NBT ACADEMY

NBT Academy December 2020 Growth & Digital Marketing Courses and Training

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Written by Asena Atilla Saunders
31/12/2020
               

NBT Academy worked full force in December! 

In order to provide you with the most required bootcamps and training, we enriched the curriculum and the structure of our Growth Marketing Bootcamps. We now provide brands with end-to-end and bespoke workshops designed for their needs and provide brands and individuals with on-demand courses or online live training. All our bootcamps are supported with our online learning platform – the Growth Marketing Hub (GMH), with the opportunity for continuous learning and practicing for one year, free of charge. 

We also added two additional courses to our DMI Inventory

  1. DMI Expert: Certified Postgraduate Diploma in Digital Marketing, which is a premium course perfectly suited to Marketing Professionals taking the next step in their career. It’s a deep dive into Digital Strategy, CX, eCommerce, Social Media, Search, and Leadership & Management.
  2. DMI Tracks offers11 options that align to the most critical needs of marketing organizations, including social media, analytics, eCommerce, UX web design, SEO, PPC, digital display, CX, digital strategy, content, and email.  

And here is a recap of NBT Academy’s December Growth & Digital Marketing Courses and Training:

17.12., Endeavor ScaleUp Program

Our Growth Marketing Consultant Ezgi Ada talked about Growth-Driven Marketing at Endeavor ScaleUp Program, hosted by Endeavor Turkey. She explained NBT's proven success growth methodology on building and managing a sustainable growth structure to the attendees who are mainly in the R&D roles. 

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19.12., Galatasaray University Workshop

At NBT, we always try to sponsor and support universities at their growth events. In this regard, our Managing Director Çiğdem Çetinbaş and Senior Growth Marketing Specialist Yağmur Dölek were two of the speakers at the Innovation & Technology Days organised by Galatasaray University Engineering Club. They talked about the growing importance of Digital and Growth Marketing and how to build and manage a successful growth marketing strategy. 

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About the Institutions

Galatasaray University

Galatasaray University is one of the leading universities in Turkey. With a 500 years history, it’s the only educational institution in Turkey maintaining its reputation, traditional structure, and mission to this day.

Within the framework of Academic Cooperation Treatery, Galatasaray University is supported in academic and scientific terms since its establishment by a consortium, which constitutes 31 French higher education institutions presided over by Paris I Pantheon-Sorbonne University.

 

Endeavor Turkey

Endeavor Turkey is one of the branches of Endeavor - the leading global network that supports entrepreneurs and unites them with thought leaders and business people. Since its foundation in 2006,  Endeavor Turkey has aimed to help businesses in Turkey to overcome growth obstacles, promote the success stories of current entrepreneurs, and inspire the next generation of entrepreneurs by facilitating the execution of ideas. Endeavor Turkey provides financial and moral support to entrepreneurs through its network of mentors, consultants, and investors consisting of local and international ‘thought leaders’.

 

About our Lecturers and Mentors

Ezgi Ada

Marketing Consultant— BS International Relations, MA Marketing Communication, Certified Digital Marketing Professional (Digital Marketing Institute)

After occupying the role of assistant regional manager at Yapıkredi, managing relations between banks from four continents on many fronts, ranging from the treasury to trade finance and payments, she switched to a career path in the field of marketing. At NBT, she gets to formulate growth marketing strategies to take visionary tech companies and FinTechs to the global stage, helping them to find the next big thing.

She is also a lecturer at the European Institute of Applied Science and Management, Innogate, Ulukaya Girişim, Zorlu Holding, and a mentor at Now Sprint and Endeavor Turkey.

 

Çiğdem Çetinbaş

Managing Director at NBT (Next Big Thing)

Çiğdem is a digital marketing executive, experienced in start-up/scale-up marketing strategy building and implementation. She has expertise in VAS Management, Product Management, and Operations Management in the telecommunication sector. 

She is also a lecturer and mentor at several institutions such as INNOGATE, SUCooL, and KADIGER.

 

Yağmur Nur Dölek

Senior Growth Marketing Specialist at NBT (Next Big Thing), Certified Digital Marketing Professional (Digital Marketing Institute)

Yagmur started her career in the digital marketing field while she was studying at the university. After her graduation, she gained experience in the manufacturing and banking sectors and developed herself in different fields. Later in her career, she noticed the challenges and opportunities of the rapidly-changing global and unpredictable business world and decided to continue her business career in the digital sector. By gaining experience in all areas from performance marketing to strategic management, today she helps companies grow in line with their business goals.

 

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