently, customers' expectations, consumption, and behaviors have changed. Thus, in the “new normal” it is significant to be consistent in all channels to succeed with your digital marketing strategy. If you are working with multiple agencies at the same time, you should ensure that all the agencies you are working with share the same goals and vision, and can deliver the same message through your digital channels.

Work with a Growth Marketing Agency to Succeed

At NBT, we build and execute successful digital marketing strategies by putting the growth mindset at the center. As growth marketing requires a holistic approach to all digital marketing activities, we improve experimental and data-driven strategies to find out the strengths and weaknesses in your overall digital marketing strategy.

The growth marketing loop

With the guidance of our success-proven methodology “the Growth Marketing Loop,” we implement a holistic growth structure to position your umbrella, create your marketing strategy, and plan accordingly.

We use OKRs (objectives and key results) and Test & Learn structure to set your company-wide goals and monitor, measure, and optimise your overall marketing strategy. So we never lose the momentum of growth!

If you want to sit back and watch the results of a successful digital marketing strategy, check out our digital marketing services.

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